Nissui (Thailand) Co., Ltd., a subsidiary of Nippon Suisan Kaisha, Ltd. (Nissui Group Japan), is a premier seafood processing and export company based in Hat Yai, Songkhla, Thailand. Leveraging advanced Japanese seafood processing technology and quality control systems, Nissui Thailand specializes in the production of premium frozen, ready-to-eat, and sashimi-grade seafood products for global markets.
Core Business and Product Portfolio
Nissui Thailand offers a comprehensive product line centered on seafood innovation and food safety. Its primary product categories include:
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Frozen Seafood:
- Frozen Grilled Silver Salmon
- Frozen Grilled Chum Salmon
- Frozen Grilled Atlantic Mackerel
- Frozen Trout Tataki
- Frozen Sashimi Trout Salmon Meat
- Frozen Pink Salmon Roe Soaked with Soy Sauce
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Ready-to-Eat Products:
- Cooked Ready-to-Eat Frozen Grilled Silver Salmon
- Boneless Frozen Grilled Chum Salmon Yaki
- Boneless Frozen Grilled Atlantic Mackerel with Teriyaki Sauce
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Sashimi-Grade Products:
- Frozen Trout Sushi Slice
- Frozen Trout Salmon Slice
- Frozen Sashimi Trout Salmon Meat
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Processed Seafood:
- Boneless Frozen Red Salmon Flake
- Boneless Frozen Chum Flake Colored
- Boneless Frozen Pink Salmon Flake
These products are crafted under strict hygiene controls, suitable for global retail, foodservice, and sushi-grade seafood markets.
Unique Selling Proposition (USP)
Nissui (Thailand) differentiates itself through:
- Japanese Processing Standards: All operations follow rigorous Japanese seafood safety and quality standards.
- Cold Chain Management: Advanced freezing and packaging techniques preserve freshness, texture, and flavor.
- Customization: Product specifications can be tailored for international clients, including private label and foodservice contracts.
Financial and Export Insights
As part of the global Nissui Group, the company benefits from strong financial and operational backing:
- Parent Company Revenue: Nissui Group recorded net sales of JPY 730.6 billion (approx. USD 5.3 billion) in FY2023.
- Export Reach: Nissui Thailand exports to major markets such as Japan, United States, Canada, Australia, and EU countries.
- Trade Volume: Shipment data suggests annual seafood export volumes in the range of USD 25–40 million, placing it among Thailand’s top-value-added seafood exporters.
Target Market
The company serves multiple high-value market segments:
- Sushi Restaurants and Foodservice Chains
- Retail Chains and Supermarkets offering frozen seafood
- Distributors and Importers of Japanese-style seafood
- OEM and Private Label Clients
Their products meet the growing global demand for convenient, healthy, and ready-to-cook seafood options with Japanese flavor profiles.
Certifications and Compliance
Nissui (Thailand) adheres to stringent international quality systems:
- HACCP Certified – ensuring food safety across production processes
- GMP Certified – following Good Manufacturing Practices
- EU and FDA Approved – compliant with European Union and U.S. seafood import regulations
- Halal Certified – to meet Muslim-majority market requirements
- ISO 22000 Certified – food safety management systems
These certifications ensure smooth access to diverse global markets.
Capabilities and Infrastructure
- Processing Facility: Located in Hat Yai, equipped with high-capacity grilling, slicing, and packaging lines.
- R&D and QA: Quality Assurance team works closely with the parent company to meet evolving food trends and safety requirements.
- Cold Storage and Logistics: Integrated cold chain system guarantees product integrity from production to shipping.
Recognition and Customer Satisfaction
Nissui (Thailand) has earned a solid reputation for:
- Consistent product quality
- Compliance with international food safety regulations
- Customization for high-end sushi and sashimi markets
The company frequently participates in international seafood expos including Seafood Expo Global and Japan International Seafood Show, underscoring its export orientation and industry recognition.
Major Achievements
- Recognized as a strategic export hub in Southeast Asia for the Nissui Group
- Developed over 100 custom SKU variants for export customers
- Played a key role in supporting Japan’s seafood supply chain resilience through offshore manufacturing
Nissui (Thailand) Co., Ltd. exemplifies world-class seafood manufacturing in Southeast Asia, bringing together Japanese expertise and Thai production efficiency to deliver premium quality seafood to tables around the world.
