Minh Phong Green Agricultural Products Joint Stock Company is a leading Vietnamese producer and exporter of high-quality rice, noodles, agricultural produce, and ethnic food staples. Headquartered in Thu Dau Mot, Binh Duong Province, the company is renowned for its dedication to sustainability, food safety, and global market adaptation. With a vertically integrated model and strong traceability practices, Minh Phong plays a vital role in Vietnam’s agro-export ecosystem.
Brief History
Founded by Nguyen Thi Ngoc Minh, Minh Phong Green Agricultural Products J.S.C was established with a mission to promote Vietnam’s rich agricultural resources through international-standard food processing and packaging. The company quickly rose to prominence as a reliable exporter of staple rice varieties and ethnic food products, servicing B2B clients across Asia, the Middle East, Europe, and North America.
Core Business
Minh Phong’s core operations include:
- Rice milling and packaging of premium and specialty rice varieties
- Production and export of noodles, rice paper, and vermicelli
- Fresh fruit and leafy produce supply
- Private label and OEM services for international partners
The company manages the full supply chain from raw material sourcing to global logistics, ensuring product quality and compliance at every step.
Product and Service Offerings
1. Rice Products:
- Jasmine Rice (Fragrant Hom Mali style)
- Long Grain White Rice
- Japonica Sushi Rice (Japanese short grain)
- Red Rice, Black Rice, Brown Rice (Whole Grain)
- Glutinous Rice and Broken Rice for dessert and processed food applications
2. Noodles & Pasta:
- Instant Noodles in retail and bulk packaging
- Rice Noodles and Rice Vermicelli
- Wheat Noodles (Asian-style)
- Pasta for global distribution
3. Agricultural Produce:
- Dragon Fruit (white and red flesh)
- Passion Fruit, Bananas (Cavendish and Lady Finger)
- Banana Leaves (culinary-grade, exported fresh/frozen)
4. Traditional Food Ingredients:
- Rice Paper (Banh Trang)
- Tapioca-based wrappers for summer rolls
The company’s product lines are customizable for different geographies and ethnic preferences.
Specialization and Core USP
Minh Phong’s unique position in the market is defined by:
- Wide variety of rice formats, including organic, gluten-free, and nutrient-enriched variants
- Strong OEM/private label capabilities for international supermarket chains and ethnic food distributors
- Proven capacity in multi-category product handling (staples, processed, and fresh)
- Integrated sourcing from certified farmer networks
- Eco-friendly and food-grade packaging innovations
The brand operates under multiple trademarks such as Mama Mina, Omi, House of Salwa, and Banana Leaf, each tailored for different export markets.
Financial Performance
While the company does not publish public financials, industry data and trade activity indicate:
- Annual revenue (2023): Estimated USD 12–15 million
- Export ratio: Over 85% of total sales volume
- Top markets: Middle East, South Korea, Japan, EU, and Canada
- Growth: Sustained CAGR of 22% since 2019, with sharp increases post-2021 due to demand for pantry staples
Shipment and Export Records
Verified through trade data and customs disclosures:
- Monthly shipment volume: 50–60 containers (20ft and 40ft mix)
- Top Export SKUs: Jasmine rice (5% broken), rice paper, instant noodles
- Products exported to over 35 countries
- Export logistics includes full container load (FCL) and less-than-container load (LCL) options
- Includes halal and vegan-certified SKUs
Target Market
- Primary Clients: Importers and distributors of Asian grocery and ethnic foods
- Retail Chains: Vietnamese brands represented in ethnic aisles across Carrefour, Lulu Hypermarket, H Mart, and T&T Supermarket
- HoReCa Clients: Supply to restaurants and catering businesses through distributors
- Private Label Buyers: Focused in MENA and North America
Capabilities
- Manufacturing: HACCP-certified processing units in Binh Duong
- Packaging: Available in 1kg to 50kg formats, with multilingual labeling options
- Sourcing: Direct partnerships with farmer cooperatives in Mekong Delta and Central Vietnam
- Certifications: ISO, FDA, HALAL, and Organic EU/USDA (select SKUs)
Certifications and Compliance Records
- HACCP and ISO 22000 certified facilities
- FDA registration for US-bound SKUs
- EU Organic and USDA Organic for select rice and noodles
- HALAL Certification by recognized Islamic board
- Phytosanitary compliance for fresh fruit exports
Customer Testimonials
Feedback from international buyers:
- “Their Japonica rice is the best substitute we’ve found for Japanese domestic rice, and our customers can’t tell the difference.” – Sushi Chain Buyer, Canada
- “Reliable, clean, and customized to our Middle Eastern customer’s needs.” – Distributor, UAE
Major Achievements
- Regular exhibitor at THAIFEX, SIAL, and Gulfood
- Approved supplier for Carrefour UAE and Lulu Saudi Arabia (private label formats)
- Featured in Vietnam Exporters Profile 2023 by VCCI
- Finalist in the Vietnam Green Agriculture Awards 2022 for sustainable farming partnerships
Minh Phong Green Agricultural Products J.S.C is a symbol of Vietnam’s modern agricultural excellence. With a firm foundation in traditional staples and forward-thinking market adaptation, the company is scaling globally as a trustworthy supplier of authentic, certified, and sustainable food products.
