Product Offerings
Products:
Equine: EQUIVIT, EQUICALM, EQUIBOOST
Pet: PETVIT, PETCALM, PETBOOST
Livestock: BOVIVIT, BOVICALM, BOVIBOOST
Mervue Laboratories, headquartered in Watergrasshill, County Cork, Ireland, is a globally recognized manufacturer of high-quality animal health nutraceuticals and veterinary supplements. With over 30 years of experience in research-driven product development, the company delivers comprehensive solutions across the equine, companion animal, and livestock sectors. Mervue operates under the ethos of "Science in Nutrition", fusing cutting-edge nutritional science with real-world veterinary applications.
Core Business
Mervue Laboratories specializes in:
- Veterinary nutraceuticals
- Nutritional and performance supplements
- Immune-boosting formulations and stress recovery aids
The company supports animal health professionals, veterinary practices, and large-scale producers with innovative, evidence-based products designed to promote wellness, productivity, and longevity in animals.
Product & Service Offerings
Mervue's product range is segmented into three core categories, catering to species-specific nutritional and therapeutic needs.
Equine Line
- EQUIVIT – Complete daily multivitamin and mineral formulation for sport and performance horses
- EQUICALM – Anti-stress calming agent with magnesium and tryptophan
- EQUIBOOST – High-energy electrolyte and recovery supplement for race and endurance horses
Companion Animal Line (Pet)
- PETVIT – Nutritional multivitamin syrup for dogs and cats
- PETCALM – Behavioral calming formula for anxious pets
- PETBOOST – Immune-support supplement ideal for recovery and vaccination periods
Livestock Line
- BOVIVIT – Vitamin and trace mineral blend for cattle
- BOVICALM – Stress-reduction supplement during transport and herd transitions
- BOVIBOOST – Energy and vitamin booster for high-yielding dairy cows and beef cattle
Each product is manufactured in Mervue’s GMP+ and ISO-certified facilities and undergoes rigorous quality control protocols.
Specialization and Unique Selling Proposition (USP)
Mervue Laboratories differentiates itself through:
- Veterinary-led R&D teams comprising PhD nutritionists and practicing veterinarians
- Use of bioavailable chelated minerals, natural extracts, and functional ingredients
- Tailored solutions for species-specific metabolic and immune requirements
- Commitment to sustainability and residue-free formulations
Their technical services team also supports customers with on-farm nutrition audits, formulation guidance, and international product registration support.
Financials and Business Growth
Though Mervue remains a privately held company, trade sources and public filings suggest:
- Presence in over 60 international markets
- Export-driven model with more than 70% revenue generated outside Ireland
- Strategic growth in Middle East, Southeast Asia, and Eastern Europe
- Partnerships with over 200 global veterinary distributors and agents
Shipment Records
Based on import-export intelligence platforms:
- Mervue Laboratories has executed over 130 verified international shipments from Ireland since 2021
- Key destinations include Vietnam, Saudi Arabia, India, Egypt, Pakistan, and the UAE
- Most shipped products include EQUIVIT, BOVIBOOST, and PETVIT
Target Market
Mervue’s target clientele encompasses:
- Veterinary practices and hospitals
- Distributors of animal health and feed products
- Large-scale dairy, beef, and poultry producers
- Pet retailers and specialty vet channels
- Sport horse associations and stables
The company caters to both developed veterinary markets and emerging markets where animal nutrition is transitioning towards more functional and preventive care.
Capabilities
- Dedicated R&D Center located in County Cork
- In-house formulation and clinical trial expertise
- GMP+, ISO 9001, and HACCP certified manufacturing plant
- Comprehensive logistics and documentation for cross-border registrations
Certifications and Compliance
- GMP+ Certified for feed safety standards
- ISO 9001:2015 Quality Management System
- Compliant with EU feed additive regulations
- Products registered and compliant in over 45 regulatory jurisdictions globally
Customer Testimonials
“We have been distributing Mervue's products in the Gulf region for 5 years now. The consistent quality and efficacy have made them our most trusted supplement brand.”
— Distributor, Riyadh, Saudi Arabia
“Our equine clients love EQUIBOOST. We've seen real improvements in post-race recovery and stamina.”
— Equine Veterinarian, National Horse Racing Authority, Ireland
Major Achievements
- Participated in global veterinary expos such as VIV Asia, Arab Health, and EuroTier
- Developed species-specific immuno-nutrient protocols for high-performance livestock
- Exported to more than 60 countries across 5 continents
- Recognized by the Irish Exporters Association for innovation in veterinary nutraceuticals
Mervue Laboratories stands as a leader in animal nutrition science, combining trusted Irish manufacturing with a global reach. Through continual innovation, research collaboration, and a commitment to animal welfare, the company remains at the forefront of performance and preventive veterinary care.