Morimatsu Suisan Reito Co., Ltd., headquartered in Imabari, Ehime Prefecture, Japan, is a prominent seafood processing and distribution company specializing in farm-raised and wild-caught Japanese fish. With a legacy rooted in Japan’s rich aquaculture heritage and a strong emphasis on quality, safety, and sustainability, the company serves both domestic and international markets under its premium export brand “RUMI JAPAN.”
Core Business and Product Offering
Morimatsu Suisan Reito’s core operations include the processing, packaging, and export of high-grade Japanese fish fillets, sourced primarily from aquaculture farms in the Seto Inland Sea and surrounding coastal waters. Their product portfolio includes:
- Hamachi (Yellowtail)
- Buri (Japanese Amberjack)
- Tai (Sea Bream)
- Suzuki (Japanese Sea Bass)
- Shima-aji (Striped Jack)
- Atlantic Salmon
Each product is offered in fillet format, suitable for sushi, sashimi, grilling, or ready-to-cook seafood meals. Their processing plant supports HACCP-compliant operations, ensuring food safety and consistency across global supply chains.
Specialization and Unique Strengths
- Focus on Aquaculture Excellence: The company works closely with certified farms in the Ehime region, which is known for producing high-quality Yellowtail and Buri through responsible farming practices.
- Integrated Cold Chain: From harvest to processing to delivery, Morimatsu operates a temperature-controlled distribution system, ensuring maximum freshness and product integrity.
- Custom-Cut Processing: Products can be processed to client specifications (e.g., skin-on, skin-off, pin bone removed, portioned), catering to foodservice and retail customers.
Market Presence and Exports
While primarily servicing the Japanese domestic market, Morimatsu has expanded its reach through the RUMI JAPAN brand:
- Export Destinations: United States, Singapore, Hong Kong, Thailand, and Australia
- Distribution Channels: High-end sushi chains, Japanese restaurants, Asian grocery retailers, and wholesale seafood importers
- Export shipments are documented in public trade data, confirming the company’s presence in regulated international markets, particularly in premium fresh and frozen seafood sectors.
Target Market
The company caters to:
- Sushi and sashimi restaurant chains
- Retailers offering premium Japanese seafood
- Seafood distributors and wholesalers
- Foodservice importers in Asia-Pacific and North America
Morimatsu’s ability to meet sashimi-grade quality standards makes them a key supplier in high-end culinary markets.
Operational Capabilities
- Processing Facility: Located in Imabari, equipped with modern filleting, freezing, and vacuum packaging equipment.
- Production Capacity: Capable of processing thousands of tons of aquaculture-raised fish annually.
- Sustainability Alignment: Works with farms that minimize feed conversion ratios and environmental impact.
Certifications and Compliance
- HACCP-Compliant Facility: Follows Japan’s Ministry of Health, Labour and Welfare food safety standards.
- Sashimi-Grade Processing Protocols: Cold-chain and hygiene management systems support raw consumption markets.
- Export-Approved Plant: Registered for seafood export to multiple international regions under Japanese export regulations.
Customer Testimonials and Industry Feedback
“The consistency and freshness of Morimatsu's Hamachi fillets have made them our top supplier. Their cuts are precise and always sashimi-grade.”
– Executive Chef, Sushi Chain, Singapore
“Their responsiveness to custom portion requests and the overall quality assurance have helped us grow our Japanese seafood category.”
– Product Development Manager, Seafood Importer, California
Industry Engagement and Recognition
- Exhibited at international seafood trade fairs including Seafood Expo Asia and Japan International Seafood Show
- Actively promoted by regional agricultural cooperatives and trade promotion agencies under Japan’s food export strategy
- Recognized as a trusted supplier by regional seafood export directories
With a strong foundation in aquaculture integration, global food safety standards, and precision processing, Morimatsu Suisan Reito Co., Ltd. continues to build its international presence as a reliable source of premium Japanese seafood through its RUMI JAPAN brand.
