Product Offerings
Products:
Spices: Blended Spices, Ground Spices, Whole Spices
Snacks: Namkeen, Extruded Snacks, Traditional Indian Snacks
Nishaaka Spice N Snacks Private Limited, headquartered in Nashik, Maharashtra, is a prominent Indian manufacturer and exporter of authentic Indian spices and traditional snacks. The company operates under the dynamic brand Tastel, offering an extensive range of flavorful spice blends and ready-to-eat namkeen products rooted in Indian culinary heritage.
Core Business and Product Portfolio
The company’s operations span the development, manufacturing, and global distribution of high-quality spice products and savory snacks. Their primary product segments include:
-
Spices:
- Blended Spices – custom and standardized spice mixes such as Garam Masala, Chaat Masala, and Pav Bhaji Masala.
- Ground Spices – finely milled spices like Turmeric, Red Chili, Cumin, and Coriander powders.
- Whole Spices – including Cloves, Cardamom, Black Pepper, and more, handpicked and hygienically packed.
-
Snacks:
- Namkeen – popular Indian snack mixes such as Sev, Bhujia, and Chivda.
- Extruded Snacks – puffed and flavored snacks suited for all age groups.
- Traditional Indian Snacks – region-specific favorites crafted for both domestic and international palates.
Unique Selling Proposition (USP)
Nishaaka Spice N Snacks stands out in the Indian FMCG landscape through:
- Farm-to-Fork Integration: Direct sourcing of raw materials from trusted Indian farms ensures freshness and quality.
- State-of-the-Art Manufacturing: Modern facilities equipped with automatic roasting, grinding, and packaging lines that meet global hygiene and safety standards.
- Custom Product Development: Offers bespoke spice blends and snack formulations for private labels and regional flavor preferences.
Financial and Export Data
Although specific revenue figures are undisclosed, industry insights suggest:
- Export Presence: Actively exporting to countries including the United States, Canada, UAE, and Australia.
- Export Records: Shipment data from sources like ImportYeti and public trade directories indicate over 100 export consignments annually, representing estimated trade volumes of USD 2–3 million per year.
- Retail Penetration: Expanding presence through Indian ethnic stores overseas and partnerships with distributors in the Middle East and Southeast Asia.
Target Market
The company's primary customer segments include:
- Retail Consumers – via Indian grocery stores and supermarkets abroad.
- HORECA Sector – supplying spices and snacks to hotels, restaurants, and catering services.
- Private Label Clients – providing white-label manufacturing for regional and international brands.
Nishaaka’s offerings align with rising global demand for Indian cuisine and health-conscious snacking.
Certifications and Compliance
The company emphasizes quality and food safety through rigorous compliance with international standards:
- FSSAI Registered
- ISO 22000 Certified – ensuring robust food safety management systems.
- HACCP Compliance – critical control for food safety during production.
- Halal Certification – enabling access to Muslim-majority markets.
These certifications facilitate international trade and reinforce brand trust.
Capabilities and Infrastructure
- Manufacturing Facility: Located in Nashik, encompassing advanced grinding units, spice roasting chambers, snack frying lines, and automated packaging stations.
- R&D Lab: Focused on flavor optimization, shelf-life enhancement, and custom product innovation.
- Cold Chain Logistics: Ensures freshness and product integrity across all export channels.
Recognition and Brand Positioning
Under the Tastel brand, Nishaaka products are well-regarded for taste authenticity and hygienic preparation. The brand is gaining traction in global trade fairs such as Gulfood and SIAL India, reflecting growing international interest.
Consumer reviews highlight the natural taste of their spice mixes and the nostalgic appeal of their snack items, especially among diaspora communities.
Major Achievements
- Successfully launched in over 10 international markets within five years of inception.
- Developed over 50 proprietary spice formulations catering to regional and international cuisines.
- Expanded the Tastel brand to include both traditional and modern snack variants tailored for evolving consumer preferences.
Nishaaka Spice N Snacks Private Limited exemplifies India’s potential in the global packaged food sector, delivering flavorful, high-quality, and culturally rooted products through advanced manufacturing and a strong export network.