Product Offerings
Product Categories:
Seafood
Products:
Farmed Salmon: Whole fish, fillets, steaks, marinated products, smoked salmon, burgers, tartars
Seafood Products: Various value-added seafood items
Product Gallery:
Mowi ASA, headquartered in Bergen, Norway, is the world's largest producer of farm-raised Atlantic salmon and one of the most integrated seafood companies globally. With operations spanning every stage of the aquaculture value chain—from feed production to farming, processing, and branded sales—Mowi plays a pivotal role in shaping the modern seafood industry. The company is publicly listed on the Oslo Stock Exchange and operates in over 25 countries across Europe, the Americas, and Asia.
Core Business and Product Offering
Mowi’s core business revolves around the sustainable production and global distribution of premium Atlantic salmon. The product range includes:
- Whole Salmon (fresh and frozen)
- Trimmed Salmon Fillets (skin-on, skinless, portioned)
- Smoked Salmon and Gravlax
- Salmon Burgers and Tartars
- Marinated and Ready-to-Cook Salmon
- Private Label and Branded Retail Products
Mowi also produces value-added seafood products and develops its own feed through Mowi Feed, ensuring full traceability and nutritional optimization.
Specialization and Competitive Advantages
- Fully Integrated Supply Chain: Mowi controls the entire lifecycle of its salmon—from broodstock to branded packaging—ensuring traceability and biosecurity.
- Global Brand Presence: Through the MOWI brand and various regional brands, the company delivers consistent quality to retail, foodservice, and industrial customers.
- Advanced R&D: Mowi operates cutting-edge research facilities focused on fish health, feed efficiency, and environmental sustainability.
Financial Strength and Global Reach
Mowi is a global leader by financial and production metrics:
- Revenue (2023): €4.92 billion
- Harvest Volume (2023): 475,000 GWT of salmon
- Employees: Over 11,500 globally
- Market Cap: Approximately €9 billion (as of 2024)
- Active presence in Norway, Scotland, Ireland, Canada, Chile, and the Faroe Islands for farming operations
Mowi products are exported to over 70 countries, with strong sales channels in North America, Europe, and Asia.
Target Market
Mowi serves a diversified clientele:
- Retail Chains and Supermarkets (under MOWI and private label)
- Foodservice Distributors and Restaurant Chains
- Online Grocery Platforms
- Industrial Buyers seeking bulk and processed seafood
Their focus on branded consumer products is a strategic shift, driving margins and customer loyalty.
Operational Capabilities
- Farming Licenses across key aquaculture regions
- Processing Plants in 13 countries, including value-added production lines
- Own Feed Mills in Norway and Scotland
- Sustainable Logistics Network for cold-chain shipping across continents
Mowi’s vertically integrated model ensures consistency in supply, quality, and cost efficiency.
Certifications and Sustainability
Mowi leads the industry in sustainability and compliance:
- Global GAP, ASC, BAP certifications across farming and processing sites
- ISO 22000, HACCP, and IFS compliance for food safety
- Named the world’s most sustainable protein producer by the Coller FAIRR Index (2021–2023)
- Annual Sustainability Report detailing GHG emissions, water usage, and animal welfare metrics
In 2023, Mowi reported a 22% reduction in carbon footprint per kg of salmon compared to its 2018 baseline.
Customer and Market Recognition
“Mowi’s supply chain control and consistent quality make them a preferred supplier for our global seafood category.”
– Global Sourcing Director, Multinational Retail Chain
“Their feed-to-fork traceability is unmatched in the aquaculture industry.”
– Sustainability Analyst, European Investment Bank
Achievements and Industry Leadership
- Top 1% in the Seafood Stewardship Index (WWF and World Benchmarking Alliance)
- Multiple innovation awards for branded salmon products and sustainable packaging
- Flagship presence at international food trade shows like Seafood Expo Global, Anuga, and SIAL
Mowi ASA continues to set benchmarks in aquaculture innovation, environmental responsibility, and consumer-facing branding. As the global demand for healthy and sustainable protein rises, Mowi remains at the forefront, delivering high-quality seafood to millions worldwide.