Exhibiting at Thaifex - Anuga Asia 2025

Norsk Sjømat Stranda AS, located in Stranda on Norway’s western coast, is one of the country’s most established producers and exporters of high-quality salmon and seafood products. With a history dating back to 1987, the company has grown into a vertically integrated seafood specialist with a commitment to freshness, sustainability, and premium Norwegian craftsmanship. It operates under the “Norsk Sjømat” brand, a name recognized globally for trust, traceability, and culinary excellence.

Core Business

Norsk Sjømat Stranda AS focuses on the harvesting, processing, and global distribution of Norwegian Atlantic salmon, trout, cod, and value-added seafood products. The company offers complete in-house processing capabilities for fresh, smoked, and frozen formats, tailored to meet the specifications of global retailers, foodservice clients, and private label customers.

Product and Service Offerings

Norsk Sjømat’s product portfolio is extensive and designed for both retail and foodservice channels:

• Atlantic Salmon Products

  • Whole Head-On Gutted (HOG) Salmon
  • Trimmed Salmon Fillets (Various Trim Levels)
  • Skinless and Skin-On Salmon Portions

• Smoked Salmon Products

  • Cold Smoked Salmon
  • Hot Smoked Salmon
  • Gravlax (Scandinavian Cured Salmon)

• Trout Products

  • Whole Rainbow Trout
  • Trout Fillets and Portions
  • Smoked Trout Variants

• Cod Products

  • Fresh and Frozen Cod Fillets
  • Cod Portions for culinary applications

• By-products

  • Salmon Bellies
  • Salmon Mince
  • Smoked Trimmings for secondary processing or retail

Specialisation and Core USP

Norsk Sjømat’s core strengths include:

• Full Traceability: From fjord to fork, with all fish traceable to origin
• Proximity to Source: Located in Stranda with immediate access to clean, cold fjords for optimal aquaculture conditions
• Smoking Heritage: Traditional Scandinavian curing and smoking methods enhanced with modern processing equipment
• High Customization: Offers private label solutions, portion control, and packaging formats tailored to client needs

Their location and technology enable a rapid harvest-to-dispatch cycle, preserving quality and extending shelf life for export.

Financial Strength

As a top-tier seafood exporter in Norway, Norsk Sjømat Stranda AS maintains strong financial stability. Estimated metrics include:

• Annual processing capacity exceeding 25,000 metric tons
• Exports to over 40 countries
• Revenue exceeding NOK 1 billion (approx. USD 90 million) annually

Their continued investment in equipment and certifications underlines robust capital support and market growth.

Export and Shipment Performance

Norsk Sjømat is a leading exporter to regions such as:

• European Union (Germany, France, UK, Netherlands)
• Asia-Pacific (Japan, South Korea, China)
• North America (United States, Canada)
• Middle East (UAE, Saudi Arabia)

Their processing and logistics systems are optimized for both fresh chilled shipments (air freight) and frozen bulk containerized exports.

Target Market

Their customers include:

• Retail Chains (Private Label and Branded)
• Distributors and Wholesalers
• Caterers and HORECA Networks
• Smoked Salmon Brands and Secondary Processors

Norsk Sjømat also services upscale restaurants and gourmet retailers that demand consistency and premium Norwegian origin.

Operational Capabilities

• Processing Plants: BRC- and IFS-certified, capable of primary and secondary seafood processing
• Logistics: Integrated cold chain from harvest to dispatch including MAP, vacuum packaging, and IQF
• Portioning & Packaging: Custom filleting, skinning, pin-boning, slicing, and retail packaging

Certifications and Compliance

The company maintains the highest standards in food safety and sustainability:

• BRC Global Standard for Food Safety
• IFS (International Featured Standards)
• ASC (Aquaculture Stewardship Council) Certified
• HACCP and ISO 22000
• EU and FDA Export Approvals

These certifications make Norsk Sjømat eligible for both premium retailers and regulatory-compliant markets globally.

Customer Testimonials

Though specific testimonials are not published, their presence in top retail brands and long-term B2B relationships globally attest to product quality, service consistency, and strong logistics performance.

Major Achievements

• Over 35 years of continuous operation in Norwegian seafood exports
• Flagship Norwegian brand for smoked and fresh salmon
• Integrated operations from harvesting to export logistics
• Strategic growth in Asia-Pacific and North American markets
• Recognized for sustainability initiatives and reduced carbon logistics

Norsk Sjømat Stranda AS remains a benchmark for premium Norwegian seafood, blending tradition with modern innovation to serve the evolving needs of a global market.