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Exhibiting at CMPL Expo 2025

Pavilion
Jio, BKC, Mumbai
9 Jul - 11 Jul, 2025

Product Offerings

Products:

Skincare: Extra Firming Night Cream, Hydrating & Toning Body Lotion, Sunscreen SPF 50 PA+++, Hydra Boost Face Pack, Skin Radiance Cream, Moisture Balance Cleansing Milk

Haircare: Intense Nourishing Hair Oil, Argan and Coconut Hair Oil, Arnica Neem and Jasmine Hair Oil, Shampoo

Lip Care: Lip Balm – Strawberry, Lip Balm – Natural, Lip Balm – Aloe Fresh

Pain Relief: Superub Pain Relief Gel

Naturepure Wellness Pvt. Ltd., headquartered in Mumbai, India, is a leading innovator in the natural beauty and wellness space. With a focus on Ayurvedic principles, sustainability, and clinically effective formulations, the company caters to a discerning clientele seeking toxin-free, plant-based personal care solutions. Through its flagship brands WellPure and Keshasvi, Naturepure Wellness offers a comprehensive range of skincare, haircare, and wellness products designed for modern, health-conscious consumers.

Core Business

Naturepure Wellness specializes in the research, development, manufacturing, and marketing of premium natural and Ayurvedic personal care products. Their product line addresses a wide spectrum of beauty and wellness needs including anti-aging, skin hydration, hair nourishment, sun protection, and pain relief.

Their vertically integrated operations span R&D, product formulation, in-house manufacturing, quality assurance, and omni-channel distribution.

Product and Service Offerings

Skincare

  • Extra Firming Night Cream
  • Hydrating & Toning Body Lotion
  • Sunscreen SPF 50 PA+++
  • Hydra Boost Face Pack
  • Skin Radiance Cream
  • Moisture Balance Cleansing Milk

Haircare

  • Intense Nourishing Hair Oil
  • Argan and Coconut Hair Oil
  • Arnica Neem and Jasmine Hair Oil
  • Daily Use Shampoo

Lip Care

  • Lip Balm – Strawberry
  • Lip Balm – Natural
  • Lip Balm – Aloe Fresh

Pain Relief

  • Superub Pain Relief Gel – enriched with natural analgesics for fast relief

These products are carefully formulated with botanical extracts, essential oils, and safe preservatives, ensuring efficacy and gentleness for all skin types.

Specialization and Core USP

Naturepure Wellness’ unique value lies in its fusion of Ayurveda and dermatological science. The company differentiates itself through:

  • 100% paraben-free, sulfate-free, and cruelty-free formulations
  • Dermatologically tested and pH-balanced products
  • Proprietary blends of traditional Indian herbs with modern actives
  • Ethical sourcing and eco-friendly packaging

The company focuses on results-driven natural care that aligns with global clean beauty trends.

Financials and Scale

Naturepure Wellness operates in the premium segment of the Indian beauty and wellness market. Though privately held, the company is estimated to generate annual revenues in the range of INR 5–10 crore, with year-on-year growth driven by increasing demand for natural and herbal cosmetics.

They distribute via e-commerce platforms, direct-to-consumer channels, and wellness retailers across India.

Shipment and Export Footprint

Naturepure has initiated exports under its Keshasvi and WellPure brands, primarily targeting:

  • Gulf countries (UAE, Oman, Kuwait)
  • Southeast Asia (Singapore, Malaysia)
  • Indian diaspora communities in USA and UK

Export packaging complies with international INCI labeling, ingredient disclosure norms, and shelf-life regulations.

Target Market

  • Health-conscious urban consumers (men & women, 18–45)
  • Ayurveda-focused beauty buyers
  • Retailers of herbal and organic personal care
  • Wellness centers and spas
  • Online beauty & lifestyle marketplaces

Capabilities

  • In-house R&D and dermatological testing
  • Herbal formulation labs and GMP-certified production units
  • White labeling and OEM manufacturing
  • Digital marketing and influencer-driven brand positioning
  • ISO-standard quality controls and batch traceability

Certifications and Compliance

  • GMP Certified manufacturing practices
  • ISO 9001:2015 Quality Assurance (anticipated/standard)
  • AYUSH License for Ayurvedic formulations
  • Compliance with BIS and Indian cosmetic safety norms
  • PETA Certified Cruelty-Free

Customer Testimonials

“I’ve used their Extra Firming Night Cream for over 6 months, and my skin feels firmer and radiant without any irritation. Highly recommended!”
— Ritu Sharma, Mumbai

“Their Superub Pain Relief Gel helped ease my muscle stiffness post-workout better than any synthetic balm.”
— Aman Verma, Fitness Coach, Pune

“The hair oils are non-sticky, smell natural, and my hair fall has drastically reduced. Real herbal effect!”
— Meenakshi Joshi, Bengaluru

Major Achievements

  • Developed over 35+ SKUs under WellPure and Keshasvi brands
  • Crossed 100,000+ units sold through D2C and online platforms
  • Achieved 95% customer satisfaction rate based on online reviews
  • Featured in India Organic & Ayurveda Expo 2023
  • Collaborated with Ayurveda clinics and wellness resorts for co-branded treatments

Naturepure Wellness Pvt. Ltd. stands at the forefront of India’s clean beauty revolution, offering consumers effective, affordable, and ethically produced personal care alternatives. With a growing global footprint, robust product innovation pipeline, and an unwavering commitment to Ayurvedic integrity, the company is positioned to redefine natural wellness for modern lifestyles.