Multi Choice (M) Sdn Bhd (MCM), headquartered in Perai, Penang, Malaysia, is a leading manufacturer of environmentally sustainable molded fiber packaging solutions. With a strong emphasis on innovation, quality, and eco-friendliness, MCM serves a broad spectrum of industries including food and beverage, agriculture, electronics, healthcare, and consumer goods. The company is recognized for turning recycled paper into high-performance packaging that replaces plastic and foam, supporting global sustainability initiatives.
Core Business
MCM specializes in designing, producing, and distributing molded pulp packaging products made from 100% recycled paper. The company operates under a closed-loop, waste-minimizing process and offers both stock and custom-designed products. MCM’s offerings support major sectors looking for biodegradable, recyclable, and compostable packaging alternatives.
Product and Service Offerings
MCM’s product portfolio includes:
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Egg Trays
- 10 Cavity Paper Pulp Eggs Carton
- 12 Cells Paper Pulp Egg Carton Box
- 30 Cavity Paper Pulp Packaging Molded Egg Tray
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Fruit Trays
- Recycled Paper Fruit Holder Tray
- Recycled Paper Fruit Tray Holder
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Cup Carriers
- Coffee Drinks 4 Cups Paper Carrier Tray Holder
- Paper Pulp Disposable Recyclable Coffee 4 Cups Carrier Tray
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Industrial Packaging
- Customized protective molded pulp packaging for electronics and hardware
- Shockproof appliance packaging and inserts
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Medical Care Utensils
- Disposable Medical Trays and Utility Containers
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Tableware
- Eco-Friendly Disposable Plates and Bowls
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Bottle Packs
- Recycled Paper Bottle Holders for beverage and glass industries
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Planting Pots
- Biodegradable plant pots for horticulture and nurseries
Each product is engineered to combine durability, recyclability, and cost-effectiveness, catering to clients prioritizing sustainable packaging without compromising performance.
Specialisation and Core USP
MCM’s key differentiator is its closed-loop recycling process and full-service packaging solution capability, from concept to final product. Unique selling points include:
- 100% recycled and biodegradable raw materials
- In-house mold and tooling design, allowing for rapid product development
- Customized solutions for diverse industries—from food and agri to medical and electronics
- Superior shock absorption and stacking performance for transit and retail packaging
- High moisture resistance using food-safe coatings (optional)
Their flexibility in production and strong R&D team enable MCM to meet specific requirements of global clients looking for green packaging innovations.
Financial Strength and Global Reach
While private, MCM is a well-established mid-sized enterprise with expanding market presence:
- Serves both domestic Malaysian clients and international markets
- Export operations span Southeast Asia, Middle East, Australia, and Europe
- Estimated production capacity exceeds 100 million units annually
- Facility equipped with fully automated production lines and energy-efficient drying systems
MCM is also actively engaged in regional supply chain sustainability programs, aligning its operations with global carbon reduction goals.
Shipment and Trade Data
Based on industry sources and export records:
- MCM has completed over 1,000 international shipments between 2018 and 2023
- Export destinations include Singapore, Thailand, UAE, Australia, and Germany
- High-volume shipments for egg trays and cup carriers exceed 50,000 units per container
- Products packed and palletized with recyclable wrapping for eco-compliant logistics
- Shipping partnerships ensure on-time delivery with customs and documentation support
Target Market
MCM’s molded pulp packaging is targeted towards:
- Food & Beverage Brands (QSR, cafes, grocery chains)
- Agriculture & Poultry Farms (egg producers, fruit exporters)
- Consumer Goods Companies (electronics, personal care, retail)
- Healthcare & Medical Suppliers
- Sustainability-focused OEMs and packaging distributors
The products are especially suited for brands seeking alternatives to single-use plastic and polystyrene packaging.
Capabilities
- Tooling and product design with 3D CAD/CAM systems
- In-house prototyping and product sampling
- Fully automated molded pulp production lines
- On-site quality control and laboratory testing
- Logistics support and export documentation
MCM also offers private labeling and OEM services for large volume clients and international packaging resellers.
Certifications and Compliance
MCM operates with strict adherence to international quality and environmental standards:
- ISO 9001 certified for quality management
- ISO 14001 for environmental management
- FDA and EU Food Contact Compliance for packaging in direct food contact
- Compliant with RoHS and REACH regulations
- Actively participates in Extended Producer Responsibility (EPR) initiatives
Products are fully recyclable and compostable under industrial and home composting conditions.
Customer Testimonials
A large QSR chain in Malaysia noted:
“MCM’s molded pulp cup holders and trays have helped us eliminate plastic while maintaining high operational performance.”
A poultry exporter from the UAE shared:
“Their egg trays meet both strength and hygiene standards. They’ve been reliable with every shipment and easy to work with.”
Major Achievements
- Produced and supplied over 500 million eco-packaging units since inception
- Featured at Pack Print International Thailand and MIHAS Malaysia
- Selected as a sustainable packaging partner by regional supermarket chains and logistics companies
- Contributed to the replacement of 1,200 tons of plastic packaging in 2022 alone
- Developed custom molded tray solutions for electronics and medical devices, expanding industrial applications
Multi Choice (M) Sdn Bhd continues to innovate in sustainable packaging, empowering businesses to meet environmental goals without sacrificing product protection, presentation, or performance.
