Exhibiting at Aahar 2025

Nutritional Wholesome Blends Pty Ltd – Revolutionizing Whole Food Enteral Nutrition

Company Overview

Nutritional Wholesome Blends Pty Ltd is an Australian-based food production company specializing in whole food enteral nutrition. Founded in Windsor, Queensland, the company is dedicated to providing nutrient-dense, real food blends for individuals requiring tube feeding. Through their Blended by Sarah brand, the company has set a new standard in the enteral nutrition market by offering high-quality, minimally processed whole food blends that align with natural dietary needs.

Core Business & Product Offerings

Nutritional Wholesome Blends focuses on real food-based enteral nutrition solutions, catering to individuals with dysphagia, gastroparesis, neurological conditions, and other medical needs requiring tube feeding.

1. Whole Food Enteral Feeds

Each blend is scientifically formulated with a balanced macronutrient profile while ensuring easy digestibility and natural flavor.

• Chicken Blend – A protein-rich blend featuring organic chicken, brown rice, and seasonal vegetables.
• Pork & Oats Blend – A high-energy meal with slow-cooked pork, organic oats, and apples for sustained energy.
• Vegetarian Blend – A plant-based formula made with legumes, grains, and root vegetables for a complete nutritional profile.
• Cherry Cacao Blend – A nutrient-packed fruit and superfood blend with antioxidant-rich cherries and cacao.

2. Cookbooks & Educational Resources

• "Blended: Sharing Recipes for Love & Stories for Life" – A guidebook providing recipes, nutritional advice, and personal insights on enteral nutrition.

Target Market & Customer Base

Nutritional Wholesome Blends serves a specialized segment of individuals requiring medically tailored diets. Their target audience includes:

• Patients with feeding tubes (PEG, NG, and G-tube users)
• Hospitals and medical institutions
• Caregivers and families of individuals requiring enteral nutrition
• Healthcare professionals including dietitians and speech therapists
• Aged care and disability care facilities

Market Position & Industry Impact

The enteral nutrition market is valued at over USD 8 billion globally, with increasing demand for real-food-based alternatives due to growing concerns about synthetic formulas and processed nutrition. Nutritional Wholesome Blends has established itself as a pioneering brand in this space by:

• Addressing the demand for natural and whole-food-based tube feeding options.
• Offering physician-recommended, real food enteral blends for better digestion and absorption.
• Partnering with healthcare professionals and institutions to develop evidence-based nutrition plans.

Competitive Advantages & Unique Selling Points

Nutritional Wholesome Blends differentiates itself in the market with:

• 100% Real Food Ingredients – No artificial preservatives, colors, or synthetic additives.
• Minimally Processed & Nutrient-Dense – Preserves the integrity of vitamins, minerals, and essential nutrients.
• Scientifically Formulated & Dietitian Approved – Ensuring balanced macronutrient content.
• Ease of Use & Storage – Ready-to-use enteral feeding formulas with extended shelf life.
• Sustainability & Ethical Sourcing – Use of locally sourced organic ingredients, reducing environmental impact.

Certifications & Compliance

To maintain the highest food safety and medical nutrition standards, Nutritional Wholesome Blends meets the following certifications:

• FSANZ (Food Standards Australia New Zealand) Approved
• HACCP (Hazard Analysis and Critical Control Points) Certification
• ISO 22000:2018 – Food Safety Management System
• Gluten-Free Certified (for select products)
• Non-GMO & Organic Certification (for select ingredients)

Customer Testimonials & Industry Recognition

The effectiveness of whole food enteral nutrition has been widely endorsed by healthcare professionals and users:

• "These blends have been a game-changer for my son who requires G-tube feeding. He now gets real food, and his digestion has improved dramatically!" – Parent of a pediatric tube-feeding patient.
• "Nutritional Wholesome Blends provides a much-needed alternative to synthetic formulas. Our patients have responded exceptionally well to the transition." – Registered Dietitian, Australia.

Future Growth & Expansion Strategy

Nutritional Wholesome Blends aims to expand its reach and product portfolio, focusing on:

• International Market Expansion: Plans to enter the U.S., Canada, and European markets to address growing demand for real-food tube feeding solutions.
• Product Innovation: Development of customized medical-grade formulas tailored for specific dietary needs (e.g., keto-friendly, low-FODMAP blends).
• Healthcare Partnerships: Strengthening alliances with hospitals, clinics, and aged-care providers to integrate whole-food enteral nutrition into standard medical care.
• Sustainability Initiatives: Enhancing eco-friendly packaging and supporting local farmers for sustainable sourcing.

Conclusion

Nutritional Wholesome Blends Pty Ltd is revolutionizing the enteral nutrition industry by offering wholesome, nutrient-dense, real-food tube feeding solutions. With a strong commitment to quality, scientific formulation, and ethical sourcing, the company is setting a new benchmark in medical nutrition, ensuring that individuals requiring enteral feeding receive the best possible dietary support for improved health and well-being.