Mr Durian (Guangdong) Industry Co., Ltd., operating under the renowned brand "Mr Durian," is one of China’s leading durian product manufacturers and exporters, specializing in raw, semi-processed, and fully processed durian-based products. With its headquarters in Guangzhou, Guangdong Province, the company leverages Southeast Asian durian imports and advanced Chinese processing technology to serve both domestic and international markets.
Company Overview
Mr Durian has carved out a strong market position in the durian value chain through its specialization in frozen and ready-to-eat durian offerings. The company is known for its vertically integrated model, covering sourcing, processing, OEM/ODM manufacturing, and brand distribution across Asia and expanding international territories. Its products are widely accepted in food service, retail, and bakery sectors.
Core Business
Mr Durian focuses on:
- Importing premium-grade durians from Thailand and Malaysia
- Cold chain and IQF (individually quick frozen) processing for durian pulp and segments
- Developing durian-based snacks, desserts, and convenience foods
- OEM and ODM partnerships with global food brands and retailers
Product and Service Offerings
The product lines offered by Mr Durian are diversified into multiple segments:
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Durian Raw Materials:
- Frozen durian pulp (musang king, monthong)
- Durian puree for food service and industrial use
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Lightly Processed Durian:
- Quick-frozen durian segments
- Roasted durian puree with cheese
- IQF peeled durian for pastry and bakery sectors
-
Deeply Processed Durian Products:
- Durian mooncakes (seasonal)
- Durian mochi and glutinous rice dumplings
- Durian pizza and durian-flavored buns
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Packaged Durian Goods:
- Ready-to-eat frozen durian boxes (Mr Durian Pop series)
- Durian desserts for e-commerce channels
- Small-batch premium packaging for high-end retail
Specialization and Core USP
- Exclusive Focus on Durian: Complete specialization in durian-based products
- Premium Sourcing: Only Grade-A fruit from certified orchards in Thailand and Malaysia
- Cold Chain IQF Processing: Retains natural flavor and nutrition of fresh durian
- OEM/ODM Solutions: Provides full product development, packaging, and labeling for partners
Financial Insights
While no official financial records are publicly available, industry estimates based on sales scale and partnerships indicate:
- Estimated annual revenue: USD 12–18 million (2023)
- Online retail channels contributed over 40% of product sales volume
- Strong seasonal spike during Mid-Autumn and Lunar New Year due to durian mooncake exports
Shipment and Export Performance
Based on market intelligence from Chinese trade data:
- Export markets include: Vietnam, Thailand, Singapore, South Korea, and Hong Kong
- Annual export shipments (2023): Over 1,200 tons of frozen and processed durian
- Export formats are tailored for B2B bulk supply and B2C e-commerce packaging
Target Market
Mr Durian caters to:
- Foodservice distributors and frozen dessert manufacturers
- Supermarkets and retail chains
- Online consumers in Asia via Tmall, JD.com, and cross-border e-commerce platforms
- Regional importers and private-label partners seeking durian-infused product lines
Capabilities
- IQF Durian Processing Plant with HACCP protocols
- Dedicated R&D team for flavor innovation and hybrid durian products
- OEM/ODM Production Lines with flexible packaging capabilities
- Cold Chain Distribution Network for domestic and overseas delivery
Certifications and Compliance
- HACCP Certified Processing Plant
- ISO 22000 for food safety management systems
- China Entry-Exit Inspection and Quarantine Clearance
- Durian imports traceable through Southeast Asia’s GAP-certified farms
Customer Testimonials
“Mr Durian's puree has a consistent, authentic taste that elevates our premium dessert offerings.” – Foodservice Client, Shanghai
“We partnered with Mr Durian for our durian pizza campaign—excellent quality and seamless logistics.” – Bakery Chain Buyer, Hong Kong
Major Achievements
- Pioneered the Mr Durian Pop series, a ready-to-eat frozen durian line with over 500,000 units sold in 2023
- Official durian supplier for several national bakery franchises in China
- Recognized as one of Guangdong’s top durian processors by local trade associations
- Hosted durian-themed tasting events and promotions during the China Fruit Expo
- Developed private-label durian mooncakes for cross-border e-commerce markets
Mr Durian (Guangdong) Industry Co., Ltd. exemplifies the synergy between premium tropical imports and innovative Chinese food processing. Its commitment to durian-focused R&D, rigorous quality standards, and global export ambitions make it a cornerstone supplier in the rapidly growing durian economy.
