Exhibiting at Gulfood 2025

Midav – A Leading Manufacturer & Exporter of Canned Fish

Midav is a renowned manufacturer and exporter of high-quality canned fish, based in Safi, Morocco. The company has established itself as a key player in the global seafood industry, specializing in the production of canned sardines, mackerel, and tuna. With a strong presence in international markets, Midav supplies premium-quality, sustainably sourced seafood to retailers, wholesalers, and foodservice providers worldwide.

Core Business and Market Positioning

Midav operates in the heart of Morocco’s fishing industry, leveraging the country’s rich marine resources and strategic coastal location to process and export high-quality seafood products. The company has built a strong international reputation by offering sustainably caught, expertly processed, and canned seafood to meet the demands of consumers in Europe, Africa, Asia, and North America.

Midav’s state-of-the-art production facility ensures hygienic processing, high-quality packaging, and strict compliance with international food safety standards. The company works closely with local fishermen and sustainable fisheries to maintain consistent quality and freshness in all its products.

Product Portfolio

Midav specializes in canned fish products, offering a diverse range of seafood options:

Canned Fish

• Sardines – Packed in oil, tomato sauce, or brine.
• Mackerel – Available in natural flavors or seasoned varieties.
• Tuna – Canned in sunflower oil, olive oil, or water.

Each product is processed under strict quality control measures, ensuring preservation of nutritional value, taste, and texture.

Competitive Edge and Unique Selling Proposition (USP)

Midav has a strong competitive advantage in the canned seafood industry, with the following key differentiators:

1. Strategic Coastal Location – Based in Safi, Morocco, a region known for its abundant marine life and high-quality seafood production.
2. High-Quality Processing Facilities – Equipped with modern seafood processing and canning technology, ensuring freshness, hygiene, and extended shelf life.
3. Sustainable Fishing Practices – Commitment to responsible sourcing, reducing environmental impact, and ensuring long-term marine biodiversity.
4. Strong Export Capabilities – Supplying global markets with canned seafood, meeting diverse consumer preferences and dietary requirements.
5. Adherence to International Food Safety Standards – Certified for quality assurance, allowing access to highly regulated markets.

Financial Strength and Market Performance

Morocco is one of the largest seafood exporters in the world, with an annual fisheries export value exceeding $2 billion. Midav plays a significant role in Morocco’s seafood export sector, contributing to the rising demand for canned fish in Europe, the Middle East, and Africa.

Key financial highlights:

• Consistent annual export growth, reflecting increasing demand for canned sardines and mackerel.
• Major supplier to international retail chains, supermarkets, and wholesale distributors.
• Strong market presence in Europe and North America, where canned seafood consumption is growing.

Export and Shipment Data

Midav has established itself as a major seafood exporter, with strong distribution networks in multiple international markets.

• Key Export Destinations:

  • Europe – France, Spain, Italy, Germany, Portugal.
  • Middle East & Africa – Saudi Arabia, UAE, Egypt, South Africa.
  • North America – USA, Canada.
  • Asia & Latin America – Expanding markets for canned fish imports.

• Shipment Growth Rate:

  • 10-15% annual growth in export volume.
  • Increasing demand for sustainably canned seafood products.
  • Rising consumer preference for protein-rich, shelf-stable food options.

Certifications and Compliance

Midav ensures high standards of food safety and sustainability, meeting international quality certification requirements.

• HACCP (Hazard Analysis and Critical Control Points) – Ensuring safe food processing.
• ISO 22000 – Food Safety Management System compliance.
• Halal Certification – Catering to Muslim consumers worldwide.
• Dolphin-Safe Certification – Ensuring sustainable fishing practices.
• EU Compliance for Seafood Exports – Meeting strict European Union import regulations.

These certifications strengthen Midav’s credibility and expand its access to global seafood markets.

Customer Testimonials and Market Recognition

Midav has earned a strong reputation in the seafood industry, with customers recognizing:

• "Superior taste and freshness in every can."
• "A trusted supplier for international seafood distribution."
• "Sustainably sourced and processed with high quality standards."

The company has received multiple industry accolades for quality assurance, sustainability, and export excellence.

Future Growth and Expansion Plans

Midav is focused on expanding its production capacity, enhancing sustainability efforts, and entering new global markets. Key initiatives include:

• Increasing exports to North America and Asia, targeting emerging consumer demand for healthy seafood.
• Developing new product lines, including flavored and ready-to-eat canned seafood options.
• Strengthening partnerships with supermarkets and online retailers to reach direct-to-consumer markets.
• Enhancing traceability and sustainability initiatives, ensuring greater transparency in seafood sourcing.

With a strong commitment to quality, sustainability, and global expansion, Midav continues to lead Morocco’s seafood export industry, supplying premium canned fish to international markets.

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