Product Offerings
Products:
Poultry Equipment: Feeding systems, Drinking systems, Climate control systems
Swine Equipment: Feeding systems, Penning systems, Ventilation systems
NovaAG Asia Sdn Bhd, headquartered in Batu Kawan, Penang, Malaysia, is a leading distributor and supplier of high-performance livestock farming equipment with a specialized focus on poultry and swine operations. Established with the goal of advancing agricultural technology in Southeast Asia, NovaAG Asia supports livestock producers through precision-engineered systems, turnkey project support, and post-installation services.
Core Business
NovaAG Asia operates as a comprehensive solutions provider for intensive animal farming systems, offering a wide range of imported and locally engineered equipment for commercial livestock production. The company focuses on delivering systems that optimize animal welfare, production efficiency, environmental sustainability, and biosecurity compliance.
Key product categories include:
-
Poultry Farming Equipment:
- Feeding Systems: Automated feeding lines, feed pans, and silos
- Drinking Systems: Nipple drinkers, bell drinkers, pressure regulators
- Climate Control Systems: Evaporative cooling pads, tunnel ventilation, exhaust fans
-
Swine Farming Equipment:
- Feeding Systems: Dry and wet-dry feeding stations, electronic sow feeding
- Penning Systems: Farrowing crates, weaner pens, and gestation stalls
- Ventilation Systems: Inlets, circulation fans, tunnel ventilation setups
NovaAG Asia supports all types of livestock housing formats, including cage-free poultry systems and group housing for sows, reflecting global trends in welfare and sustainability.
Specialization and USP
NovaAG’s competitive advantage lies in its technical consultation and turnkey project capabilities. The company not only supplies equipment but also partners with farm developers and integrators to provide farm layout design, equipment selection, and systems integration based on the specific needs of each client.
Unique Selling Points (USP):
- Comprehensive product range covering all livestock production stages
- Partner of reputable global brands under the NovaEurus umbrella
- Customization support for climate-specific and welfare-driven housing
- On-site installation and maintenance training with after-sales support
- Dedicated to biosecurity and hygiene-compliant solutions
Financials and Market Reach
While NovaAG Asia Sdn Bhd does not publicly disclose its financials, the company is classified as a mid-sized agricultural equipment supplier in Malaysia, with an expanding footprint in Southeast Asia.
- Estimated revenue range: USD 3–8 million per year
- Operations spanning Malaysia, Indonesia, Thailand, Vietnam, and the Philippines
- Supplier to large poultry integrators, contract growers, and independent farms
NovaAG Asia continues to strengthen its market share by forming alliances with regional integrators and offering competitive pricing paired with localized technical support.
Shipment and Export Performance
Based on market intelligence and supply chain directories:
- NovaAG has supplied and installed systems in over 200 commercial livestock farms across Southeast Asia
- Products are shipped via containerized pallets and modular kits, supported by installation manuals and site supervision
- NovaAG supports import documentation and SIRIM certification for regulated components
All equipment adheres to ASEAN livestock housing standards and is adaptable for multi-species farm requirements.
Target Market
NovaAG Asia serves a diverse clientele base, including:
- Large-scale poultry integrators and hatcheries
- Independent broiler and layer producers
- Swine breeding and farrowing operations
- Contract growers and turnkey livestock project developers
- Veterinary and animal nutrition consultants involved in infrastructure planning
Its focus on automation, welfare, and environmental control aligns with evolving regional regulations and market expectations.
Capabilities
NovaAG Asia operates with the following capabilities:
- Warehouse and logistics center in Penang for inventory management and dispatch
- Technical support team offering pre-installation planning and commissioning
- Engineering partnerships for custom farm layout and 3D CAD modeling
- On-ground sales engineers supporting product demos, site visits, and post-sale services
- Collaboration with construction firms for integrated livestock housing development
The company also offers preventive maintenance contracts and warranty-backed installations to enhance client ROI.
Certifications and Compliance
- All equipment sourced complies with Malaysia’s Department of Veterinary Services (DVS)
- Systems compatible with MyGAP and Halal poultry production standards
- Components meet electrical safety and hygiene certifications (SIRIM, CE, ISO)
- Provides technical documentation for environmental and zoning approvals
Major Achievements
- Successful project completion of multi-house broiler complexes across northern and central Malaysia
- Recognized as a key supplier of ventilation systems during the heatwave adaptation drive for livestock farms (2019–2022)
- Expansion of NovaEurus brand as a trusted label for engineered farming equipment
- Featured in regional agricultural exhibitions and poultry congresses in Malaysia and Thailand
- Built long-term supplier relationships with top 10 integrators in Malaysia’s poultry sector
NovaAG Asia Sdn Bhd continues to grow its reputation as a trusted livestock systems partner, enabling future-ready farms with a blend of innovative technology, farm-level practicality, and customer-centric support across Southeast Asia.