Exhibiting at CMPL Expo 2025

Whitewings Hygienics Private Limited is an emerging Indian manufacturer specializing in high-quality feminine hygiene products, particularly sanitary napkins. Based in Kolkata, India, the company is rapidly establishing its presence in the personal hygiene sector with a focus on private labeling, innovation, and affordable health solutions for women.

Company Overview

Founded under the leadership of Satish Dhelia, Whitewings Hygienics is committed to empowering women’s health and hygiene through affordable and effective sanitary products. The company’s operations revolve around technological innovation, product safety, and expanding accessibility to quality menstrual hygiene solutions in India and developing markets.

Core Business and Product Portfolio

Whitewings Hygienics offers an evolving product range primarily in the feminine care category, designed for comfort, hygiene, and affordability:

• Sanitary Napkins:
  • Straight Sanitary Pads: Standard absorbent pads for general use
  • Ultra Thin with Anion: Enhanced protection with antimicrobial properties
  • Maxi with Tissue and Anion: Extra absorbent pads with added tissue lining and anion strip for odor control and hygiene

These products are offered in customized packaging for various consumer needs and are manufactured under private label and OEM arrangements for domestic and international brands.

Specialization and USP

Whitewings Hygienics distinguishes itself in the hygiene industry through:

• Affordable Feminine Care Solutions: Targeted to lower-income segments while maintaining quality standards
• Anion Technology: Integration of anion chips for odor reduction and microbial resistance
• Private Label Services: Tailored manufacturing for third-party brands and startups entering the hygiene market
• Environmentally Conscious Manufacturing: Use of non-toxic, skin-friendly materials

The company also leverages product innovation in design and absorption technology to compete with established hygiene brands.

Financials and Market Footprint

Although specific financials are not disclosed publicly, Whitewings Hygienics has scaled up significantly since its inception, supported by rising demand in both rural and urban markets:

• Production Capacity: Estimated at over 100,000 pads per day
• Distribution Network: Operating through retailers, NGOs, public health initiatives, and e-commerce
• Market Penetration: Strong footprint in Eastern India and expanding into other regions via institutional partnerships

Target Market

Whitewings targets:

• Women in semi-urban and rural regions
• NGOs and health organizations running menstrual health programs
• Startups and D2C brands in the feminine hygiene space
• Exporters sourcing Indian-manufactured hygiene goods

Its value-priced offerings and customization capabilities make it appealing for socially driven initiatives and affordable hygiene campaigns.

Capabilities

• Modern Manufacturing Infrastructure: Semi-automated and hygienic production lines
• Private Label and OEM Services: End-to-end product development for brand partners
• R&D and Innovation: Focus on comfort, antimicrobial solutions, and eco-safe materials
• Custom Packaging: Options for branding, size, and usage pattern

Certifications and Compliance

Whitewings adheres to:

• BIS Certification (Bureau of Indian Standards) for hygiene products
• ISO 9001 for quality management systems
• FDA compliance for sanitary products where applicable
• Use of dermatologically tested materials

These standards ensure the company's products are safe, effective, and compliant for large-scale distribution and institutional use.

Customer Testimonials and Market Reputation

Client feedback, especially from NGOs and health campaigns, highlights:

• High comfort and absorption levels
• Economical cost per unit for bulk purchases
• Packaging hygiene and usability for school and clinic distribution

Whitewings has developed strong trust with buyers operating in community health programs and rural health drives.

Achievements

• Introduced anion chip-based pads to India’s rural markets
• Partnered with public health departments for sanitary pad distribution
• Launched a versatile private-label offering platform for hygiene startups
• Developed multi-product variations addressing different menstrual needs

Whitewings Hygienics continues to innovate in the feminine care sector by delivering safe, accessible, and customizable hygiene solutions, aligning with India’s larger goals of improving menstrual health awareness and product access.