Mena-Thai Cooperation Co., Ltd. is a dynamic Thai company headquartered in Bangkok, operating across restaurant management, food manufacturing, and retail sectors. Through its ownership of prominent Japanese food and dining brands such as KACHA KACHA, FUJIYAMA55, and GABURI CHICKEN, Mena-Thai has emerged as a key player in delivering authentic Japanese culinary experiences to the Thai and regional markets.
Company Overview
Established with a vision to bridge Thai and Japanese food cultures, Mena-Thai Cooperation Co., Ltd. manages vertically integrated food service and manufacturing operations. The company runs a growing network of restaurants and has developed internal food production capabilities to maintain quality, authenticity, and supply consistency across its outlets.
Mena-Thai operates as part of the Megumi Group, which brings together restaurant brands, food factories, and wholesale operations under a unified strategy focused on Japanese cuisine.
Core Business and Offerings
The company’s portfolio is segmented into three primary business areas:
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Restaurant Brands:
- KACHA KACHA: A stylish Japanese grill and izakaya-style eatery offering yakiniku and teppanyaki.
- FUJIYAMA55: Specializing in ramen and tsukemen (dipping noodles), the brand brings regional Japanese flavors to Thai audiences.
- GABURI CHICKEN: A Nagoya-originated brand featuring karaage (Japanese fried chicken) and izakaya-style dishes in a casual dining format.
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Food Manufacturing:
- Production of fresh noodles, ramen bases, and a variety of Japanese sauces and ingredients tailored for both in-house restaurant use and external clients.
- In-house food factory ensures standardization, hygiene, and flavor fidelity across all locations.
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Retail Operations:
- Wholesale and direct-to-consumer sales of Japanese food products, including packaged noodles and sauces.
Unique Selling Proposition
Mena-Thai distinguishes itself through:
- Direct Collaboration with Japanese Partners: Ensures authentic flavor profiles and brand representation.
- Vertical Integration: Combines dining, production, and distribution for complete control over product quality.
- Expansion-Ready Business Model: Proven ability to scale successful Japanese franchises in the Thai market.
- Cultural Localization: Adaptation of Japanese menus for Thai consumer preferences without compromising authenticity.
Operational Infrastructure
- Head Office: Bangkok, Thailand
- Manufacturing Facility: In-house food factory for noodle production and ingredient processing.
- Restaurant Footprint: Growing network of locations in high-traffic commercial centers, including Bangkok and other urban provinces.
- Workforce: Includes skilled Japanese chefs, Thai culinary staff, operations managers, and logistics teams.
Market Reach and Growth
- The company has experienced steady year-on-year growth driven by increasing Thai consumer demand for Japanese cuisine.
- Expansion of FUJIYAMA55 and GABURI CHICKEN into new mall outlets and lifestyle destinations reflects brand popularity and operational scalability.
- Mena-Thai also supports B2B foodservice supply chains by offering Japanese ingredients to hotels and restaurants.
Export and Trade Activities
While primarily focused on the domestic market, Mena-Thai has the infrastructure to support future exports of:
- Packaged noodles and sauces
- Ready-to-eat Japanese side dishes and meal kits
- OEM/private label services for Japanese food products in Southeast Asia
Certifications and Compliance
Although certifications are not publicly listed, the company’s food manufacturing operations are expected to be aligned with:
- Thai FDA regulations
- GMP (Good Manufacturing Practices)
- Internal HACCP-based standards for hygiene and food safety
- Regular compliance audits for restaurant and kitchen operations
Target Market
Mena-Thai serves a diverse set of customers:
- Urban Thai consumers seeking quality Japanese dining experiences
- Tourists in Thailand looking for authentic Japanese cuisine
- Retail buyers and distributors of Japanese food products
- B2B clients including hotels and independent restaurants
Capabilities
- Recipe Localization and Product Development
- In-house Production for Noodles and Sauces
- Brand Franchising and Restaurant Rollouts
- Supply Chain Management and Distribution
- Marketing and Promotion of Japanese Food Culture
Customer Feedback
Mena-Thai’s restaurants have earned strong reviews across platforms such as Google and Wongnai for flavor authenticity, ambience, and service consistency. Customers praise the richness of ramen broths, the crispy texture of karaage, and the modern izakaya experience curated at their dining outlets.
Major Achievements
- Successfully launched and scaled multiple Japanese restaurant brands in Thailand.
- Developed a vertically integrated supply chain covering production, retail, and foodservice.
- Recognized for contributing to the popularization of regional Japanese cuisines in Thailand.
- Produced and distributed branded noodles and sauces for both in-house and third-party use.
- Maintains high customer retention and brand loyalty across all operated restaurant chains.
