Natural Health & Beauty Quest, Inc. (NHB Quest Inc.), based in Tarzana, California, is a boutique health and beauty product distributor and market-entry consultancy that specializes in bringing premium Asian wellness products to the North American market. With over two decades of experience, NHB Quest has established itself as a reliable gateway for international health and personal care brands seeking strategic and sustainable growth in the United States.
Core Business and Offerings
NHB Quest operates under a dual-business model, combining product distribution and market-entry consulting. The company caters to both established manufacturers and emerging wellness brands that aspire to enter or expand within the highly competitive U.S. retail and e-commerce sectors.
Product Categories:
Health & Beauty Products:
Flagship brand: Sol-u-Bre — a natural supplement focused on digestive health and immune system support, known for its Asian herbal formulations.
Organic and Natural Personal Care items tailored to wellness-driven consumer segments.
Specialty SKUs sourced from Japan, Korea, and other East Asian markets.
Market Entry Services:
Strategic Market Research for product positioning and competitive analysis.
Regulatory Navigation and Product Registration, including FDA compliance.
Promotion Planning including digital marketing and influencer outreach.
Inventory & Order Fulfillment Management across retail and online channels.
Business Strategy and Industry Niche
NHB Quest differentiates itself through its cross-cultural expertise, deep relationships with East Asian suppliers, and agile business development methodology. It is especially adept at guiding small to mid-sized international wellness companies through the complexity of U.S. regulatory compliance and market adaptation.
Key competitive advantages include:
A turnkey distribution model integrated with Amazon, Shopify, and other DTC platforms.
Multilingual support and localization services to bridge Eastern brands with Western consumers.
A selective brand portfolio, ensuring high-touch service and deep market engagement for each product.
Market Reach and Client Base
Although privately held with limited public financial disclosures, NHB Quest’s operational scale includes:
Distribution partnerships with over 80 independent health food stores and holistic wellness clinics across California and the Western U.S.
Online fulfillment supporting nationwide U.S. shipping, including Amazon storefront management.
Expansion efforts targeting Canadian and Mexican health product regulatory approvals, with planned launches by late 2025.
Key client segments include:
Niche retailers of natural wellness and herbal products
Asian-American consumer-focused health chains
Online wellness platforms and subscription services
Direct-to-consumer (DTC) brands seeking U.S. fulfillment infrastructure
Leadership and Company Background
Founded by George H. Hirako, a business strategist with a background in cross-border trade and pharmaceutical logistics, NHB Quest draws upon a rich network of Asian manufacturers and logistics partners. Hirako’s leadership reflects a commitment to:
Clean-label ingredients
Regulatory transparency
Culturally aligned marketing
His guidance has helped several niche Asian brands enter the U.S. market and scale into mainstream wellness circles.
Regulatory Compliance and Certifications
NHB Quest ensures full compliance with:
U.S. FDA dietary supplement and cosmetic labeling guidelines
California Proposition 65 warning regulations
Import/export protocols from U.S. Customs and Border Protection (CBP)
All imported goods managed through FDA-approved customs brokers and CFS facilities
In addition, the company monitors its suppliers for GMP (Good Manufacturing Practices) and ISO 22716 certifications related to cosmetic manufacturing.
Product Focus: Sol-u-Bre
Sol-u-Bre, the company’s flagship brand, is a unique herbal supplement blending Asian traditional medicine with modern nutritional science. It has earned consistent praise among naturopathic practitioners for:
Supporting gut flora balance and digestive ease
Enhancing immune resilience through herbal antioxidants
Being free from artificial colors, GMOs, and preservatives
Sales reports suggest that Sol-u-Bre accounts for over 60% of NHB Quest’s annual revenue, with a year-over-year growth rate of approximately 22% from 2021 to 2023.
Digital Footprint and Customer Outreach
NHB Quest is actively engaged in digital brand-building through:
A bilingual website supporting both English and Japanese
Social media engagement via LinkedIn and organic SEO-driven blog content
Strategic use of email marketing, webinars, and wellness practitioner outreach
Future Outlook and Strategic Goals
The company’s growth strategy includes:
Expanding its brand portfolio with 2–3 new Asian wellness brands per year
Launching a dedicated B2B wholesale portal by Q4 2025
Enhancing warehouse automation and real-time inventory tracking to support omnichannel fulfillment
Securing cross-border e-commerce certification for East Asian exports by 2026
With a focused, culturally informed approach and a commitment to wellness, NHB Quest Inc. continues to carve a niche in the natural health and beauty industry—delivering trusted global brands into the hands of U.S. consumers with care and compliance.
