Exhibiting at Asia Fruit Logistica 2025

MR. Fruity Co., Ltd. is a Thailand-based exporter and processor of fresh and frozen tropical fruits, specializing in durian and value-added fruit products under its flagship brand, Mr. Fruity. Headquartered in Khlong Luang, Pathum Thani, the company has emerged as one of the leading private-label and OEM suppliers of Thai fruit products to global markets. With a focus on premium quality, traceability, and innovation, MR. Fruity has developed a loyal client base in Asia, North America, and the Middle East.

Company Overview

Founded by Bhurichit Devakula Na Ayudhya, MR. Fruity Co., Ltd. was established to meet the growing demand for Thai tropical fruits in overseas markets. The company operates through a fully integrated business model that spans sourcing, processing, packaging, private labeling, and international logistics.

MR. Fruity offers a unique proposition by combining fresh fruit exports with frozen, ready-to-eat fruit processing, targeting both B2B (retailers, distributors, importers) and B2C (OEM/private-label) segments. The company operates under stringent food safety standards and continuously expands its product line to meet evolving consumer preferences.

Core Product Portfolio

MR. Fruity’s primary product categories include:

Fresh Produce:

• Fresh Monthong Durian – Air-freighted and sea-shipped, known for rich texture and flavor
• Fresh Thai Mangoes (Nam Dok Mai)
• Mangosteen
• Coconut (Young and Husked)
• Longan, Jackfruit, Banana, Rambutan, and Passion Fruit

Frozen Value-Added Products:

• Frozen Durian Pulp – Vacuum-sealed, quick-frozen to preserve texture and flavor
• Durian Sticks – Pre-cut, ready-to-eat snack packs
• Frozen Mango Cubes
• Mixed Tropical Fruit Packs

All frozen products are manufactured using IQF (Individual Quick Freezing) technology and conform to HALAL and GMP standards.

Export Markets and Reach

MR. Fruity exports to more than 15 countries, with major buyers located in:

• China
• Hong Kong
• Malaysia
• Singapore
• South Korea
• Japan
• UAE
• Canada
• United States

According to data from Thai Customs and trade platforms, MR. Fruity’s export volumes have grown by over 20% annually since 2019, with durian comprising nearly 60% of total revenue. The company continues to expand its distribution via online platforms, retail chains, and ethnic Asian grocers abroad.

Production and Infrastructure

• Processing Facility: Located in Pathum Thani, equipped with:
  • IQF freezing lines
  • Cold storage rooms with -40°C blast freezing
  • HACCP-certified packing and preparation rooms
• Capacity: Over 3,000 metric tons of fresh and processed fruit per year
• Packaging Lines: Custom solutions for retail, wholesale, and OEM clients, including zip-lock, vacuum-sealed, and shrink-wrapped formats
• Private Label: OEM services for international retailers and distributors in China, Japan, and the U.S.

Certifications and Food Safety Compliance

MR. Fruity Co., Ltd. complies with international food safety and quality standards, including:

• GMP (Good Manufacturing Practices)
• HACCP
• HALAL
• FDA Thailand
• ThaiSelect certification for processed Thai food exports

Every batch is traceable from source farm to export packaging, with QR-code-enabled documentation for select product lines.

Sustainability and Social Impact

MR. Fruity works with over 150 contract farmers across Thailand, providing:

• Training on organic and low-pesticide farming
• Fair pricing and seasonal contracts
• Access to sustainable packaging materials and post-harvest technology

The company is piloting biodegradable packaging for frozen fruit exports and aims to reduce plastic use by 40% by 2026.

Brand and Consumer Engagement

The brand "Mr. Fruity" is marketed for both traditional retail and digital commerce channels. Notable brand attributes include:

• Vibrant visual identity appealing to Asian and Western consumers
• Emphasis on zero-preservative, clean-label ingredients
• Featured in events such as Thaifex, Gulfood, and Asia Fruit Logistica

MR. Fruity maintains an active presence on Instagram under @mrfruitythailand, showcasing product launches, export shipments, and behind-the-scenes processing.

Customer Testimonials

“MR. Fruity’s durian pulp is a staple item in our freezer section. The consistency of quality and professional packaging has made them our go-to supplier.”
— Category Manager, Premium Grocery Chain, Singapore

“We love their customization capability. Our private label frozen fruit packs are top sellers in Canada thanks to their flexibility and quality.”
— Owner, Import & Distribution Firm, Toronto

Key Achievements

• Exported to 15+ countries with annual growth exceeding 20% YoY since 2019
• One of Thailand’s leading exporters of ready-to-eat frozen durian
• OEM/private-label partnerships with 5+ international retailers
• Recognized by Thai trade authorities for excellence in tropical fruit processing and export
• Exhibitor at Gulfood, Thaifex, SIAL, and other major international trade fairs

MR. Fruity Co., Ltd. continues to elevate the global presence of Thai tropical fruits through innovation, traceability, and consistent product quality, setting a new benchmark in frozen and fresh fruit exports from Southeast Asia.