Fujian Oriental Tea Co., Ltd (ORTEA) is a premium tea manufacturer and global exporter based in Nanping, Fujian, China. Specializing in the production and distribution of high-quality Chinese teas, the company is known for its artisanal craftsmanship, sustainable sourcing, and diverse portfolio of loose-leaf, flavored, and functional teas. Under the ORTEA brand, the company supplies retail and bulk tea buyers in over 30 countries, combining traditional Chinese tea culture with modern quality control and export expertise.
Brief History and Company Background
Founded in the heart of China’s premier tea-growing region, Fujian Oriental Tea Co., Ltd has evolved into a reputable supplier recognized for its consistent quality and commitment to innovation. Led by tea master Juan Xie, the company has focused on direct farm-to-market operations, working closely with growers across Fujian and neighboring provinces to ensure authenticity, traceability, and sustainable agricultural practices.
The company has developed strong footholds in North America, Europe, and Asia, offering private label services and customized blends for tea brands, wellness companies, and specialty distributors.
Core Business and Product Offerings
ORTEA offers a comprehensive portfolio of teas, categorized by traditional Chinese classifications and modern flavor innovations:
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White Tea
- Fuding White Peony
- Anji Bai Cha
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Green Tea
- Spring Picking Buds Fujian Green Tea
- Organic Anji Bai Cha
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Oolong Tea
- Alishan Oolong
- Jin Xuan Oolong
- Wuyi Shuixian Oolong
-
Black Tea
- Rose Black Tea
- Osmanthus Black Tea
- Golden Buds Jinjunmei
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Puerh Tea
- Organic GABA Sheng Puerh
- Mini Sheng Puerh Brick
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Herbal & Functional Tea
- Lavender Tea
- Osmanthus Mixed Jin Xuan Oolong
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Flavored Tea
- Gardenia Green Tea
- Gardenia Red Tea
These teas are available in bulk loose-leaf format, vacuum-sealed pouches, and retail-ready packaging. Many offerings are certified organic and grown using natural farming methods without pesticides or artificial fertilizers.
Specialization and Unique Selling Proposition (USP)
ORTEA distinguishes itself through its vertically integrated tea supply chain and ability to serve both premium bulk and specialty retail clients. Key differentiators include:
- Direct farm partnerships in Fujian, Yunnan, and Zhejiang provinces
- Certified organic production for selected teas
- Focus on high-elevation teas from renowned terroirs such as Alishan and Wuyi Mountains
- Custom formulation and private label services
- Functional tea innovation, including GABA-enriched and floral-infused blends
Their emphasis on seasonal freshness, small-batch processing, and authentic varietals gives them an edge in discerning tea markets.
Financial Performance and Market Reach
Though privately held, ORTEA demonstrates robust commercial traction through export data and trade activity:
- Estimated Annual Export Volume (2023): 100+ metric tons of loose-leaf tea
- Estimated Revenue: $5M–$8M USD
- Distribution Regions: United States, Canada, Germany, UAE, Japan, Singapore
- Private Label Clients: Over 40 global tea brands and wellness companies
Their dual presence in mass market (bulk export) and premium retail (small-batch specialties) allows for diversified revenue streams and risk resilience.
Distribution and Logistics
ORTEA operates a streamlined global distribution model:
- Headquarters: Nanping, Fujian, China
- Warehousing: Climate-controlled facilities to preserve tea integrity
- Shipping Partners: DHL, China Post EMS, and regional freight networks
- Order Fulfillment: 3–7 day dispatch for standard orders; custom blends within 14 days
The company maintains a multilingual sales team to support international clients with documentation, certification, and import compliance.
Target Market
ORTEA serves a range of international buyers across the specialty tea supply chain:
- Premium tea retailers and boutiques
- E-commerce tea brands
- Hospitality (hotels, spas, tea lounges)
- Herbal wellness and nutraceutical companies
- Supermarkets and gourmet grocery distributors
- Tea wholesalers and importers
Their flexibility in volume and customization makes them suitable for both small artisanal brands and high-volume global distributors.
Capabilities and Manufacturing Infrastructure
ORTEA maintains comprehensive in-house capabilities:
- Hand and machine processing lines for white, green, oolong, and black teas
- Flavor infusion systems for floral and fruit teas
- Custom tea blending facilities
- Laboratory testing for pesticide residues, moisture content, and microbial control
- R&D team developing new product formats including tea pyramids and matcha blends
They also invest in sustainable practices such as eco-friendly packaging and minimal water-use drying techniques.
Certifications and Compliance
ORTEA maintains internationally recognized certifications to meet global market requirements:
- USDA Organic and EU Organic Certifications
- China Green Food Certification
- HACCP and ISO22000 Food Safety Systems
- FDA Facility Registration for U.S. compliance
- Third-party lab testing for heavy metals and microbial safety
These credentials ensure product integrity, safety, and regulatory alignment for export markets.
Customer Testimonials
“ORTEA is our go-to supplier for authentic Fujian teas. Their white and oolong teas are some of the best we’ve tasted.”
— Director of Procurement, Specialty Tea Brand, California
“Their Golden Buds Jinjunmei and Osmanthus Black Tea are standout favorites among our customers. Excellent quality and support.”
— Tea Shop Owner, Berlin
“Working with ORTEA helped us launch our private label green tea line with complete confidence in quality and supply.”
— CEO, Wellness Brand, Singapore
Major Achievements
- Exported to over 30 countries across five continents
- Multiple award-winning teas featured at international tea expos
- Developed over 50 custom blends for private label clients
- Recognized in World Tea Expo showcases for oolong and Puerh innovation
- Maintains long-term sourcing partnerships with over 100 smallholder farmers
Fujian Oriental Tea Co., Ltd (ORTEA) continues to serve as a cornerstone of premium Chinese tea exports by merging heritage, craftsmanship, and global business acumen to deliver authentic and high-quality teas to the world.
