Exhibiting at Thaifex - Anuga Asia 2025

New Star Frozen Foods Co., Ltd., headquartered in Samut Sakhon, Thailand, is a leading manufacturer and exporter of premium frozen chicken-based products. With a strong focus on innovation, quality assurance, and international food safety compliance, the company has positioned itself as a reliable supplier to both domestic foodservice operators and global food importers.

Core Business

New Star Frozen Foods specializes in the production of value-added frozen poultry products. Utilizing state-of-the-art processing facilities and proprietary marination techniques, the company delivers consistently high-quality, ready-to-cook and ready-to-eat chicken items. Its customer base spans across foodservice, retail, and OEM/private label channels.

Product and Service Offerings

New Star’s product lineup includes the following categories:

• Fried Chicken:

  • Crispy Fried Chicken
  • New Orleans Chicken Wings
  • Chicken Nuggets
  • Chicken Fingers

• Steamed Chicken:

  • Steamed Chicken Breast
  • Steamed Chicken Thigh

• Stuffed Chicken:

  • Cheese-Stuffed Chicken
  • Cream Sauce-Stuffed Chicken

• Marinated Chicken:

  • Marinated Chicken Breast
  • Marinated Chicken Thigh

These products are available in individually quick frozen (IQF) formats and cater to both HORECA and retail markets. The company also supports OEM packaging and flavor customization based on regional taste preferences.

Specialisation and Core USP

New Star Frozen Foods differentiates itself through:

• High-quality poultry sourcing and traceability protocols
• Use of advanced freezing technology ensuring flavor and texture retention
• Specialty in stuffed and marinated chicken products with premium fillings
• Dedicated R&D team for custom flavor development
• Flexible packaging formats tailored to B2B and B2C clients

Its house brands Chicken Rap and Taito are recognized in the Thai frozen food sector for taste innovation and consistent quality.

Financials

While New Star Frozen Foods does not publicly disclose financial information, its scale of operations, comprehensive export catalog, and advanced production capabilities indicate a robust revenue profile in the multi-million USD range. The company has expanded its distribution network year over year, particularly in Asian and Middle Eastern markets.

Shipment and Export Data

New Star exports to a range of countries including:

• Japan
• South Korea
• Singapore
• United Arab Emirates
• Hong Kong

Exports include both branded and white-label frozen chicken products, primarily shipped in container loads. The company handles all necessary halal, temperature-controlled logistics, and regulatory documentation for overseas clients.

Target Market

The company serves:

• Foodservice distributors and restaurant chains
• Frozen food importers and wholesalers
• Supermarket chains and convenience stores
• Private label food companies
• Airline and institutional catering services

Their product range is tailored for fast-cooking, consistent portioning, and international flavor profiles.

Capabilities

• HACCP-certified and GMP-compliant processing facility
• IQF lines for meat coating, frying, steaming, and marination
• In-house packaging and design department
• OEM/ODM product development and manufacturing
• Multilingual customer support for international buyers

The company’s production system allows for rapid switching between SKUs to meet seasonal or campaign-based demands.

Certifications and Compliance

New Star Frozen Foods ensures top-tier safety and quality through:

• HACCP Certification
• GMP Certification
• Thai FDA approval
• Halal Certification

These certifications make the company compliant with major export markets’ regulatory and religious dietary requirements.

Customer Testimonials

Clients and distributors have praised New Star’s products for:

• High protein content and consistent flavor
• Attractive appearance and crisp texture after cooking
• Efficient packaging and labeling for retail shelves
• On-time international deliveries with proper cold chain protocols

Repeat buyers cite excellent collaboration in product innovation and marketing support.

Major Achievements

• Launched and scaled Chicken Rap and Taito as household frozen food brands
• Developed over 30 SKUs in the value-added chicken segment
• Exported to more than 10 countries across Asia and the Middle East
• Introduced innovative cheese- and cream-stuffed chicken lines to retail and HORECA
• Participated in international food expos and business matching events promoting Thai poultry products

New Star Frozen Foods Co., Ltd. remains a dynamic player in the ASEAN frozen food industry, blending culinary expertise with food technology to deliver trusted, flavorful poultry solutions worldwide.