Namchow (Thailand) Ltd., headquartered in Bangkok, Thailand, is a leading manufacturer of high-quality food products serving both domestic and international markets. A subsidiary of Namchow Group (Taiwan), the company was established in 1990 and has grown into a major food processing player in Southeast Asia. With a strong portfolio that includes rice crackers, instant noodles, ready-to-eat meals, and frozen dough, Namchow (Thailand) is recognized for its emphasis on product innovation, food safety, and sustainability.
Company Overview
Namchow (Thailand) Ltd. operates under the Namchow Group umbrella, bringing over 60 years of Taiwanese food manufacturing experience to the Thai market. The company is strategically positioned to cater to Asian and international consumers with products tailored to regional tastes and nutritional trends. Namchow maintains a vertically integrated model, handling R&D, production, packaging, and global distribution from its state-of-the-art facilities.
Core Business and Product Lines
Namchow (Thailand) produces and distributes a wide array of consumer food products under several well-known brands:
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Rice Crackers and Snacks:
- Shinmai, Bin Bin, Usuyaki, Baby Happy Bites
- Wide flavor variety tailored for children, families, and health-conscious adults.
- Exported to over 20 countries including China, Japan, Malaysia, and the United States.
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Instant Noodles:
- Little Cook, Mee Jang
- Ready-in-minutes noodle cups with regional Thai flavors.
- Offers shrimp tom yum, green curry, and other local flavor profiles.
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Cooked Rice and Porridge Products:
- Super Bites
- Ready-to-eat rice bowls and congee with long shelf life and no preservatives.
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Bakery and Frozen Dough:
- Rusk products and frozen dough for commercial bakeries.
- Used widely in food service, catering, and bakery franchises.
Unique Selling Propositions
- Large-Scale Production: Annual production capacity exceeds 36,000 metric tons.
- Sustainability Initiatives:
- 3.43 MW solar power system installed on production facilities.
- Energy-saving and carbon reduction measures in line with ESG goals.
- Product Safety and Certifications:
- ISO 22000, HACCP, BRC, Halal, GMP-certified manufacturing facilities.
- All products undergo rigorous quality control and traceability.
Financial Performance and Market Insights
- Revenue (2020): THB 3.05 billion (~USD 90 million)
- Employees: Over 1,600 employees in Thailand.
- Market Share:
- ~12% of Thailand's packaged rice cracker market.
- ~30% of Thailand’s cup noodle market.
- Retail Channels:
- Presence in over 10,000 retail points across Thailand.
- Online sales via Shopee, Lazada, and direct e-commerce site.
Shipment and Export Records
Based on available export records and company disclosures:
- Exports to: China, Taiwan, USA, Japan, Singapore, Australia, and Europe.
- Top Export Products: Bin Bin rice crackers, Baby Happy Bites, Little Cook instant noodles.
- Annual Export Volume: Estimated over 8,000 metric tons of food products.
(Data from Trademo, Thai Customs, and Namchow group statements)
Target Market
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Consumer Segments:
- Families and children (snacks and crackers).
- Millennials and urban workers (ready meals, instant noodles).
- International Asian food consumers and expatriate markets.
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Retail & B2B Channels:
- Hypermarkets, supermarkets, convenience stores.
- Distributors, foodservice providers, school lunch programs.
Capabilities
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R&D Center:
- Develops customized products based on client and market feedback.
- Focus on health trends like gluten-free, low-sugar, and plant-based products.
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Private Label Production:
- Provides OEM and ODM services for regional distributors and retail brands.
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Logistics & Supply Chain:
- Integrated warehousing and export logistics compliant with global food regulations.
Certifications and Compliance
- ISO 22000 / BRC / HACCP / GMP Certified
- Halal Certified
- Thai FDA Approved
- Sustainable Manufacturing Compliant – aligned with SDG goals on clean energy and responsible production.
Customer Testimonials
Namchow products receive consistently high ratings across multiple platforms:
- “Bin Bin crackers are a favorite snack in our household—light, tasty, and not too salty.” – Consumer on Shopee Thailand
- “Little Cook noodles are perfect for on-the-go meals. The flavors are authentic and spicy.” – Retail distributor in Malaysia
- “Reliable supplier for large-volume school snack programs—safe and child-friendly.” – Procurement officer, Thai government school system
Achievements and Recognition
- Thailand Trusted Quality Exporter Award – 2022
- Top 10 ASEAN Rice Cracker Exporter by Volume – 2021 & 2023
- Certified Carbon Reduction Label by Thai Ministry of Industry
- Participation in THAIFEX, SIAL, and Anuga Global Food Exhibitions
Namchow (Thailand) Ltd. continues to elevate the standard for processed food manufacturing in Asia, balancing consumer satisfaction, production innovation, and corporate responsibility. With strong market positioning, diversified product offerings, and sustainable practices, the company remains a key player in the food sector of Thailand and beyond.
