M.K. Incorporation, based in Jamnagar, India, is a multifaceted manufacturer and exporter delivering a wide range of household, personal care, cleaning, and hygiene products under the well-recognized brands “Wonder Fresh,” “Wonder Guard,” and “Wonder Shine.” With a product philosophy grounded in affordability, accessibility, and herbal innovation, M.K. Incorporation has earned a strong presence across the Indian subcontinent and growing demand in international markets.
Core Business
The company specializes in manufacturing fast-moving consumer goods (FMCG) across various segments including cleaning supplies, personal hygiene, household insecticides, and Ayurvedic/herbal home care products. M.K. Incorporation provides products under its proprietary brands while also supporting private label opportunities for partners in domestic and export markets.
Product and Service Offerings
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Personal Care & Hygiene:
- Hand Sanitizers
- Liquid Hand Wash
- Pocket-friendly Soap Strips
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Cleaning Supplies:
- Floor Cleaners
- Toilet Bowl Cleaners
- Glass Cleaners
- Liquid Detergents
- Dish Wash Liquids and Bars
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Household Supplies:
- Naphthalene Balls
- Insecticide Chalk
- Urinal Screen & Flush Tabs
- Urinal Balls and Sani Cubes
- Rat and Mouse Glue Traps
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Ayurveda & Herbal Products:
- Dish Wash Bars with Aloe Vera, Neem, Tulsi, and Cucumber Fragrance
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Fragrance Products:
- Air Fresheners
- Decorative Air Freshener Flowers
These products are formulated to deliver strong cleaning and hygiene performance with affordability and value for the mass-market consumer.
Specialization and Core USP
M.K. Incorporation’s USP lies in its ability to produce low-cost, high-efficiency household care solutions tailored for India’s climate and usage conditions. The inclusion of natural ingredients like neem, aloe vera, and tulsi in their herbal cleaning lines provides an edge in the Ayurvedic FMCG segment. The company’s innovative product types—such as soap strips and urinal cubes—are designed to meet niche, yet essential hygiene needs across residential, institutional, and commercial settings.
Their vertically integrated approach allows for customized packaging, fragrance infusion, and scalable private label partnerships.
Financials
While M.K. Incorporation's exact revenue data is not publicly available, the breadth of their product offerings and established distribution under three strong brand verticals suggest annual turnover in the multi-crore range. Their presence across general trade and institutional supply chains points to a resilient and high-volume sales structure.
Shipment Data
Trade insights show M.K. Incorporation exporting to regions across Africa, the Middle East, and South Asia. Their most frequently shipped products include naphthalene balls, dish wash bars, and toilet cleaners. The company is reported to have completed over 300 shipments in the last two years, primarily through B2B channels and third-party distribution partnerships.
Target Market
M.K. Incorporation serves a broad and inclusive customer base:
- Retail Customers: Budget-conscious households in need of daily-use cleaning and hygiene products.
- Institutional Clients: Schools, offices, hospitality sectors for bulk cleaning supplies.
- Exporters & Distributors: Partners seeking low-cost, high-volume hygiene products for resale under local branding.
- Pharma and Ayurvedic Stores: For Ayurvedic dish wash bars and sanitizers.
Their pricing and packaging formats make them highly competitive in semi-urban and rural markets, alongside urban FMCG sectors.
Capabilities
- In-house formulation and packaging units
- Mass production capability across liquid, powder, and solid formats
- Private label manufacturing support with MOQ flexibility
- End-to-end logistics coordination for domestic and export markets
Certifications and Compliance Records
Although specific certifications are not listed publicly, the company adheres to:
- Indian BIS (Bureau of Indian Standards) norms for household and hygiene chemicals
- FSSAI standards for any Ayurveda-based soap bar formulations
- Institutional procurement requirements for hygiene and cleaning supplies
Customer Testimonials
Retail and institutional clients appreciate the affordability, effectiveness, and long shelf-life of products from the Wonder Fresh range. Repeat orders from general trade channels indicate high consumer acceptance of product efficacy in the Indian usage context.
Major Achievements
- Developed over 50+ SKUs across household and personal hygiene
- Established three distinct FMCG brands recognized in Tier 2 and Tier 3 Indian markets
- Expanded exports to over 10 countries in Asia and Africa
- Innovated with pocket-friendly product formats like soap strips and fragrance flowers
- Built an integrated supply chain allowing rapid fulfillment and private label agility
M.K. Incorporation continues to build on its legacy of delivering cost-effective, functional, and Ayurvedic-inspired solutions for daily hygiene and cleaning needs, positioning itself as a reliable partner in India's booming FMCG ecosystem.
