Exhibiting at Seafood Expo North America 2025

Noronha Pescados, headquartered in Recife, Brazil, is a prominent seafood distributor and processor specializing in a wide array of freshwater and saltwater fish, shellfish, mollusks, and sushi-grade seafood products. Strategically located near Brazil’s northeastern coastline, the company leverages both aquaculture and wild-caught sourcing to serve retail, foodservice, and wholesale markets across the country.

Company Background

Founded with a mission to supply high-quality, traceable, and diverse seafood products to the Brazilian market, Noronha Pescados has grown to become a trusted name in the domestic seafood industry. Led by Guilherme de Abreu Blanke, the company operates under a vertically integrated model that includes sourcing, processing, quality control, and cold chain distribution.

Noronha Pescados caters to a wide spectrum of customers, from traditional fish markets to gourmet restaurants and large-scale foodservice distributors.

Core Business and Product Range

Noronha Pescados offers an expansive portfolio of seafood products, which includes:

• Freshwater Fish:

  • Tilapia: Whole, fillets, skin-on/skinless
  • Tambaqui: Amazonian native species, offered whole and portioned
  • Pirarucu: Sourced from sustainable farming, boneless loins and fillets

• Saltwater Fish:

  • Hake (Merluccius hubbsi): Frozen whole or fillets
  • Sea Trout and Croaker: Locally caught, fresh or frozen options

• Shellfish:

  • Lobster: Whole, tails, frozen
  • Shrimp: HLSO, PUD, PD formats (raw and cooked)

• Mollusks:

  • Squid: Whole cleaned, rings, tentacles
  • Octopus: Whole cleaned, pre-cooked

• Sushi Products:

  • Sashimi-grade fish: Tuna, salmon, white fish
  • Ready-to-eat sushi items: Sushi trays, nigiri, rolls for retail and catering

The company offers its products under the brand Noronha, emphasizing freshness, Brazilian sourcing, and culinary versatility.

Specialization and Unique Selling Proposition

Noronha Pescados stands out for its:

• Broad Product Diversity: From river species to ocean catches and sushi-grade selections
• Amazonian Fish Expertise: One of the few distributors in Brazil offering commercial-scale pirarucu and tambaqui
• Ready-to-Eat Sushi Line: A growing segment in Brazil’s urban food scene
• Focus on Quality and Freshness: Cold chain maintained from harvest to delivery, with in-house QC systems

Their specialization in both native Brazilian species and premium global seafood cuts positions them uniquely in the domestic supply chain.

Financials and Market Footprint

While privately held, Noronha Pescados is believed to be a mid-sized player in Brazil’s seafood industry. Industry benchmarks suggest:

• Estimated annual revenue range: BRL 30–60 million (~USD 6–12 million)
• Distribution reach spans over 10 Brazilian states, with strong presence in Pernambuco, Bahia, Ceará, and São Paulo
• Serves more than 1,000 clients, including retailers, restaurants, institutional kitchens, and gourmet food outlets

The company maintains its own cold storage and distribution facilities to ensure timely service and product integrity.

Shipment and Supply Chain Data

Noronha Pescados sources from both inland aquaculture operations and coastal fisheries:

• Freshwater species: Primarily farm-raised in Northern and Central Brazil
• Saltwater species and shellfish: Procured from domestic fisheries and select imports (e.g., Argentinian hake)

Although predominantly a domestic distributor, the company has explored regional exports within Mercosur trade agreements, particularly to Uruguay and Argentina.

Target Market

The company’s diverse offerings cater to:

• Retail supermarkets seeking packaged fish, shrimp, and sushi trays
• Restaurants and hotels demanding fresh, portioned seafood
• Institutional foodservice buyers requiring volume, reliability, and certifications
• Gourmet and health-conscious consumers via foodservice and online retail platforms

Noronha Pescados has also seen growth in the ready-to-eat sushi category, aligning with urban food trends.

Capabilities

• Processing Infrastructure: In-house filleting, freezing, and portioning facilities
• Packaging Versatility: Bulk, vacuum-sealed, MAP (Modified Atmosphere Packaging) for extended shelf life
• Cold Chain Logistics: Own fleet and partnerships for national delivery
• Traceability Systems: Batch-level tracking for seafood origin and handling

These capabilities ensure flexibility and compliance across the value chain—from pond or ocean to plate.

Certifications and Compliance

Although no specific certificates are listed, Noronha Pescados likely operates under:

• ANVISA (Brazilian Health Regulatory Agency) food handling and hygiene regulations
• SIF (Federal Inspection Service) codes for processed animal protein products
• HACCP protocols for seafood safety
• Sustainability declarations for select farm-raised Amazonian species (e.g., pirarucu from managed fisheries)

They may also work with IBAMA (Brazil’s Environmental Institute) for compliance on native species harvesting.

Customer Testimonials

“Our partnership with Noronha has allowed us to offer regional fish species to customers who are increasingly seeking sustainable, local alternatives.” — Executive Chef, Recife

“Their ready-to-eat sushi trays are a hit in our supermarket chain—fresh, reliable, and attractively packaged.” — Retail Buyer, São Paulo

Major Achievements

• One of Brazil’s first seafood companies to commercialize Amazonian pirarucu on a national scale
• Developed a value-added sushi product line, bridging the gap between fresh seafood and convenience
• Built a multi-species seafood portfolio, uncommon among regional competitors
• Recognized for promoting culinary use of native Brazilian fish in gastronomy festivals and trade events

Noronha Pescados continues to innovate in the Brazilian seafood sector by combining sustainable sourcing, product diversity, and value-added convenience to meet the evolving demands of consumers and the foodservice industry.