Exhibiting at Thaifex - Anuga Asia 2025

Ningxia Houshengji Gojiberry Beverage Co., Ltd., headquartered in Yinchuan, China, is a diversified food and beverage manufacturer specializing in goji berry-based products, healthy snacks, and dried fruits. With roots deeply embedded in Ningxia’s goji berry heartland, the company combines traditional Chinese nutritional wisdom with modern processing technology to deliver high-quality functional food products to global markets under the Hosenji and Qi Power brands.

Company Overview

Founded with a mission to promote the health benefits of goji berries to the world, Ningxia Houshengji Gojiberry Beverage Co., Ltd. has established itself as a key player in the functional food and beverage industry. Operating from a state-of-the-art facility in Yinchuan, the company maintains strict quality control, leverages advanced extraction and drying technologies, and has gained recognition for its innovation in both domestic and export markets.

Core Business Activities

The company’s core operations include:

• Production of Goji Berry-Based Beverages: Featuring Qi Power and Qi Vision lines.
• Snack Food Manufacturing: Including beans, grains, nuts, and puffed snacks.
• Dried Fruit Processing: Offering a wide range of naturally dried and sun-dried fruits.
• OEM Services: Tailored formulations and branding for health food and beverage distributors worldwide.

Product & Brand Portfolio

Under the Hosenji and Qi Power brands, the company’s product offerings include:

• Goji Berry Beverages:

  • Qi Power Goji Drink: Energy-enhancing goji juice blend
  • Qi Vision Juice: Designed for eye health and antioxidant support

• Snack Foods:

  • Roasted broad beans
  • Mixed grain crisps
  • Nuts and seed mixes

• Dried Fruits:

  • Dried goji berries
  • Dried red dates
  • Dried persimmons
  • Raisins
  • Dried kiwi slices

• Puffed Foods:

  • Crunchy snacks made from puffed rice, wheat, and other grains

These products are available for both direct retail and private label export.

Specialization and Unique Selling Proposition (USP)

Houshengji’s distinctive advantages include:

• Regional Sourcing of Ningxia Goji Berries, known for their superior nutritional value
• Integrated R&D enabling the development of functional drinks with added health benefits
• Flexible OEM Packaging and Flavoring to meet market-specific demands
• Dual-category presence in both beverage and solid snack segments, appealing to a broad audience

Financial Overview

Though not publicly traded, Houshengji is recognized as a mid-sized enterprise within the Chinese functional foods sector. Trade estimates suggest:

• Annual production of over 2 million beverage units
• Export presence in over 15 countries
• Significant sales in both offline Chinese health food retail and online marketplaces

These indicators highlight the company’s financial stability and upward growth trajectory.

International Shipments and Trade Insights

• Primary Export Markets: Southeast Asia, Middle East, Russia, and select EU nations
• Export Packaging Options: Retail bottles, sachets, stand-up pouches, and bulk packs
• OEM Client Base: Includes health food companies, distributors, and functional beverage startups

The company supports multilingual labeling and complies with the food import regulations of various countries.

Target Market

• Health Food and Wellness Brands
• Functional Beverage Distributors
• Nutraceutical Retailers
• Supermarkets and Organic Food Stores
• Private Label Buyers

Capabilities and Infrastructure

• Automated filling and bottling lines for beverages
• Dehydration chambers and solar drying platforms for dried fruits
• High-volume snack production lines
• Internal laboratory for quality testing and nutritional analysis

Certifications and Compliance

While specific certifications are not listed, the company operates in compliance with:

• Chinese FDA and health regulations
• Good Manufacturing Practices (GMP)
• OEM documentation protocols for cross-border shipment

Additional certifications may be accessible through direct inquiry for OEM clients requiring halal, organic, or ISO standards.

Customer Testimonials

Although not publicly featured, Houshengji’s repeat business from regional distributors and its established OEM relationships suggest a strong reputation for quality and service.

Major Achievements

• Launched the Qi Power brand, a unique line of functional goji berry beverages
• Expanded exports across Asia and the Middle East
• Pioneered dual-category diversification in goji-based beverages and snacks
• Recognized for goji berry innovation at Chinese agricultural trade exhibitions

Ningxia Houshengji Gojiberry Beverage Co., Ltd. stands at the intersection of tradition and innovation, offering nutrient-rich, scientifically formulated products that meet the global demand for health and wellness.