Moving Mountains Foods Ltd is a pioneering UK-based food technology company at the forefront of the plant-based food revolution. Headquartered in London, the company is known for creating innovative, sustainable, and health-conscious meat alternatives that replicate the taste, texture, and experience of animal products. With a strong commitment to science-driven R&D and climate-friendly operations, Moving Mountains has established itself as a leader in the alt-protein industry in Europe and beyond.
Brief History
Founded in 2016 by entrepreneur Simeon Van der Molen, Moving Mountains launched with a mission to create real plant-based alternatives to meat that not only taste and feel like animal products but are also better for health and the environment. The company’s name symbolizes its commitment to achieving seemingly impossible goals — such as removing animals from the food chain — through science and innovation.
Core Business
Moving Mountains specializes in the development, manufacturing, and distribution of plant-based meat alternatives. The company serves both B2B and B2C segments, supplying products to retail supermarkets, foodservice operators, and hospitality chains across Europe, while also expanding into international markets.
Product and Service Offerings
The company’s portfolio includes a diverse range of plant-based products across key meat categories:
- Beef Alternatives
- Plant-Based Burger
- Plant-Based Meatballs
- Plant-Based Mince
- Pork Alternatives
- Plant-Based Hot Dog
- Plant-Based Sausages
- Plant-Based Bacon
- Chicken Alternatives
- Plant-Based Chicken Nuggets
- Plant-Based Chicken Fillets
- Plant-Based Chicken Burgers
- Fish Alternatives
- Plant-Based Fish Fillets
- Plant-Based Fish Fingers
- Superfood Range
- Superfood Burgers
- Superfood Sausages
- Superfood Falafel
- Superfood Crispy Dippers
- Superfood Crispy Burgers
All products are 100% plant-based, non-GMO, free from antibiotics, hormones, and cholesterol, and crafted using high-protein, high-fibre ingredients such as pea protein, coconut oil, oyster mushrooms, and beetroot juice.
Specialisation and Core USP
Moving Mountains stands out for its:
- Scientific approach to plant-based product development, using molecular gastronomy and food science to replicate meat textures and flavors
- Eco-conscious manufacturing, with a life cycle that produces significantly lower carbon emissions than traditional meat
- Sustainability-first supply chain, including recyclable packaging and reduced water usage
- Partnerships with leading foodservice chains and retailers such as Greene King, JD Wetherspoon, and Ocado
Financials
Although privately held, Moving Mountains has shown strong financial and operational growth:
- Estimated annual revenue: £8 million – £12 million (as of 2023, based on distributor partnerships and UK market share)
- Raised over £2.5 million in early-stage funding to support R&D and scaling
- Operates in over 15 international markets, including the UK, Ireland, Germany, Spain, Australia, and the UAE
Shipment Data
Based on industry shipment and export data:
- Products are shipped across Europe, Australia, and the Middle East
- Operates under UK HS codes for plant-based food products (2106.90 and 1902.20)
- Growing international exports, especially in markets with high demand for vegan and flexitarian diets
Target Market
- Retail Consumers (vegan, vegetarian, and flexitarian demographics)
- Foodservice Sector (restaurants, pubs, fast food outlets)
- Hospitality and Catering Businesses
- Age focus: 18–45 years, health and environmentally conscious consumers
Capabilities
- In-house R&D and product innovation lab in London
- Manufacturing facilities certified to BRC Global Standards
- High-speed production lines for scalability
- Packaging innovation for extended shelf life and reduced environmental impact
Certifications and Compliance
- BRCGS Certified production (food safety and quality)
- Vegan Society Certified
- Fully compliant with EU and UK food labeling regulations
- Products tested for nutritional quality, allergen control, and shelf stability
Customer Testimonials
Moving Mountains has garnered a loyal base of customers who applaud its taste, mouthfeel, and ethical stance. Feedback across retail platforms like Ocado and Amazon UK consistently rates its products 4.5 stars and above. The plant-based hot dog, in particular, has been highlighted by critics as “game-changing” in multiple food innovation columns.
Major Achievements
- First UK company to launch a bleeding plant-based burger in the foodservice sector
- Featured in major media outlets including BBC, The Guardian, Forbes, and Plant Based News
- Shortlisted for Great British Entrepreneur Awards 2020
- Named one of the Top 10 Vegan Brands to Watch in Europe by Vegan Food & Living Magazine
- Strong social media presence with over 50,000+ followers across platforms
By merging sustainability with cutting-edge food science, Moving Mountains continues to redefine what’s possible in the plant-based protein sector, delivering culinary innovation that supports a better future for the planet and its people.
