National Biscuits and Confectionery Co. Ltd. (NBCC)
National Biscuits and Confectionery Co. Ltd. (NBCC) is a leading manufacturer of biscuits, wafers, snacks, and confectionery products in Saudi Arabia. With a commitment to quality and innovation, NBCC has established itself as a major player in the Middle Eastern food and snack industry, catering to both domestic and international markets.
Core Business & Specialization
NBCC specializes in the production and distribution of high-quality biscuits, wafers, maamoul, and snack foods. The company integrates state-of-the-art manufacturing processes with rigorous quality standards, ensuring that every product meets consumer expectations for taste, texture, and freshness.
Product Portfolio
NBCC offers a wide range of snack and confectionery products, categorized as:
1. Biscuits
- Tea Biscuits – Classic, crisp biscuits perfect for tea and coffee pairing.
- Sandwich Biscuits – Cream-filled biscuits available in multiple flavors.
- Digestive Biscuits – High-fiber, whole wheat biscuits for health-conscious consumers.
2. Wafers
- Chocolate Wafers – Crisp wafer layers coated in rich chocolate.
- Hazelnut Wafers – A fusion of wafer crispiness and hazelnut cream.
- Rolled Wafers – Cylindrical wafers filled with cream and chocolate.
3. Maamoul
- Date-Filled Maamoul – Traditional Middle Eastern shortbread pastry stuffed with premium dates.
- Whole Wheat Maamoul – A healthier version of the classic maamoul, made with whole wheat flour.
4. Snacks
- Potato Chips – Light, crispy, and available in various flavors.
- Corn Snacks – Crunchy, flavorful snacks made from corn.
- Popcorn – Flavored popcorn varieties for casual snacking.
Market Reach & Export Strength
NBCC has a strong presence in Saudi Arabia and the Middle East, with its products exported to over 15 countries worldwide.
- Key export markets:
- United Arab Emirates
- Kuwait
- Qatar
- Bahrain
- Egypt
- Jordan
- North African markets
- Distribution channels: Retail supermarkets, hypermarkets, convenience stores, and foodservice providers.
- Annual production capacity: Over 30,000 metric tons of biscuits and confectionery products.
- Market share growth: Recorded a 12% increase in international sales in the last fiscal year.
Competitive Edge & Unique Selling Proposition (USP)
- Diverse Product Portfolio – Offering a wide range of biscuits, wafers, and snacks to suit various consumer preferences.
- Advanced Manufacturing Technology – Utilizing automated production lines to ensure consistency and efficiency.
- High-Quality Ingredients – Sourcing the finest raw materials to maintain superior taste and texture.
- Strong Retail & Distribution Network – Presence in major supermarkets and convenience stores across the Middle East.
- Export-Ready Production – Compliance with global food safety standards, making products suitable for international markets.
Certifications & Compliance
NBCC maintains strict adherence to international food safety standards, holding the following certifications:
- ISO 22000:2018 – International Food Safety Management Standard.
- HACCP Certified – Hazard Analysis & Critical Control Points compliance.
- Saudi Food and Drug Authority (SFDA) Approved – Compliance with Saudi Arabia’s food regulations.
- Halal Certification – Ensuring all products meet Islamic dietary requirements.
Customer Testimonials
NBCC has garnered strong brand loyalty and consumer trust, reflected in customer feedback:
- "The best tea biscuits in the region – crispy, fresh, and perfect for daily tea time!" – Retail Customer, UAE
- "NBCC’s wafers and maamoul are a top-seller in our supermarkets due to their high quality and affordability." – Distributor, Saudi Arabia
- "Their export packaging is excellent, ensuring freshness and a long shelf life." – International Buyer, Egypt
Industry Recognition & Achievements
- Best Biscuits & Confectionery Brand – 2023 (Middle East Food Industry Awards)
- Top Exporter of Snack Foods – 2022 (Saudi Chamber of Commerce)
- Quality Excellence in Biscuit Manufacturing – 2021 (Gulf Food & Beverage Expo)
Conclusion
National Biscuits and Confectionery Co. Ltd. (NBCC) continues to be a leader in the Saudi and Middle Eastern confectionery industry, offering high-quality biscuits, wafers, and snacks to a growing global market. With cutting-edge manufacturing, strong retail partnerships, and an expanding export footprint, NBCC remains a trusted brand for consumers and distributors alike.
For distributors, retailers, and international buyers seeking top-tier biscuits, wafers, and confectionery products, NBCC is the preferred choice.
