Exhibiting at VIV Asia 2025

Nurture.farm, based in Bengaluru, India, is a leading agritech platform that integrates digital technology, sustainability, and market connectivity to transform the future of agriculture. Backed by UPL Limited, one of the world’s largest agrochemical companies, Nurture.farm empowers farmers across India through scalable digital solutions, environmentally conscious practices, and inclusive value chains. The company’s vision is to build a resilient and equitable agricultural ecosystem by leveraging data, innovation, and technology at scale.

Core Business

Nurture.farm’s core business focuses on enabling access to affordable agricultural inputs, promoting sustainable farming practices, and offering market linkages for small and marginal farmers. The platform serves as a digital enabler across the full crop lifecycle—from input procurement and crop advisory to post-harvest trade and sustainability incentives.

Product and Service Offerings

The company operates under three integrated verticals:

• nurture.retail:

  • A digital e-commerce platform offering curated agro-inputs including seeds, crop protection, and nutrition products.
  • Features over 5,000 SKUs from 100+ brands.
  • Accessible via app and local retail partners to ensure last-mile delivery.

• nurture.sustain:

  • Implements regenerative agriculture practices and decarbonization projects.
  • India’s largest paddy straw decomposer program: Prevented over 150,000 acres of stubble burning in 2022 alone.
  • Facilitates carbon credit generation and monetization for farmers.

• nurture.trade:

  • Market linkage platform for connecting farmers directly with buyers, aggregators, and processors.
  • Ensures price transparency and reduces post-harvest losses.
  • Supports quality grading, logistics, and digital payments.

Specialization and Core USP

Nurture.farm’s unique strength lies in its technology-enabled, farmer-first approach that blends financial inclusion, sustainability, and digital penetration:

• Large-Scale Farmer Engagement: Over 2 million farmers onboarded across India.
• Climate Smart Agriculture Initiatives: Pioneering decomposer technology that reduces methane emissions and improves soil health.
• Digital Advisory & Credit Scores: AI-driven insights and creditworthiness models to facilitate agri-finance access.
• Partnerships with Government & NGOs: Collaborations on sustainability programs, input subsidies, and regenerative farming.

Financials

As a UPL Group company and privately held entity, Nurture.farm’s exact financials are not publicly disclosed. However, available data suggests:

• Parent Company UPL Ltd. FY23 Revenue: $6.3 billion USD
• Platform Investment (2020–2023): Approx. $100 million USD in platform development, supply chain, and farmer onboarding.
• Average Input Basket Size (nurture.retail): ₹3,000–₹5,000 per farmer per season
• Carbon Credit Pipeline: Targeting over 1 million carbon credits annually by 2025

Shipments and Global Reach

While primarily focused on India, Nurture.farm’s sustainability projects and carbon programs are attracting international interest:

• Geographic Reach: Active in 20+ Indian states including Punjab, Haryana, Karnataka, Maharashtra, and Andhra Pradesh.
• Logistics Infrastructure: Hub-and-spoke supply chain with 300+ micro-entrepreneurs and warehouse partners.
• Sustainability Certification: Carbon credits registered under international voluntary carbon markets.

Target Market

Nurture.farm serves multiple stakeholders across the agricultural ecosystem:

• Small and Marginal Farmers
• Agri-retailers and Input Dealers
• FPOs (Farmer Producer Organizations)
• Institutional Buyers and Exporters
• Government Agencies and Carbon Registries

The platform particularly focuses on inclusive support for smallholders who form over 85% of India's farming community.

Capabilities

Nurture.farm has built end-to-end capabilities across digital, agronomic, and operational domains:

• Tech Stack: Mobile apps, farmer dashboards, agronomic APIs, credit scoring algorithms.
• Data Science and Remote Sensing: Field-level satellite tracking, weather insights, and soil diagnostics.
• Sustainable Practice Modeling: Carbon emission baselining, practice validation, and impact auditing.
• Farmer Engagement: Multilingual IVR and WhatsApp support in 10+ regional languages.

Certifications and Compliance

The company ensures operational and environmental compliance through:

• Carbon Project Validation: Verified Carbon Standard (VCS) aligned methodologies for decomposer programs.
• FSSAI and Agri-input Regulations: Products listed under nurture.retail comply with national standards.
• GDPR and Data Privacy: Digital platform architecture designed for secure farmer data management.
• ISO Certifications: In process for ISO 9001 (Quality) and ISO 14001 (Environmental) accreditation.

Customer Testimonials

“Nurture.farm's decomposer solution helped us avoid burning and improved soil fertility. We also received carbon incentives which boosted income.”
– Farmer, Karnal District, Haryana

“Their app made it easy to order agri inputs during COVID-19 lockdowns. Deliveries were on time, and prices were better than the local market.”
– Agri Retailer, Gulbarga, Karnataka

Major Achievements

• Reduced Over 1 Million Tons of CO₂e emissions via stubble decomposer adoption in 2022.
• Digitally Empowered 2 Million+ Farmers with access to advisory, inputs, and markets.
• Partnered with Microsoft, Google, and AWS for platform scalability and AI integration.
• Recognized in the 2022 NASSCOM Agritech Top 10 Innovators
• Launched India’s First Farmer Carbon Credit Program enabling payments for sustainable practices.

Nurture.farm continues to redefine the future of farming in India through scalable technology, regenerative agriculture, and inclusive rural transformation, ensuring better income, better soil, and a better planet for future generations.