Nittaya Thai Curry Products Co., Ltd., headquartered in Pathum Thani, Thailand, is a distinguished producer and global exporter of premium Thai curry pastes, sauces, and condiments. Founded in 1964, the company is deeply rooted in Thailand’s culinary traditions and is widely recognized for maintaining authentic Thai flavors through modern, hygienic manufacturing processes. Its flagship brand, Nittaya, is a household name in Thai curry products both domestically and internationally.
Core Business and Product Portfolio
Nittaya specializes in a wide range of traditional Thai culinary bases, developed using time-honored recipes and fresh ingredients sourced from trusted Thai farmers. Their product lineup includes:
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Curry Pastes:
- Green Curry Paste
- Red Curry Paste
- Panang Curry Paste
- Massaman Curry Paste
- Yellow Curry Paste
- Chilli in Oil Paste
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Sauces:
- Suki Sauce
- Sweet Chilli Sauce
- Tom Yum Sauce
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Condiments:
These products are available in multiple formats including retail packs, foodservice sizes, and bulk industrial supply.
Unique Selling Proposition (USP)
Nittaya’s enduring market success is attributed to:
- Authenticity: Recipes passed down for generations, preserving traditional Thai flavor profiles.
- Premium Ingredients: Locally sourced herbs and spices blended without preservatives or artificial coloring.
- Export-Grade Hygiene: Advanced food processing facility that complies with international food safety standards.
- Customization: Ability to tailor paste recipes and packaging for international retailers and OEM clients.
Financial and Export Insights
Nittaya has experienced strong global demand, cementing its reputation as a top Thai curry paste exporter:
- Export Markets: Products are distributed in over 30 countries, including the United States, UK, Germany, Australia, and across Southeast Asia.
- Shipment Volumes: Estimated to export 300–500 containers annually, with total export revenues ranging from USD 10–15 million.
- Distribution Channels: Available in international supermarkets, Asian grocery chains, and through global foodservice distributors.
Target Market
The company serves a diverse range of customer segments:
- Retail Consumers – through supermarket chains and online platforms
- Foodservice Industry – restaurants, hotels, and catering companies
- Distributors & Wholesalers – offering both branded and white-label options
- Health-Conscious and Ethnic Food Shoppers – seeking clean-label Thai cuisine staples
The brand appeals to both Thai food lovers abroad and professional chefs requiring consistent, high-quality curry bases.
Certifications and Compliance
To support international trade and assure quality, Nittaya holds multiple certifications:
- GMP Certified – Good Manufacturing Practices
- HACCP Certified – Hazard Analysis and Critical Control Points
- FDA Thailand Registered
- Halal Certified
- ISO 22000 – Food safety management system
- US FDA and EU Import Approved – for seamless access to regulated markets
These certifications support the brand's presence in major international markets and foodservice sectors.
Capabilities and Infrastructure
- Manufacturing Plant: Strategically located in Pathum Thani with automated processing, grinding, cooking, and vacuum packaging systems.
- R&D and Product Development: Offers flavor adaptation and custom paste development for global clients.
- Cold Chain Logistics: Maintains freshness and shelf life with robust logistics and warehousing.
Recognition and Brand Strength
Nittaya has garnered a strong reputation for flavor authenticity and consistency:
- Media Coverage: Featured in Thai culinary TV shows, food magazines, and digital cooking platforms.
- Awards and Exhibitions: Regular exhibitor at THAIFEX, SIAL, and Gulfood, showcasing innovation and quality.
- Consumer Trust: High ratings and repeat purchases on e-commerce platforms and Asian grocery stores globally.
Major Achievements
- Over 60 years of legacy in the Thai food industry.
- Developed and exported more than 30 SKUs across curry pastes and sauces.
- Pioneered the export of authentic Thai curry pastes to Western markets starting in the early 2000s.
- Expanded retail presence to major supermarket chains such as Tesco Lotus, Big C, Tops, and Asian grocery outlets worldwide.
Nittaya Thai Curry Products Co., Ltd. exemplifies the successful fusion of traditional Thai culinary heritage with international food processing standards, delivering authentic Thai curry experiences to kitchens around the globe.
