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Exhibiting at IFEX Philippines 2025

World Trade Center Metro Manila
22 May - 24 May, 2025

Product Offerings

Products:

Halal Meats: Beef Cubes, Beef Shank, Beef Shortplate (Samgyup), Beef Soup Bones, Beef Sukiyaki Cut, Chicken Breast Fillet, Chicken Kagikit, Chicken Longanisa

Ready-to-eat/Processed: Chicken Longanisa, Beef Kebab, Beef Longanisa, Beef Siomai, Beef Tapa, Chicken Siomai, Chicken Tocino, Chicken Drumstick, Frozen Empanada, Frozen Pompano, Cocktail Samosa, Basmati Rice

Ready-to-cook Sides & Spreads: Chili Garlic Oil, Papaya Atchara

Mubaarak Fresh Food, headquartered in Caloocan City, Philippines, is a distinguished halal food supplier and delivery service provider catering to the growing demand for halal-certified meats and ready-to-eat meals in the Philippines. With a clear mission to make halal food more accessible and affordable, the company has established a strong foothold in the food service market through both direct consumer sales and strategic distribution networks.

Core Business and Offerings

Mubaarak Fresh Food specializes in the procurement, processing, packaging, and delivery of high-quality halal meats and value-added food products. The company’s comprehensive product lineup includes:

  • Halal Meats: Beef Cubes, Beef Shank, Beef Shortplate (Samgyup), Beef Soup Bones, Beef Sukiyaki Cut, Chicken Breast Fillet, Chicken Kagikit
  • Processed Meats: Chicken Longanisa, Beef Longanisa, Beef Kebab, Chicken Siomai, Beef Siomai, Chicken Tocino, Beef Tapa, Chicken Drumstick
  • Frozen Foods: Frozen Empanada, Frozen Pompano, Cocktail Samosa
  • Sides and Spreads: Chili Garlic Oil, Papaya Atchara
  • Staples: Basmati Rice

These products are developed and packaged to cater to both retail consumers and foodservice operations, including restaurants and catering businesses.

Specialization and Unique Selling Proposition

The company’s key differentiator lies in its strict adherence to halal certification standards, ensuring all offerings meet the dietary requirements of its Muslim clientele. Mubaarak also addresses a significant market gap in the Philippines, where halal options are limited despite a large and growing Muslim population, particularly in Mindanao.

Its operations are vertically integrated—from sourcing to delivery—which enables them to maintain control over quality and pricing. Mubaarak also contributes to community outreach through food drives and donation campaigns, reinforcing its brand as a socially responsible business.

Financial and Shipment Insights

While precise financial data remains undisclosed, Mubaarak Fresh Food has shown considerable growth indicators through social media engagement and expanding service areas. The company's online storefront and social media platforms showcase a consistent stream of consumer transactions and product updates.

The company serves customers across various regions in the Philippines and is gradually extending its logistical capabilities to support B2B partnerships. Though international shipment data is currently unavailable, Mubaarak is well-positioned to scale into export markets in the future, especially within the ASEAN halal food corridor.

Target Market

Mubaarak primarily targets:

  • Muslim communities in urban and peri-urban areas across the Philippines
  • Foodservice establishments requiring halal-certified inputs
  • Health-conscious consumers seeking cleaner, minimally processed meat options

Capabilities

  • In-house food processing and packaging
  • Online order management through their website and Kyte platform
  • Regional delivery across Luzon and parts of Mindanao
  • Digital marketing via Facebook and other social media channels

Certifications and Compliance

Mubaarak Fresh Food aligns its operations with halal food safety standards. Although specific certificates were not listed online, their branding and public communication reflect strong alignment with halal principles, a key concern for their primary market.

Customer Testimonials

While direct testimonial quotes are limited, customer interaction on their Facebook pages—such as frequent repeat orders, positive comments on food quality, and engagement with donation campaigns—reflect strong customer satisfaction and community trust.

Major Achievements

  • Establishment of a reliable halal food brand in Luzon and Mindanao
  • Expansion into ready-to-eat and frozen food product lines
  • Successful integration of online sales via kyte.site storefront
  • Growing community outreach programs and brand engagement initiatives

Mubaarak Fresh Food stands as a forward-thinking enterprise that successfully merges religious dietary compliance with modern food delivery logistics, making it a strong player in the evolving halal food ecosystem in Southeast Asia.