Exhibiting at Thaifex - Anuga Asia 2025

Narah Industry Co., Ltd. is a Thailand-based OEM manufacturer specializing in herbal supplements and functional health foods. Established in Mae Rim, Chiang Mai, the company has positioned itself at the forefront of natural wellness innovation by blending traditional Thai herbal knowledge with modern scientific production standards. Narah Industry is widely recognized under its flagship brand, NARAH, which promotes holistic well-being through high-quality plant-based products.

Core Business and Offerings

Narah Industry’s core business is the development, manufacture, and distribution of herbal and dietary supplements. As an OEM (Original Equipment Manufacturer), the company offers turnkey product development solutions from formulation to packaging for domestic and international clients. The company's own brand, NARAH, features a wide range of natural health products targeting wellness categories such as detoxification, sleep aid, metabolic health, and beauty.

Key product segments include:

• Superfoods: Juice powders such as 4GREENS, RED BEET, CARROT, and ALFALFA for detox and nutrient enhancement.
• Collagen Series: Narah Premium Collagen and Collagen Plus Herbal Extract for skin and joint health.
• Herbal Teas: The TEA SERIES line, including Sugar Control (101), iZLEEP (102), D-TOX (103), and Cholesterol management (104).
• Other Products: Herbal capsules, herbal coffee, and Vitamin C mixed berry formulations.

Specialization and Unique Value Proposition

Narah Industry’s unique selling proposition lies in its commitment to integrating Thai traditional herbal remedies with global food safety and production standards. Its expertise in cold-pressed juice powder extraction and patented herbal blends distinguishes the brand in the competitive health food segment.

The company also differentiates itself through:

• All-natural formulations without preservatives or synthetic additives.
• In-house R&D and custom formulation services for private labels.
• A focus on bioavailability and fast absorption in supplement formats.

Financial Strength and Market Presence

Though specific financial data is not publicly available, Narah Industry’s presence in national exhibitions, consistent brand visibility, and product placement across various distribution channels suggest a strong and growing revenue stream. Its position as an OEM partner also secures recurring revenue through third-party product manufacturing.

The company’s official website and e-commerce presence, along with retail availability through health-focused shops and online marketplaces, reflect multi-channel sales strategy implementation.

Export and Shipment Records

While detailed shipment records through databases like ImportYeti or Volza are limited, Narah Industry has expressed export ambitions and has tailored its packaging and certifications to meet international regulatory requirements. Products are designed to cater to Southeast Asian, Middle Eastern, and health-conscious Western markets, especially where clean-label herbal products are in demand.

Target Market

Narah targets health-aware individuals across age demographics, herbal remedy users, fitness communities, and lifestyle wellness advocates. Through its OEM business, it also engages corporate clients and brand owners seeking high-quality Thai herbal formulations.

The company’s B2B segment includes partnerships with wellness spas, herbal medicine distributors, health food retail chains, and online influencers who promote clean and organic lifestyles.

Capabilities and Infrastructure

Narah operates a modern facility in Mae Rim, equipped with advanced machinery for juice powder production, capsule filling, tea bag packaging, and collagen hydrolysis. The company maintains strict hygiene and process controls to meet local and international safety standards.

Its OEM division includes:

• Custom formulation development
• Branding and packaging design
• Small to medium batch production
• Quality assurance and stability testing

Certifications and Compliance

Though specifics are not published online, Narah Industry likely complies with the Thai FDA’s requirements for health supplements. The company also engages in ethical sourcing of herbs and operates under principles of sustainability and product traceability.

Participation in regional health expos and its product line’s acceptance in Thai herbal circles indicate compliance with GMP (Good Manufacturing Practices) and related food safety certifications.

Customer Testimonials and Media Recognition

Founder Theerapong Thianphatthanaphon has been featured in Thai media including programs such as “เจาะใจ คอลัมนิสต์ EP.28,” which delves into the brand’s mission and innovation in herbal health. The interview highlighted the founder’s inspiration and the scientific rigor behind Narah’s product formulations.

Though formal customer testimonials are not indexed publicly, consistent user engagement on social media channels like Facebook and YouTube point to strong customer satisfaction and growing brand loyalty.

Major Achievements

• Successfully developed a proprietary range of functional juice powders used by consumers and health practitioners alike.
• Established a dual-track business model combining OEM services and branded product lines.
• Built a loyal consumer base through community engagement, storytelling, and health education.
• Gained recognition in health-focused media channels and product showcases.

Narah Industry Co., Ltd. embodies the spirit of Thai innovation in the health supplement sector. By combining botanical tradition with manufacturing precision, it is creating scalable wellness solutions for both domestic and global markets.