Exhibiting at Foodex Japan 2025

About MEB Foods Pty Ltd

MEB Foods Pty Ltd is Australia’s leading manufacturer of premium-quality flatbreads, wraps, and pita bread. Based in Campbellfield, Victoria, the company has built a strong reputation for producing authentic and traditional bread products tailored to both retail and foodservice industries. With a commitment to quality, innovation, and sustainability, MEB Foods continues to expand its market presence both domestically and internationally.

Core Business

MEB Foods specializes in the manufacturing, distribution, and export of high-quality flatbreads and bakery products. The company caters to supermarkets, restaurants, food distributors, and export markets with a diverse range of traditional and contemporary baked goods.

• Flatbread Production: Traditional and innovative flatbreads, including Turkish Pide, Greek Pita, and Lebanese Khobz.
• Export & Distribution: Supplying bulk and retail-ready products to domestic and international markets.
• Private Label Manufacturing: Offering customized bakery solutions for large retailers and foodservice providers.

Product Offerings

MEB Foods provides a variety of high-quality bakery products, categorized as follows:

• Flatbreads:

  • Turkish Pide
  • Greek Pita
  • Khobz (Lebanese Bread)
  • Afghan Bread
  • Zaatar Bread

• Wraps:

  • Superfood Wraps
  • Souvlaki Wraps

• Pita Bread:

  • Family Pita
  • Pocket Pita

• Breadcrumbs:

  • Traditional Breadcrumbs

MEB Foods uses premium ingredients and authentic baking techniques to ensure high-quality taste and texture in every product.

Unique Selling Proposition (USP)

1. Authentic Traditional Recipes: Producing flatbreads using traditional methods and premium ingredients.
2. High-Quality Standards: HACCP and food safety-certified manufacturing processes.
3. Innovation in Bakery Products: Development of healthier bread options, including superfood wraps.
4. Wide Market Reach: Strong distribution network in Australia, Asia, and the Middle East.
5. Sustainability Commitment: Eco-friendly packaging and reduced carbon footprint in production.

Financial Performance & Market Presence

MEB Foods has grown significantly in the Australian and international bakery market.

• Annual Revenue: Multi-million AUD turnover from domestic and international sales.
• Export Share: Over 40% of production is exported to overseas markets.
• Key Markets: Australia, New Zealand, Middle East, and Asia.

Shipment & Trade Records

MEB Foods has established strong logistics and export partnerships to supply its bakery products globally.

• Annual Production Volume: Over 5,000 metric tons of flatbreads and pita bread.
• Major Export Destinations: Middle East (35%), New Zealand (25%), Asia (20%), Domestic (20%).
• Private Label & Bulk Supply: Custom solutions for supermarkets, restaurants, and food manufacturers.

Certifications & Compliance

MEB Foods ensures high food safety and quality standards through industry-recognized certifications:

• HACCP Certified – Compliance with global food safety regulations.
• ISO 22000 Certification – International food safety management system.
• Halal Certification – Catering to Halal-certified markets.
• Sustainability & Eco-Friendly Packaging Initiatives – Commitment to reducing environmental impact.

Customer Testimonials

MEB Foods has received strong customer feedback for its product quality and service:

• "MEB Foods’ Turkish Pide is a staple in our supermarket chain. The freshness and texture are unmatched." – Australian Retailer
• "Their Lebanese Khobz is an authentic representation of traditional Middle Eastern bread. Consistently great quality." – Food Distributor
• "The superfood wraps have been a game-changer for our health-conscious consumers. A perfect balance of taste and nutrition." – Restaurant Owner

Major Achievements

• Expansion into International Markets: Increased exports to New Zealand and the Middle East.
• Innovation in Healthier Bread Options: Development of superfood wraps and wholegrain pita.
• Investment in Modern Baking Facilities: Upgraded production capacity with state-of-the-art bakery technology.
• Recognition in Food Industry Awards: Acknowledged for excellence in flatbread production.

MEB Foods Pty Ltd continues to lead the bakery industry with authentic flavors, premium ingredients, and a commitment to quality, ensuring its position as a preferred supplier in domestic and global markets.