Ningxia Hong Rising Biological Technology Co., Ltd., based in Zhongning County, Zhongwei, China, is a leading manufacturer and global exporter specializing in goji berry cultivation, processing, and commercialization. With decades of expertise in traditional Chinese superfoods and a stronghold in one of the country’s most fertile goji-growing regions, the company has developed a robust international reputation for quality, consistency, and scientific innovation in goji product lines.
Company Overview
Founded with a vision to integrate traditional superfoods with modern biotechnology, Ningxia Hong Rising Biological Technology Co., Ltd. leverages advanced processing technologies and a vertically integrated supply chain. Its operations are certified under global food safety and organic standards, ensuring trusted sourcing and reliable product delivery across over 40 countries.
Core Business Activities
The company specializes in:
- Growing, harvesting, and processing premium-grade goji berries
- Developing functional food products such as goji berry juice, wine, and powder
- Private label/OEM production for international health and wellness brands
- Export logistics and global distribution of bulk superfood ingredients
Product & Brand Portfolio
The company offers an extensive range of goji-based and related health products:
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Dried Goji Berries:
- Conventional and Organic options
- Hand-selected, sun-dried or machine-dried
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Goji Berry Juices:
- Concentrated goji juice
- Clear goji juice suitable for premium beverage brands
-
Goji Berry Wine:
- Fermented, antioxidant-rich wine developed with proprietary methods
-
Goji Berry Powder:
- Freeze-dried powder suitable for use in smoothies, nutraceuticals, and cosmetics
-
Black Goji Berries:
- Rare anthocyanin-rich berries used for functional beverages
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Other Products:
- Dried Red Dates
- Shine Skin Pumpkin Seeds
These offerings are available for both bulk wholesale and retail-ready private labeling.
Specialization and Unique Selling Proposition (USP)
Ningxia Hong Rising’s key differentiators include:
- Direct sourcing from Zhongning County, globally recognized as the most premium goji-growing area
- Organic and food safety certifications, including USDA Organic, EU Organic, ISO, HACCP
- Full traceability from farm to factory, enhancing consumer trust
- Scientific processing techniques to preserve nutrients and enhance bioavailability
Financial Overview
While privately held and not publicly traded, the company’s export activity places it among the top-tier Chinese goji berry exporters. Based on customs and trade data, the company exports:
- Over 1,200 metric tons of dried goji berries annually
- Juice concentrate shipments exceeding 800 tons/year
- OEM production for over 60 global health food brands
This places their estimated revenue in the high multi-million RMB range, with consistent annual growth.
International Shipments and Trade Insights
- Key Export Markets: Germany, USA, UK, Canada, South Korea, Japan, Australia
- Certifications for Export: FDA Registered, EU Organic Certified, Halal Certification
- Packing Formats: 5kg, 10kg, 25kg bulk packs, as well as retail-size sachets and pouches
- Lead Time: 15–25 days for international orders; customized packaging available
The company has a strong logistics setup and partners with international freight agencies to ensure timely delivery.
Target Market
- Nutraceutical Companies
- Organic Food Distributors
- Functional Beverage Brands
- Online Health Retailers and Supermarkets
- Cosmetics Manufacturers using natural extracts
Capabilities and Infrastructure
- On-site processing plant equipped with drying, grading, sterilization, and packaging lines
- Freeze-drying and extraction facilities for powder and juice products
- In-house R&D team collaborating with agricultural research centers
- Advanced quality control lab ensuring compliance with global residue and microbial limits
Certifications and Compliance
- USDA Organic
- EU Organic
- HACCP
- ISO 9001 & 22000
- Halal Certification
- FDA Registered Facility
These certifications ensure wide acceptance in Europe, North America, and the Middle East.
Customer Testimonials
Ningxia Hong Rising is highly regarded by its international clientele for:
- Excellent product consistency
- Responsive customer service and OEM flexibility
- Transparent documentation and traceability
These strengths have led to long-term contracts with distributors and health food manufacturers globally.
Major Achievements
- Exported goji berries and derivatives to over 40 countries
- Became an OEM supplier to more than 60 health brands worldwide
- Recognized as one of the leading suppliers of organic black goji berries in Asia
- Participation in international exhibitions, including BioFach, SIAL, and SupplySide West
Ningxia Hong Rising Biological Technology Co., Ltd. continues to lead the superfood sector with innovation, sustainability, and premium quality, providing natural wellness solutions to a global audience.
