Exhibiting at Thaifex - Anuga Asia 2025

Miesto International Foods Corporation is a premier manufacturer and exporter of fun, flavorful, and functional frozen desserts and snacks, headquartered in Mandaue City, Philippines. Known for its flagship brand Snowtime™, the company specializes in producing shelf-stable ice pops, jellies, and ready-to-drink beverages that cater to both children and adults. With a strong emphasis on food safety, quality assurance, and export scalability, Miesto has established itself as a top-tier player in the Philippine processed food industry.

Company Overview and History

Founded in the early 2000s, Miesto International Foods Corporation is part of the Dacay Group of Companies and was established under the vision of Ernesto L. Dacay III. The company began with a focus on frozen novelty products for domestic markets and quickly expanded into ASEAN and global exports by investing in scalable technologies and international compliance systems.

Over the last two decades, Miesto has successfully blended product innovation, market appeal, and operational reliability to serve a diverse global client base across both modern retail and traditional trade channels.

Product Portfolio

Miesto manufactures a wide range of value-added products, primarily under its proprietary brands and through private label partnerships:

• Ice Pops:

  • Snowtime™ Ice Pops – Fruit-flavored pops, no refrigeration needed, shelf-stable
  • Tornado Freeze Pops – Multi-flavored, twisted-layer freeze pops

• Jellies:

  • Assorted Fruit Jellies – Bite-sized, tropical fruit jellies ideal for school snacks
  • Prebiotic Gelatin with Chicory Fiber – Functional snack offering digestive health benefits

• Flavored Beverages:

  • Shelf-stable, chilled drinks in pouches or cups
  • Often fortified with vitamins or dietary fiber

All products are manufactured with consumer safety and taste appeal in mind, and are available in various packaging formats including single-serve tubes, multi-packs, and retail-ready cartons.

Manufacturing Capabilities

Miesto’s production facility in Mandaue is built to support both high-volume production and small-batch flexibility:

• Fully automated ice pop extrusion lines
• Jelly and liquid pouch filling machines
• In-house R&D and quality assurance lab
• Cold storage and ambient warehousing facilities
• Capacity: Over 100,000 units/day across all categories

Production systems adhere to GMP standards, and Miesto implements traceability and hygiene protocols throughout its operations.

Quality and Certification

Miesto upholds stringent food safety and quality control through:

• FDA Philippines registration
• GMP (Good Manufacturing Practice) compliance
• Halal Certification
• In process of acquiring HACCP and ISO 22000 certifications for broader international market entry

Each batch undergoes microbiological and shelf-life stability testing, ensuring safety and consistent product performance even in extreme shipping conditions.

Export Reach and Trade Insights

Miesto has become a key exporter from the Philippines in the novelty frozen snacks and shelf-stable desserts segment. Key export destinations include:

• United States
• United Arab Emirates
• Singapore
• Papua New Guinea
• Micronesia and Pacific Islands

According to trade sources and import data:

• Over 350 international shipments completed between 2018–2024
• Snowtime™ Ice Pops are one of the top-performing Filipino food exports in their category in Pacific Island markets
• Export formats are customized for hot climate logistics, requiring no refrigeration at point of sale

Strategic Partnerships and Private Label Capabilities

Miesto provides OEM/ODM services for clients seeking:

• Custom flavor development
• Branded packaging with country-specific labeling
• Flexible MOQ for market testing
• Turnkey export documentation

Its private label customers range from regional distributors to retailers targeting Filipino expatriate communities.

Brand Development and Market Appeal

Snowtime™ and Tornado are Miesto’s proprietary brands and have earned a loyal following in Southeast Asia and among OFW (Overseas Filipino Worker) communities abroad. Brand attributes include:

• Bright, playful packaging
• Health-oriented variants (e.g., fiber-enriched jellies)
• Convenient, mess-free snacking

The company’s product messaging often focuses on family-friendly treats, portable nutrition, and heat-resilient enjoyment, making it ideal for school lunches, outdoor events, and retail promotions in tropical markets.

Challenges and Opportunities

While Miesto is well-established regionally, its growth ambitions are partially challenged by:

• Regulatory complexity in high-barrier markets like the EU
• Competition from Korean and Japanese novelty snack imports
• Rising raw material and packaging costs

Nonetheless, Miesto is strategically positioned to capitalize on:

• Rising global demand for non-refrigerated novelty treats
• Expansion of Halal snack categories in MENA and ASEAN
• Increased health-conscious snacking trends, especially functional jellies and vitamin-enriched beverages

Future Expansion and Strategy

Planned growth initiatives include:

• Attaining full HACCP and ISO 22000 certification to enter EU retail chains
• Launching a new line of vitamin-fortified functional ice pops
• Expanding sales in Africa and Latin America via trade shows and B2B platforms
• Integrating e-commerce logistics partnerships for direct-to-retailer fulfillment

Miesto International Foods Corporation continues to build on its strong foundation of manufacturing excellence, product diversity, and market adaptability. With a solid reputation and growing global demand for tropical and shelf-stable treats, the company is well on its way to becoming a key player in the global dessert and snack segment.