Product Offerings
Product Categories:
Snack Foods
Products:
Fruit Bars: Jelimey fruit bears, classic fruit bars, tropical fruit bars, nuts fruit bars, pollen fruit bars, propolis fruit bars
Msc Gıda Ürünleri İnşaat Tekstil Sanayi ve Ticaret A.Ş., operating under the brand Mixmey, is a Turkish food manufacturer specializing in natural fruit-based snack products. Headquartered in Istanbul, the company is known for its innovative approach to health and wellness snacking, combining dried fruits, nuts, superfoods, and natural supplements into convenient, nutrient-dense bars and snacks.
Company Overview
With a mission to promote natural and functional nutrition, Mixmey has established itself as one of Turkey's most distinctive fruit bar brands. The company focuses on producing preservative-free, sugar-free, and additive-free products suitable for a global health-conscious audience. Through its vertically integrated model, Mixmey manages product development, production, branding, and international sales with a growing emphasis on exports.
Core Business
Mixmey's operations include:
- Manufacturing natural fruit-based bars and functional snacks
- Exporting Mixmey-branded products to international retail and health food distributors
- OEM and private label production for global food brands and retail chains
- R&D in plant-based functional foods, with a focus on clean-label nutrition
Product and Service Offerings
Mixmey's product portfolio includes a variety of natural snack bars segmented by nutritional benefits and target demographics:
-
Classic Fruit Bars:
- Made from real dried fruits like figs, apricots, dates, and apples
- 100% natural, vegan, and gluten-free
-
Tropical & Nut Bars:
- Contain exotic fruits like pineapple, coconut, banana
- Blended with almonds, hazelnuts, and walnuts for added protein
-
Functional Superfood Bars:
- Enriched with pollen, propolis, and royal jelly
- Immune-boosting formulations designed for wellness-focused consumers
-
Jelimey Fruit Bears:
- Healthy fruit gummies aimed at kids and youth markets
- No artificial colors or sweeteners
-
Private Label Bars:
- Custom formulation and packaging options for global retail and hospitality brands
All products are free from added sugar, preservatives, gluten, and GMOs.
Specialization and Core USP
- Clean-label manufacturing: 100% natural ingredients with no additives
- Functional nutrition: Focus on superfoods like propolis, pollen, and royal jelly
- Child-friendly product lines: Soft fruit bears for healthy snacking
- Flexible OEM/ODM services: Custom recipe and private label solutions for international markets
Financial Insights
While specific financial data is not publicly available, the company is active in:
- Over 25 countries through export and distribution
- Retail presence in Turkish supermarkets, organic stores, and e-commerce platforms
- Annual production capacity estimated to be above 2 million bars (internal estimate based on typical small to medium batch production)
Mixmey continues to invest in machinery and automation to scale up production to meet rising international demand.
Shipment and Export Performance
- Primary export destinations: Germany, Netherlands, UAE, Saudi Arabia, Russia
- Key export formats: Shelf-ready bar boxes and retail-ready multipacks
- Annual export shipment estimate: Over 150 metric tons of fruit bars
- Products comply with EU food safety standards and local import regulations
Target Market
Mixmey targets:
- Health-conscious consumers looking for natural and on-the-go nutrition
- Parents and children, through soft and chewable Jelimey fruit bears
- Vegan and gluten-free consumers in Europe and the Middle East
- Retailers and distributors of natural and organic products
Capabilities
- Modern production facility in Istanbul with semi-automated fruit bar lines
- In-house R&D lab for functional and clean-label food formulation
- Cold press and dehydration technologies to preserve nutrients
- Private label packaging options for various retail channel requirements
Certifications and Compliance
- ISO 22000 Food Safety Management System
- HALAL Certification
- GMP-Compliant
- Vegan and Gluten-Free Certification (as stated on packaging)
- Products conform to EU labeling and health claims standards
Customer Testimonials
“Mixmey bars are a perfect combination of health and taste. Our customers prefer them over mainstream energy bars.” – Organic Retailer, Netherlands
“Their OEM team helped us build a sugar-free kids snack range for the Middle East market with full compliance support.” – Private Label Partner, UAE
Major Achievements
- Exported to 25+ countries across Europe, the Middle East, and Asia
- Launched the Jelimey line, one of Turkey’s first preservative-free fruit bears
- Recognized at Natural & Organic Products Europe trade fair for innovation in clean-label snacking
- Successfully onboarded with major European organic product distributors
- Developed customized fruit bar solutions for fitness chains and wellness retailers
Msc Gıda Ürünleri İnşaat Tekstil Sanayi ve Ticaret A.Ş. continues to lead in the functional snack space through its Mixmey brand. With a steadfast commitment to natural ingredients, export readiness, and innovation in healthy snacking, the company is well-positioned to grow as a global supplier of next-generation fruit-based nutrition.