Product Offerings
Products:
Cocktail Smoking Kits: SmokeTop, SmokeTop Cherry Bundle, SmokeTop 5-Pack
Wood Chips: Cherry, Hickory, Maple, Oak, Cinnamon
Torch Lighters: Angled Torch Lighter
Accessories: Replacement Screens, Butane Canisters
Middleton Mixology LLC is a Washington-based brand revolutionizing the craft cocktail experience through premium cocktail smoking kits and barware accessories. Headquartered in Seattle, Middleton Mixology caters to a rapidly growing market of at-home mixologists, bartenders, hospitality professionals, and gift buyers who seek elevated, multisensory beverage experiences. Best known for its flagship product, the SmokeTop™, the company has positioned itself as a leader in modern cocktail presentation and flavor infusion.
Company Overview and Core Business
Founded with the mission to empower creativity in mixology, Middleton Mixology offers a curated line of cocktail smoking tools and accessories that combine aesthetic appeal with functionality. The company’s growth has been driven by viral exposure on social media platforms, high user satisfaction, and strategic placement in premium gifting channels and hospitality retail outlets.
Middleton Mixology operates primarily through a direct-to-consumer (DTC) model via its ecommerce platform, while also supporting wholesale and distribution partnerships across the United States.
Product Portfolio
SmokeTop™ Cocktail Smoking Kits
- SmokeTop Original: Signature wood cocktail smoker compatible with most glasses
- SmokeTop Cherry Bundle: Includes cherry wood chips and a SmokeTop unit
- SmokeTop 5-Pack: Multi-unit bundle for bars, restaurants, or retail
Wood Chips
- Cherry
- Hickory
- Maple
- Oak
- Cinnamon
Each variety is designed to impart unique aromatics and flavors to cocktails, enhancing sensory appeal and taste complexity.
Accessories
- Torch Lighters: Angled torch lighters compatible with SmokeTop products
- Butane Canisters: Sold as an add-on for refueling torches
- Replacement Screens: For sustained use of smoking tops
These tools are packaged for both individual enthusiasts and professional users, with retail and gifting-friendly presentation.
Unique Selling Proposition
Middleton Mixology’s key advantages include:
- Design-Forward Products: Sleek wood finishes and ergonomic form factors
- Universal Fit: SmokeTop is compatible with most glassware, requiring no specialized setup
- Simple User Experience: Smoking cocktails in under 30 seconds with minimal learning curve
- Giftability: Premium packaging that caters to gifting for holidays, weddings, and events
- Strong Digital Presence: High visibility through viral influencer marketing and user-generated content
Financial and Operational Highlights
While Middleton Mixology is a privately held company and does not publish financials, industry estimates and online retail data provide insights into its growth trajectory:
- Estimated Annual Revenue: $1.5M – $3M (based on Shopify Plus and third-party ecommerce analytics)
- Sales Channels:
- DTC via Shopify-powered ecommerce store
- Amazon and third-party marketplaces
- Wholesale partners (boutique retailers, barware distributors)
- Top-Selling SKUs: SmokeTop Original, Cherry Wood Chip Bundle, Torch Lighter Kit
- Repeat Customer Rate: Over 40% (based on online reviews and reorder volume)
Distribution and Logistics
- Shipping: Fulfilled via domestic U.S. networks with international expansion underway
- Warehousing: Third-party logistics (3PL) partners for fulfillment and inventory management
- Customer Support: Email-based service with digital self-service resources and tutorials
Middleton Mixology has also developed seasonal bundles and limited edition chip varieties, increasing product rotation and customer engagement.
Target Market
The brand primarily serves:
- At-home cocktail enthusiasts
- Bartenders and mixologists
- Hospitality venues (bars, lounges, restaurants)
- Event planners and wedding vendors
- Corporate gifting programs and holiday gifting platforms
The product’s visual appeal and novelty have made it a favorite for social media influencers and cocktail educators.
Brand Presence and Recognition
- Social Media Followers: 40,000+ across Instagram and YouTube
- Video Engagement: Instructional videos and bartender tutorials exceeding 500,000 views
- Featured In: BuzzFeed, Liquor.com, Esquire, and online gift guides
- Customer Reviews: Average rating of 4.8/5 across Shopify, Amazon, and product review sites
“This is hands down the easiest way to smoke a cocktail at home. It turns a basic drink into a showstopper.”
— Verified Buyer, Shopify Store
“I used this for my wedding cocktails and guests are still talking about it.”
— Hospitality Manager, Seattle
Marketing and Media Strategy
Middleton Mixology’s growth has been fueled by:
- Influencer marketing campaigns with bartenders and lifestyle content creators
- YouTube tutorials and cocktail challenge videos
- Instagram Reels and TikTok demonstrations
- Participation in gifting expos and cocktail conventions
Videos
Brochures and Sales Materials
Brand Identity
- Brand Name: Middleton Mixology
- Tagline: “Elevate Your Craft”
- Product Focus: Smoke-enhanced mixology accessories and cocktail presentation tools
Middleton Mixology LLC continues to lead the cocktail smoking trend with functional, design-forward tools that empower professionals and enthusiasts alike to elevate their drink-making experience.