Etablissement Nouri & Cie, known globally under the brand "Nouri Dates," is one of Tunisia’s most prominent producers and exporters of premium-quality Deglet Nour dates. Founded in the early 1980s, the company has evolved from a local agricultural operator into a globally certified exporter with strong footprints across Europe, North America, the Middle East, and Asia. With a vertically integrated model encompassing sourcing, sorting, packaging, and export, Nouri Dates has established itself as a benchmark for quality and traceability in the date industry.
Core Business and Product Offerings
Nouri Dates specializes in the production, packaging, and global export of Tunisian dates, with a primary focus on the internationally prized Deglet Nour variety. The company offers a wide array of date products under several commercial brands tailored to different markets and regulatory requirements:
- Deglet Nour on Branch
- Pitted Deglet Nour
- Pressed Date Paste
- Processed Dates (stuffed, semi-dry, chopped)
- Common Date Varieties
- Organic and Demeter-Certified Dates
Products are available in conventional and organic formats, packed in various consumer and bulk formats ranging from 200g retail packs to 5kg industrial cartons.
Specialization and Unique Value Proposition
Nouri Dates sets itself apart through:
- Integrated Cold Chain from harvesting to export, ensuring maximum freshness
- IFS, BRC, ISO 22000, HACCP, and ECOCERT Certifications, supporting access to the most regulated global markets
- Demeter Certification, placing Nouri among the rare few date companies offering biodynamic agriculture-based products
- Organic-certified orchards and processing lines, reinforcing its commitment to sustainability
The company is also a founding member of the GDA (Groupement de Développement Agricole) of Naassen, promoting community-based agricultural development.
Financial and Shipment Data
Although the company is privately held and does not publish public financial statements, international trade databases and government export records offer the following data-driven insights:
- Export Volume (2023): Over 6,200 tons of dates shipped
- Top Markets: France, Germany, Canada, USA, UAE, Malaysia, and Russia
- Annual Revenue Estimate: USD 9–12 million (based on FOB pricing and volume estimates)
- Processing Capacity: 10,000+ tons/year
- Storage Facility: 1,600 m² cold storage facility with temperature control down to -18°C
Shipments are processed through Tunisian ports with support from logistics partners compliant with EU and North American food transport regulations.
Target Market
Nouri Dates caters to:
- Retailers and Supermarkets in Europe and North America
- Organic Food Distributors
- Industrial Clients needing date paste or ingredients for food processing
- Private Label Clients across the Middle East and Asia
The company’s versatile packaging and customization capabilities allow it to meet both mass-market and premium segment requirements.
Capabilities
- Export Certifications: BRC, IFS, ISO 22000, HACCP, ECOCERT (Organic), DEMETER
- Private Label Production
- Custom Packaging Formats
- Multilingual Customer Support (French, English, Arabic)
- Traceability Systems integrated across production and export chains
Certifications and Compliance
Nouri Dates’ adherence to international food safety standards makes it a preferred supplier in highly regulated markets.
- IFS Food Certification
- BRC Global Standard
- ISO 22000 – Food Safety Management
- ECOCERT – Organic Certification for EU, USDA, and Canada
- Demeter Certification – Biodynamic agriculture
- Halal Certified
All certifications are renewed annually with independent audits, and copies are available upon buyer request.
Customer Testimonials
Though direct public testimonials are limited, consistent reordering patterns and trade show recognitions reflect strong customer satisfaction. The company has been a regular exhibitor at:
- BIOFACH (Germany)
- SIAL (France)
- GULFOOD (UAE)
- Anuga (Germany)
Feedback from long-term import partners has emphasized consistent quality, punctual delivery, and full regulatory compliance.
Major Achievements
- Pioneer in Biodynamic Date Production in Tunisia
- Exported to 30+ countries across 5 continents
- Developed 7 international brands including Palmstar, Palmera, and Date de Tunisie
- Successfully established private label partnerships with major European supermarket chains
- Recognized by the Tunisian Export Promotion Center (CEPEX) as a top agri-exporter
With a deep commitment to quality, traceability, and sustainable agriculture, Nouri Dates continues to be a trusted name in the global date market.
