Product Offerings
Products:
Hot Sauces: The Original, Kantha Bomb, Smoky Bhoot, Indian Spice Mix
Condiments: NA
Seasonings: NA
Miksar Foods Pvt. Ltd., based in Mumbai, India, is the creator of the premium Indian hot sauce brand Naagin. With a bold vision to bring Indian flavors to the global spicy food scene, Miksar Foods has rapidly emerged as a disruptor in India’s condiment market. The company uniquely combines authentic Indian chillies with modern culinary techniques to create craft-style hot sauces tailored for Indian and international palates.
Core Business
Miksar Foods' core business is the development, branding, and distribution of gourmet hot sauces. The company is driven by a mission to redefine how Indian consumers experience condiments by integrating local ingredients with global food culture aesthetics.
Product and Service Offerings
The Naagin range features an eclectic and spicy product lineup:
- Hot Sauces
- The Original: A classic blend with Sankeshwari chillies and garlic.
- Kantha Bomb: Made with a base of tomato, garlic, and the smoky Byadgi chilli.
- Smoky Bhoot: Incorporates the legendary Bhut Jolokia (Ghost Pepper) for extreme heat.
- Indian Spice Mix: A versatile dry spice blend for sprinkling.
These products are made using real vegetables, whole spices, and premium quality chillies. Each sauce is vegan, preservative-free, and crafted in small batches for quality control.
Specialization and Core USP
Miksar Foods' USP lies in its hyper-local sourcing and celebration of regional Indian chillies. The Naagin sauces are:
- Made in India using indigenous chillies like Bhut Jolokia, Byadgi, and Sankeshwari
- Designed for versatility across Indian and global dishes
- Vegan and gluten-free
- Free from artificial preservatives and synthetic flavoring
The brand’s cheeky, irreverent design and strong storytelling have resonated especially with millennial and Gen Z consumers.
Financials and Scale
While Miksar Foods remains privately held, Naagin has rapidly scaled across metro cities in India and is featured in high-end retail stores, gourmet shops, and multiple online platforms. Estimated revenue is in the range of INR 3–5 crore annually, with growth driven primarily by D2C sales and brand collaborations.
The company has reportedly fulfilled over 100,000 online orders, indicating strong traction in the direct-to-consumer space.
Shipment and Export Footprint
The company currently operates with a focus on the Indian domestic market. However, select shipments have been made to global customers through D2C channels, especially to countries with a strong Indian diaspora like the USA, UK, and UAE.
They are actively exploring distribution partnerships in international gourmet food and ethnic retail markets.
Target Market
The brand’s primary audience includes:
- Urban foodies and hot sauce enthusiasts
- Millennials and Gen Z consumers
- Gourmet retailers and curated food platforms
- QSR chains and premium cafes seeking local condiment innovation
Their marketing targets Instagram-savvy, flavor-seeking consumers who appreciate artisanal and locally inspired products.
Capabilities
- Small-batch artisanal production
- Recipe development based on Indian regional spice profiles
- Eco-conscious, shelf-ready packaging
- D2C logistics integration and online platform retailing
Certifications and Compliance
- FSSAI certified
- Vegan and gluten-free declaration
- Manufactured in hygienic, ISO-standard production environments
Customer Testimonials
"Naagin’s Smoky Bhoot is not for the faint-hearted. It’s addictive and goes with everything from samosas to tacos."
— Verified Buyer, Mumbai
"Finally, a hot sauce brand that celebrates Indian chillies! The Kantha Bomb is a flavor explosion."
— Food Blogger, Bangalore
Major Achievements
- Featured in Forbes India as one of the most promising Indian D2C food brands
- Available across 200+ gourmet stores in India including Nature’s Basket, Foodhall, and more
- Garnered over 20,000 followers on Instagram through organic community building
- Partnered with chefs and food creators for product placements and taste trials
Miksar Foods Pvt. Ltd. is redefining India's condiment category with its bold, flavorful, and culturally rooted Naagin hot sauces. With a fusion of regional authenticity and global appeal, the company is poised for exponential growth in both domestic and international spicy food markets.