Exhibiting at Gulfood 2025

National Foods Limited

National Foods Limited is a leading multinational food company headquartered in Karachi, Pakistan. Founded in 1970, the company has grown into one of the largest FMCG brands in South Asia, specializing in spices, recipe mixes, condiments, and convenience foods. National Foods is committed to innovation, quality, and food safety, making it a household name in over 40 countries worldwide.

Core Business & Specialization

National Foods Limited specializes in the manufacturing, processing, and distribution of spices, ready-to-cook recipe mixes, condiments, sauces, pickles, and desserts. The company has positioned itself as a leader in convenience foods, offering time-saving and flavorful solutions for home-cooked meals.

Product Portfolio

National Foods Limited offers an extensive range of food products, categorized as:

1. Recipe Mixes

• Biryani Mix
• Karahi Mix
• Nihari Mix
• Qorma Mix
• Chicken Tikka Mix

2. Ingredients

• Red Chili Powder
• Turmeric Powder
• Coriander Powder
• Cumin Powder
• Black Pepper Powder

3. Salt

• Iodized Salt
• Himalayan Pink Salt

4. Ketchups & Sauces

• Tomato Ketchup
• Chili Garlic Sauce
• Barbecue Sauce
• Soy Sauce

5. Pickles

• Mango Pickle
• Mixed Vegetable Pickle
• Lemon Pickle

6. Mayonnaise & Spreads

• Classic Mayonnaise
• Garlic Mayonnaise
• Burger Sauce
• Tartar Sauce

7. Desserts

• Custard Powder (Vanilla, Strawberry, Mango)
• Jelly Crystals
• Vermicelli
• Falooda Mix

8. Chutneys, Sauces & Pastes

• Tamarind Chutney
• Green Chili Sauce
• Ginger Garlic Paste
• Mango Chutney

9. Seasonings & Blends

• Chat Masala
• Garam Masala
• Chaat Masala
• BBQ Seasoning

Market Reach & Export Strength

National Foods Limited has a strong presence in Pakistan and international markets, serving millions of customers globally.

• Annual production capacity: Over 200,000 metric tons of food products.
• Distribution channels:
  • Supermarkets & Hypermarkets – Carrefour, Lulu Hypermarket, Metro Cash & Carry.
  • Wholesale & B2B Supply – Foodservice businesses, restaurants, and catering companies.
  • E-commerce Expansion – Available on Amazon, Daraz, and leading online grocery platforms.
• Key export markets:
  • United States
  • United Kingdom
  • United Arab Emirates
  • Saudi Arabia
  • Canada
  • Australia
  • Germany
  • South Africa

Competitive Edge & Unique Selling Proposition (USP)

1. Leading Spice & Recipe Mix Brand – Market leader in Pakistan and the Middle East.
2. Authentic & Traditional Flavors – Focus on Pakistani, Middle Eastern, and South Asian cuisines.
3. Strong Brand Presence – 50+ years of trust and customer loyalty.
4. Cutting-Edge Manufacturing Facilities – Fully automated plants ensuring hygiene and quality.
5. Sustainable & Ethical Sourcing – Environmentally responsible food production.

Certifications & Compliance

National Foods Limited maintains strict international food safety standards, holding the following certifications:

• ISO 22000:2018 – International Food Safety Management Certification.
• HACCP Certified – Ensuring hygiene and food safety controls.
• Halal Certification – 100% halal-compliant products.
• FDA Approved – Meeting U.S. food safety regulations.
• BRC Global Standards Certification – Compliance with global food safety standards.

Customer Testimonials

National Foods Limited has earned the trust of millions of consumers worldwide:

• "The best biryani mix! Authentic taste with minimal effort – our family loves it!" – Customer, UAE
• "National Foods is our top-selling brand for recipe mixes and spices!" – Distributor, United Kingdom
• "Their Himalayan pink salt and spices are essential in our restaurant – consistent and premium quality." – Chef, Canada

Industry Recognition & Achievements

• Best FMCG Brand – 2023 (Pakistan Business Awards)
• Top Exporter of Spices & Recipe Mixes – 2022 (Trade Development Authority of Pakistan)
• Excellence in Food Innovation – 2021 (Global Food & Beverage Excellence Awards)

Conclusion

National Foods Limited continues to lead the food industry in spices, condiments, and convenience foods, providing high-quality and flavorful meal solutions to consumers across the world. With its expanding global footprint, strong brand identity, and commitment to food safety, the company remains the preferred choice for home cooks, chefs, and food businesses.

For retailers, distributors, and foodservice providers looking for authentic, high-quality spices, seasonings, and ready-to-cook solutions, National Foods Limited is the trusted partner.