Product Offerings
Product Categories:
Fruits and Vegetables, Functional and Nutraceutical Foods
Products:
Queen Garnet Fresh Plums, Queen Garnet Plum Nectar, Queen Garnet Plum Powder, Queen Garnet Probiotic & Prebiotic Powder, Queen Garnet Plum Jam
Nutrafruit Pty Ltd is an Australian company specializing in the commercial development, marketing, and global distribution of the Queen Garnet plum—an antioxidant-rich fruit cultivated for its health benefits and unique nutritional profile. Based in Queensland, Nutrafruit operates as the exclusive licensee and brand custodian of Queen Garnet, managing a vertically integrated value chain from orchard to consumer-ready health products.
Core Business and Product Offerings
Nutrafruit focuses on creating value-added products from the Queen Garnet plum, a proprietary variety originally developed by the Queensland Government for health research. The company's key offerings include:
- Fresh Queen Garnet Plums
- Queen Garnet Nectar – ready-to-drink, antioxidant-rich plum beverage
- Queen Garnet Plum Extract – concentrated liquid extract used in supplements
- Queen Garnet Cellular Essence – high-potency skin and wellness tonic
The company supplies both fresh produce during the seasonal harvest (January–March) and shelf-stable products year-round through retail, pharmacy, and e-commerce channels.
Specialization and Unique Value Proposition
Nutrafruit is uniquely positioned as a science-backed, health-focused food innovator. Its competitive advantages include:
- Exclusive Global Commercial Rights to the Queen Garnet plum
- Proven Health Benefits: Backed by over a decade of research on anthocyanins and cardiovascular, gut, and metabolic health
- Vertical Integration: Control over cultivation, harvest, processing, branding, and distribution
- Clean Label Products: Free from artificial preservatives, added sugars, and colors
The Queen Garnet plum is renowned for its high anthocyanin content (up to 6 times higher than regular plums), making it one of the most potent antioxidant fruits available commercially.
Financials and Market Presence
While Nutrafruit is privately held and does not publicly disclose revenue, industry reports and interviews provide insight into market scale and impact:
- Annual Plum Yield: ~500–700 tonnes of Queen Garnet plums harvested from Australian orchards
- Product Distribution: Sold across 800+ pharmacies, health food stores, and via e-commerce (Amazon, Woolworths, and company store)
- Retail Growth: 3X increase in demand for plum extract and nectar during FY2021–2023
- International Reach: Products exported to Japan, South Korea, Singapore, and recently entered the UAE and China
The company has expanded its processing infrastructure to meet growing export demand, particularly in Asia where functional foods are a rising trend.
Target Market
Nutrafruit targets a diverse health-conscious consumer base, with emphasis on:
- Wellness-focused adults aged 35+
- Cardiovascular and gut health supplement consumers
- Functional food and nutraceutical distributors
- Natural cosmetics and skincare manufacturers (via plum extract licensing)
Their marketing strategy also caters to the pharmaceutical and nutraceutical B2B sector through partnerships with formulators and private-label health brands.
Capabilities
- Research Collaboration: Ongoing partnerships with University of Southern Queensland and CSIRO
- Product Innovation: In-house R&D for expanding applications in beverages, powders, capsules, and skincare
- Cold Chain Logistics: Nationwide fresh fruit delivery during harvest season
- Regulatory Compliance: TGA (Therapeutic Goods Administration)-aligned claims and labeling
Certifications and Compliance
Nutrafruit’s operations and product development processes adhere to the following standards:
- HACCP-certified food production
- Australian Certified Organic ingredients used in select lines
- Export-approved facilities for Asia-Pacific regions
- Lab-tested antioxidant content and bioavailability studies (independently published)
All consumer products are developed and packaged under GMP-compliant processes in Australia.
Customer Testimonials
Customer reviews across Australian pharmacies and online retail platforms reflect a high level of satisfaction:
- “I’ve been taking the extract for 4 months. My cholesterol numbers have improved.” — Verified Customer (Pharmacy Review)
- “My skin has never felt better after taking Queen Garnet Cellular Essence daily.” — Amazon Australia Reviewer
- “Love the taste and knowing I’m getting real antioxidant benefits.” — Woolworths Online Shopper
Repeat orders and growing social media presence signal strong product-market fit.
Major Achievements
- Exclusive licensee and global marketer of Queen Garnet plum
- Supported over 15 peer-reviewed scientific studies on anthocyanin efficacy
- Exported to 7 countries across Asia and the Middle East
- Featured in Australian Financial Review, ABC Rural, and Nutraceutical Business Review
- Recognized as a functional food innovation pioneer in the Australian agri-food sector
Nutrafruit continues to lead the premium functional fruit segment by merging agricultural science with consumer wellness trends, offering products that not only taste exceptional but deliver measurable health benefits.