Exhibiting at Aahar 2025

MissionDidis Private Limited: Empowering Rural Women Through Authentic Homemade Foods

MissionDidis Private Limited, operating under the brand FarmDidi, is a pioneering manufacturer, supplier, and exporter of premium homemade food products. Headquartered in Navi Mumbai, India, the company is on a mission to empower rural women entrepreneurs by helping them create and market high-quality, traditional Indian food items.

Core Business & Product Offerings

FarmDidi specializes in a range of traditional Indian food products crafted by rural women using authentic recipes, natural ingredients, and no preservatives. The company ensures homemade taste with modern food safety standards.

Product Categories

• Pickles:

  • Mango Pickle
  • Lemon Pickle
  • Mixed Vegetable Pickle

• Chutneys:

  • Tomato Chutney
  • Garlic Chutney

• Papads:

  • Urad Papad
  • Moong Papad

• Dips:

  • Mint Dip
  • Tamarind Dip

Specialization & Unique Selling Proposition (USP)

• Women Empowerment Initiative – A social impact brand helping rural women achieve financial independence.
• Authentic Homemade Taste – Products made using traditional recipes, no artificial preservatives.
• High-Quality Natural Ingredients – Sourced from local farmers, ensuring purity and sustainability.
• Handcrafted with Hygiene – Following FSSAI-certified processes for quality assurance.
• Sustainable Packaging & Ethical Sourcing – Environmentally friendly materials and fair-trade partnerships.

Financial Performance & Market Reach

• FarmDidi has grown exponentially, capturing a significant market share in India’s organic and homemade food segment.
• The company has witnessed 40% year-on-year growth, driven by increasing demand for healthy, homemade, and preservative-free foods.
• Successfully expanded its sales through e-commerce platforms, retail partnerships, and direct-to-consumer channels.
• International exports are on the rise, with increasing demand from Indian diaspora and health-conscious consumers abroad.

Shipment & Export Data

• Exports to multiple countries, including USA, Canada, UAE, and Australia, catering to global demand for authentic Indian flavors.
• Strong logistics network ensuring timely and fresh deliveries to customers worldwide.
• Expanding presence in organic food stores, supermarkets, and specialty grocery retailers.

Certifications & Compliance

• FSSAI Certified – Ensuring compliance with India’s food safety and quality standards.
• ISO 22000 Certified – Implementation of food safety management systems.
• HACCP Compliance – Guaranteeing hygienic food production and processing.
• Organic & Natural Certification (In Progress) – Commitment to chemical-free, farm-to-table ingredients.

Target Market & Clientele

• Health-Conscious Consumers – People seeking natural, preservative-free food alternatives.
• Indian Diaspora & Export Markets – Catering to NRIs and international consumers who love traditional Indian flavors.
• E-Commerce & Online Grocery Shoppers – Strong presence on leading digital marketplaces.
• Retail & Supermarkets – Partnering with grocery chains and organic food stores.

Major Achievements

• Empowered 1,000+ rural women entrepreneurs through FarmDidi’s community-driven business model.
• Featured in major media outlets, recognized for women-led sustainable business practices.
• Significant revenue growth through D2C and B2B partnerships in India and international markets.
• Launched multiple new product lines, expanding beyond pickles to chutneys, papads, and healthy dips.

MissionDidis Private Limited remains committed to scaling its impact, creating authentic, homemade food experiences, and empowering thousands of rural women entrepreneurs across India.