NEO CORPORATE PUBLIC COMPANY LIMITED, headquartered in Bangkok, Thailand, is a leading manufacturer and distributor of high-quality consumer products across baby care, personal hygiene, beauty, household, and pet care categories. With a legacy dating back to 1989, the company transitioned to a public company in 2014 and has consistently demonstrated its capability in innovating and scaling operations within the FMCG sector.
Core Business
NEO Corporate focuses on the research, development, manufacturing, and distribution of consumer goods under its own brands and through OEM partnerships. It operates with a mission to enhance everyday life by delivering trustworthy and effective products backed by rigorous quality assurance and modern production facilities.
Product and Service Offerings
NEO offers a broad product portfolio segmented into five major categories:
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Baby & Maternity Care:
- Baby Liquid Detergent
- Baby Fabric Softener
- Baby Liquid Soap
- Baby Lotion and Oil
- Baby Talcum Powder
- Bottle and Nipple Cleanser
- Baby Cotton
- Baby Wipes
-
Beauty & Cosmetics:
- Deodorants and Fragrances
- Talcum Powder
- Hair Care
- Body Serum
- Liquid and Bar Soaps
- Feminine Wash
-
Household Supplies:
- Liquid Detergent
- Fabric Softener
- Floor and Bathroom Cleaners
- Cleaning Sprays
-
Personal Care & Hygiene:
- Hand Wash
- Liquid Soap
- Feminine Hygiene Products
- Roll-ons and Powders
-
Pet Care:
- Pet Shampoo
- Odor and Stain Removers
- Toy and Dish Wash for Pets
- Pet Wipes
Specialization and USP
NEO's core strength lies in its commitment to R&D, consumer-centric design, and a strong multi-brand strategy. Its brands like D-nee, Eversense, TROS, and Fineline are household names in Thailand and other Southeast Asian countries. The company integrates sustainability in product development and emphasizes dermatologically tested, hypoallergenic formulations, especially for baby care products.
Financial Overview
As per its 2024 corporate presentation, NEO Corporate reported a revenue of THB 4.68 billion (approx. USD 128 million) in FY 2023. The company maintains a healthy gross profit margin of approximately 36%, with net profit margins exceeding 10%. Continued investments in automation and digital transformation have enhanced its operational efficiency.
Shipment and Export Data
NEO Corporate exports to over 20 countries globally, particularly across ASEAN, Middle East, and South Asia. According to import-export intelligence platforms, the company consistently ships high-volume containers of household and personal care items, with notable trade partnerships in Vietnam, Myanmar, Cambodia, and the UAE.
Target Market
NEO targets:
- Retail Consumers via supermarkets, convenience stores, and e-commerce
- Hospital and Institutional Buyers through hygiene and cleaning solutions
- International Distributors across Asia and the Middle East
- Private Label Clients looking for OEM manufacturing capabilities
Capabilities
- 100,000+ sq. meter production space
- GMP, ISO, and Halal certified facilities
- Advanced R&D labs and dermatological testing
- Fully integrated supply chain and distribution
- In-house brand development and marketing teams
Certifications and Compliance
NEO Corporate holds numerous certifications, including:
- ISO 9001:2015
- ISO 14001:2015
- GMP (Good Manufacturing Practice)
- Halal Certification
- Dermscan dermatological testing for hypoallergenic safety
These underline its global compliance with safety and quality standards.
Customer Testimonials
NEO's products are consistently rated high on leading Thai e-commerce platforms like Lazada and Shopee, especially in baby and personal care categories. Customer satisfaction centers around trust in product safety, especially for infant products under the D-nee brand.
Major Achievements
- Listed on the Stock Exchange of Thailand since 2022
- Top 3 in Thailand’s FMCG Baby Product Segment
- Winner of the Thailand DEI (Diversity, Equity & Inclusion) Awards 2023
- Expanded to over 20 export markets
- Multiple patented product formulations in personal care and cosmetics