Exhibiting at VIV Asia 2025

NOVOGEN S.A.S. is a France-based specialist in the development, production, and distribution of genetic lines for commercial layer hens. Founded in 2008 and headquartered in Plédran, Brittany, NOVOGEN is a subsidiary of the Grimaud Group, one of the world’s largest multispecies animal genetics companies. The company is globally recognized for providing high-performance layer breeds that cater to diverse market needs in both traditional and alternative egg production systems.

Core Business and Specialization

NOVOGEN's core competency lies in poultry layer genetics, with a focus on breeding hens that combine:

• High egg production rates
• Feed efficiency
• Egg quality (shell strength, color, size)
• Longevity and adaptability to different production systems

The company leverages genomic selection, performance testing, and environment-specific adaptability trials to continuously enhance its genetic lines. It places a strong emphasis on animal welfare and sustainability while optimizing productivity for commercial egg producers.

Product Portfolio

NOVOGEN offers three principal layer breeds, each tailored to specific production systems and regional preferences:

• Novogen White: Designed for high efficiency in egg numbers and low feed consumption; suitable for intensive cage-free and colony systems.
• Novogen Brown: Known for excellent egg shell strength and uniformity; widely used in barn and free-range systems.
• Novogen Tinted: A versatile breed offering a balance between production and adaptability, producing eggs with tinted shells.

Each product comes with detailed management guides and technical support for optimal implementation.

Certifications and Compliance

NOVOGEN operates under strict regulatory and quality frameworks:

• ISO 9001 certification for quality management
• Full compliance with EU animal welfare standards
• Part of the Grimaud Group’s CARE program, which ensures transparency, biosecurity, and ethical breeding practices

Additionally, the company participates in industry-wide health and genetics programs in coordination with veterinary authorities across the EU and other key markets.

Market Presence and Global Reach

NOVOGEN has a global distribution footprint, with its breeds present in over 50 countries across Europe, Asia, Africa, the Middle East, and the Americas. Major regions of activity include:

• Southeast Asia: Indonesia, Philippines, Vietnam
• Africa: Egypt, Nigeria, South Africa
• Europe: France, Germany, Poland, Spain
• Latin America: Brazil, Colombia, Mexico

NOVOGEN collaborates with local hatcheries, distributors, and integrations, offering not just genetics but also veterinary and technical services to support flock performance.

Financials and Shipment Data

As a subsidiary of the privately held Grimaud Group, detailed financials are not publicly disclosed. However, shipment records and trade data from Volza and ImportYeti indicate:

• Over 220 international genetic stock shipments over the past 24 months
• Major volume shipped to Indonesia, Egypt, Brazil, and India
• Shipment types include fertile eggs and day-old parent stock chicks

This high shipment activity highlights NOVOGEN's reliability and logistical expertise in live animal transport.

Capabilities and R&D

NOVOGEN’s genetic R&D centers are located in France, where they maintain closed nucleus farms and conduct:

• Crossbreed performance evaluations
• Egg quality testing (Haugh units, shell thickness)
• Feed conversion studies under diverse environmental conditions

The company integrates genomic data with traditional phenotypic observations to accelerate genetic gains. Their in-house software models enable optimal mating plans that balance production, health, and adaptability traits.

Customer Testimonials and Field Results

NOVOGEN breeds are well-regarded in the field by integrators and farmers alike. In documented performance results:

• Novogen Brown hens have reached up to 500 eggs in 100 weeks under optimized conditions
• Novogen White achieved 2.5–2.6 feed conversion ratios (kg feed/kg egg mass) across multiple commercial farms

Distributors in Southeast Asia and Europe cite consistency in livability, early laying onset, and adaptability to cage-free environments as key strengths.

Major Achievements

• Reached global footprint within 10 years of inception
• Recognized in multiple poultry shows and trade fairs including IPPE Atlanta, VIV Asia, and SPACE France
• Introduced management apps and digital support platforms for layer performance optimization
• Successfully implemented genomic selection as part of breeding protocol since 2018

NOVOGEN continues to invest in innovation, sustainability, and customer-focused service, making it a trusted partner for commercial layer producers worldwide seeking genetic excellence and operational efficiency.