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Exhibiting at HOTELEX Shanghai 2025

2.2B21
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Coffee: Arabica, Robusta

Noble Choice Limited is a Uganda-based company specializing in the export of high-quality coffee, with a particular focus on both Arabica and Robusta varieties. Strategically positioned in one of Africa’s most fertile coffee-growing regions, Noble Choice Limited has leveraged its local expertise and global trade connections to build a growing reputation among international coffee buyers and distributors.

Core Business and Offerings

The company’s core business lies in the sourcing, processing, and export of green coffee beans, specifically:

  • Arabica Coffee – Known for its smooth flavor profile and grown at high altitudes in Uganda’s mountainous regions.
  • Robusta Coffee – Valued for its strong flavor and high caffeine content, predominantly sourced from the central and western parts of Uganda.

Noble Choice Limited caters primarily to bulk buyers, roasters, and international distributors looking for reliable access to Ugandan coffee.

Specialization and Unique Strengths

Uganda is Africa’s largest exporter of Robusta coffee and among the top 10 coffee producers globally. Noble Choice Limited capitalizes on this by:

  • Working closely with local cooperatives and farmers to ensure quality consistency and traceability.
  • Employing post-harvest techniques that comply with international quality benchmarks.
  • Offering both washed and natural coffee processing methods to suit varying international tastes.

The company positions itself as a reliable bridge between Ugandan coffee farmers and the global marketplace, emphasizing ethical sourcing and sustainable farming practices.

Financial Performance and Trade Data

While direct revenue figures are not publicly disclosed, Uganda’s coffee export sector reached $940 million in FY 2022/2023, with over 6.26 million 60-kg bags exported, according to the Uganda Coffee Development Authority (UCDA). Noble Choice Limited is part of this active export ecosystem, and various shipment tracking platforms like Volza and ImportYeti list the company among the active exporters of coffee from Uganda to markets like the United States, Germany, and Italy.

From publicly available trade data:

  • The company has been involved in over 50 documented international shipments between 2021–2024.
  • Its shipments are predominantly composed of green coffee beans with packaging volumes ranging from 19 to 25 metric tons per container.

Target Market

Noble Choice Limited’s primary markets include:

  • Europe – Especially Germany and Italy, where demand for high-grade Arabica is robust.
  • North America – The United States remains a significant destination, particularly for specialty coffee roasters and distributors.
  • Middle East and Asia – Secondary markets where Robusta demand is strong due to flavor preferences and price sensitivity.

Capabilities and Infrastructure

The company has invested in:

  • Modern dry mills for green coffee processing.
  • A robust supply chain that integrates farmers, local transporters, warehousing, and logistics.
  • Quality control labs to grade and test coffee before export.

Certifications and Compliance

While specific certifications (e.g., Fairtrade, Rainforest Alliance, Organic) were not found in public sources, Uganda’s coffee sector is regulated by UCDA, which mandates adherence to export quality standards and traceability.

Noble Choice Limited is expected to meet these standards given its consistent export activity and presence in regulated markets like the EU and USA, where import requirements are stringent.

Recognition and Testimonials

Though no formal testimonials are publicly accessible, the company’s inclusion in multiple export tracking platforms and sustained presence in international coffee trade databases speaks to its credibility and reliability as a coffee exporter from Uganda.

Achievements

  • Regular exporter listed in multiple global trade tracking platforms.
  • Documented history of successful shipments to high-standard markets.
  • Contributor to Uganda’s thriving coffee export sector, which has shown year-on-year growth over the past five years.

Noble Choice Limited remains a significant player in Uganda’s coffee export landscape, aligning itself with both quality-focused and sustainability-driven market demands.