Ningxia Zhengyuan Wuzhong Food Co., Ltd., based in Yinchuan, China, stands as a significant player in the global food export sector, particularly in the production and international trade of goji berries and related agricultural products. Established in 2001, the company has developed a robust presence across global markets by combining traditional agricultural expertise with modern food processing technologies.
Core Business and Product Portfolio
Ningxia Zhengyuan Wuzhong Food Co., Ltd. specializes in the cultivation, processing, and export of premium-quality goji berries and other agricultural products. Their vertically integrated operations encompass:
- Goji Berries and Derivatives: Including Dried Goji Berries, Goji Juice, Goji Extract Powder, and Goji Juice Powder. These products are known for their nutritional value and are widely used in health foods and dietary supplements.
- Cereals: Such as Soybean, Buckwheat, and Buckwheat Kernels, catering to diverse markets and nutritional needs.
- Dehydrated Vegetables: Including Carrot, Cabbage, Spinach, and Celery, processed using advanced dehydration techniques to retain maximum flavor and nutrition.
- Dried Fruits: Specifically Dried Dates, appreciated for their natural sweetness and health benefits.
Unique Selling Proposition (USP)
The company distinguishes itself through its commitment to organic farming, sustainable practices, and high-grade processing capabilities. Operating under the brand name Zhengqiyuan, Ningxia Zhengyuan is renowned for:
- High Altitude Farming: Their goji berries are cultivated in the pristine, mineral-rich soils of Ningxia, under optimal climate conditions.
- Advanced Processing: Utilization of state-of-the-art drying and extraction equipment to ensure product purity and retention of active nutrients.
- Quality Assurance: Rigorous quality checks throughout the supply chain, adhering to international food safety standards.
Financial and Export Data
While specific financial disclosures are limited, the company has demonstrated strong international presence through consistent exports:
- Export Markets: North America, Europe, Southeast Asia, and Australia.
- Shipment Insights: According to global trade data sources like Volza and ImportYeti, Ningxia Zhengyuan has completed over 500 international shipments of goji berries and related products in the last five years, amounting to a cumulative trade value exceeding USD 20 million.
- Key Partners: The company supplies to both bulk buyers and retail chains, supporting private label branding and white-label services globally.
Target Market
Their primary consumer base includes:
- Nutraceutical companies
- Health food and organic retailers
- Herbal medicine manufacturers
- Wholesale food distributors
With the growing global emphasis on wellness and superfoods, the demand for goji-based products has seen consistent growth, and Ningxia Zhengyuan positions itself to meet this with reliable supply and quality.
Certifications and Compliance
The company complies with multiple international standards, underscoring its focus on safety and quality:
- ISO 9001:2015
- HACCP (Hazard Analysis Critical Control Points)
- Organic Certification (EU and USDA standards)
- Kosher Certification
- Halal Certification
These certifications facilitate smooth market entry and acceptance in stringent regulatory environments.
Capabilities and Infrastructure
- Production Facility: Located in the heart of China’s goji belt, equipped with drying tunnels, cold storage, sorting machines, and extraction units.
- Research and Development: Focused on improving product shelf life, taste profiles, and nutrient concentration through sustainable practices.
- Storage and Logistics: Temperature-controlled storage and dedicated logistics teams ensure timely deliveries worldwide.
Recognition and Customer Feedback
Although customer testimonials are not publicly documented, the company’s inclusion in various international food expos and trade platforms, such as SIAL and Anuga, attests to its reliability and market reputation. Export data also suggests a high volume of repeat customers—indicative of product satisfaction and supplier trust.
Major Achievements
- Successfully entered over 30 international markets over the past two decades.
- Recognized as a leading goji berry exporter from Ningxia Province by regional agricultural export authorities.
- Developed a fully traceable supply chain from farm to export-ready product, enhancing transparency and buyer confidence.
Ningxia Zhengyuan Wuzhong Food Co., Ltd. continues to advance its mission of promoting health and wellness through premium natural products, aligning traditional agriculture with global health food trends.
