Product Offerings
Product Categories:
consulting and professional services
Products:
Marketing services: Integrated marketing, consultancy, digital, design, trade fairs, events, press office, social networks
Mint Global Marketing S.L. is a strategic marketing agency based in Madrid, Spain, specializing in the agri-food sector with a distinctly international outlook. Positioned at the crossroads of innovation, communication, and sectoral specialization, Mint has emerged as a reliable partner for food producers, exporters, and industry associations aiming to expand their market presence both within Europe and globally.
Core Business and Specialization
Founded with a focus on integrated communication, Mint provides a comprehensive suite of marketing services including brand strategy, digital marketing, content creation, event management, trade fair participation, press office functions, and European funding advisory. Their specialization in the agri-food sector positions them uniquely to understand the nuances of product categories, consumer behavior, compliance requirements, and global marketing trends affecting food exports.
What sets Mint apart is its ability to bridge the gap between production and promotion — not just as an agency, but as a strategic consultant embedded in clients' business development processes.
Service Offerings
Mint’s portfolio of services is tailored specifically to the challenges and opportunities in the food and beverage space:
- Branding and Visual Identity
- Digital Marketing Campaigns
- Social Media Strategy and Execution
- Press Office and Media Relations
- POS and Packaging Design
- Trade Fairs and International Exhibitions
- Event Management
- European Funds Project Management (including EU co-financed campaigns)
Each campaign is fully customized and data-informed, ensuring measurable results for clients targeting both B2B and B2C segments.
European Fund Campaign Expertise
Mint has demonstrated consistent proficiency in designing and executing multi-country campaigns co-financed by the European Union. These include:
- “European Art of Taste” – an EU-backed campaign promoting fruit exports to Asia.
- “Discover the European Taste” – designed for promotional activities in international markets.
- Execution across diverse geographies including China, the USA, the Gulf region, and Latin America.
Their campaigns reflect compliance with EU regulations and deliver structured ROI evaluation metrics, which are often mandatory in publicly funded initiatives.
Target Markets
Mint focuses on both European and international markets, including:
- Western Europe (Spain, France, Italy, Germany)
- Asia (China, Japan, South Korea)
- North America (USA, Canada)
- GCC Countries (UAE, Saudi Arabia, Qatar)
- Latin America (Mexico, Brazil)
- Africa (select campaigns in Morocco and Algeria)
Their multilingual team and regional partnerships provide cultural localization, a critical factor in food marketing effectiveness.
Shipment Records and International Campaign Reach
While Mint does not export physical products, its campaigns directly support international shipment growth of agri-food clients. According to public client records and press coverage:
- Over 12 major EU campaigns have been supported by Mint since 2017
- Campaigns have collectively supported exports exceeding €50 million, based on shipment data available from associated producers via platforms like Volza and TradeMap
- Campaign activations in more than 20 countries, including the USA, China, and GCC region
Financial Performance and Clients
Though Mint Global Marketing is privately held and does not disclose detailed financials, their client portfolio includes:
- Blue Whale
- Princesa Amandine
- FruitVegetablesEUROPE
- Interporc (Spanish Pork Interprofessional)
- Asozumos (Spanish Juice Industry Association)
These partnerships and their continued EU contract awards suggest a robust financial and operational foundation.
Capabilities
- In-house creative and media production
- Data-driven strategy development
- Multilingual campaign execution
- Trade fair and event execution in over 10 international destinations
- EU funds documentation and reporting expertise
Certifications and Compliance
- Fully compliant with EU co-financing and public procurement frameworks
- Registered contractor for European Commission-funded campaigns
- Adherence to GDPR and international communication standards
- ISO certifications not publicly listed
Customer Testimonials
“Mint understands the food sector like few others. Their approach is both creative and compliant, which is a rare combination.”
— Marketing Director, Blue Whale
“Thanks to Mint’s work, our presence in Asia went from zero to featured across major retail chains. Their team became our team.”
— Export Manager, European Art of Taste Campaign
Major Achievements
- 12+ EU promotional campaigns executed across 4 continents
- Successful participation in over 30 international trade fairs, including SIAL, ANUGA, Gulfood, and Fancy Food Show
- Recognized by EU trade bodies for excellence in campaign execution
- Supported client brands in reaching over 80 million international consumers through digital and traditional media campaigns
Mint Global Marketing S.L. continues to drive transformation in how European food brands communicate with the world, combining storytelling, regulatory knowledge, and sector expertise to deliver measurable impact.