Exhibiting at Thaifex - Anuga Asia 2025

Melt Dış Ticaret A.Ş., operating under the premium confectionery brand Vanelli, is a Turkish manufacturer and exporter of high-quality chocolate and confectionery products. Based in Istanbul, Turkey, Vanelli is known for its innovative chocolate lines, extensive private label production capabilities, and strong presence in international markets.

Company Overview

Vanelli was established to bring Turkish chocolate craftsmanship to the global stage, combining traditional recipes with cutting-edge manufacturing. The brand represents indulgence, quality, and elegance — crafting everything from cream-filled chocolates to bespoke seasonal gift boxes.

Operating through Melt Dış Ticaret A.Ş., Vanelli serves a global clientele, including retail chains, distributors, and OEM/private label clients across Europe, Asia, and the Middle East.

Core Products and Offerings

Vanelli’s product portfolio is extensive and caters to a wide variety of markets and consumer preferences:

• Chocolates:

  • Cream-Filled Chocolates
  • Milk Compound Chocolates
  • Caramel Fudge
  • Praline Chocolates
  • Chocolate Truffles
  • Chocolate Tablets – plain, filled, and nut-infused options

• Confectionery Items:

  • Chocolate-Coated Wafers
  • Biscuits
  • Mini Cakes and Cocoa-Coated Cakes
  • Hard and Soft Candies

• Gift Products:

  • Premium Gift Boxes
  • Festive and Seasonal Chocolates for occasions such as Eid, Christmas, Valentine’s Day, and corporate gifting.

All products are available in a variety of packaging formats tailored to retail, gifting, and promotional needs.

Unique Selling Proposition

Vanelli differentiates itself with:

• Elegant European-Style Chocolate Craftsmanship blended with Turkish flavor profiles.
• Full-Service Private Label and OEM Manufacturing with complete support for custom recipes, mold design, and packaging.
• High-Capacity Production Facility supporting rapid turnaround for large-volume international orders.
• Emphasis on Aesthetics and Presentation, ideal for luxury gifting and retail display.

Operational Highlights

• Production Capacity: The Istanbul-based facility produces over 30 million units annually, including both own-brand and private label orders.
• Technology Integration: Automated molding, enrobing, and packaging lines allow precision and consistency.
• Packaging Options: Foil-wrapped, boxed, tray-packed, pouch-sealed, and flow-packed products available.

Export and Market Presence

Vanelli has a robust export footprint, distributing to over 35 countries including:

• Germany
• United Arab Emirates
• Russia
• Saudi Arabia
• China
• United Kingdom
• United States

Export documentation, halal certification, and customizable labeling in multiple languages make Vanelli a preferred partner for international distribution and retail chains.

Certifications and Compliance

Vanelli operates under stringent quality and safety protocols, holding the following certifications:

• ISO 22000:2018 Food Safety Management System
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certified
• FDA Registered (for U.S. compliance)
• GMP Compliant production standards

All ingredients used are traceable, and allergen labeling follows EU and international guidelines.

Target Market

Vanelli serves a wide spectrum of clients:

• Supermarkets and Hypermarkets
• Boutique Retailers and Chocolatiers
• Corporate Gift Suppliers
• Distributors and Wholesalers
• E-commerce Platforms
• OEM Clients in need of private-label solutions

Its wide range of SKUs and flexible customization options allow penetration into budget, premium, and luxury segments.

Capabilities

• In-house R&D for flavor and product development
• Mold Creation and Product Prototyping
• Custom Packaging Design
• Multilingual Labeling and Regulatory Support
• Contract Manufacturing and Seasonal Production Planning

Customer Testimonials

Clients across Europe and the Middle East highlight Vanelli’s product consistency, presentation quality, and ability to meet tight timelines. Retailers have praised the company's innovative gift boxes and consumer appeal at point of sale, especially during holiday seasons.

Major Achievements

• Recognized among Turkey’s Top 50 Chocolate Exporters
• Selected as an official chocolate supplier for government and corporate gifting events
• Introduced over 75 chocolate SKUs in domestic and international markets
• Regular exhibitor at major trade shows including ISM Cologne, Gulfood, and SIAL Paris
• Partnered with over 120 private label brands across four continents

Vanelli continues to redefine Turkish excellence in chocolate manufacturing by aligning tradition with global standards and creative innovation.