Exhibiting at VIV Asia 2025

Obione, headquartered in Mâcon, France, is a prominent player in the European animal health and nutrition sector, providing science-backed solutions for livestock management. With a focus on the holistic welfare of ruminants, Obione integrates animal nutrition, health diagnostics, consultancy, and professional training into a unified offering. The company supports veterinarians, breeders, and nutritionists through its data-driven approach and specialized feed and supplement products.

Core Business and Offerings

Obione specializes in functional nutrition and animal diagnostics. Their product lines are categorized into:

• Boluses: Slow-release oral supplements designed for targeted nutritional support in livestock:

  • Obiperf: Liver support during lactation
  • ObiD3 Lait: Vitamin D3 bolus for early lactation vitality
  • Obipédi: Pediatric bolus for young calves

• Supplementary Feeds:

  • Obionekk: Digestive safety for young ruminants
  • SecureCattle: Immunity and performance booster
  • RumiFlash: Rapid rumen function stimulation

• Diagnostic Kits:

  • Immunity Analysis Kits: Immune status evaluation in calves
  • Mineral Water Analysis Kits: Farm water quality assessment for nutritional impact

These solutions are designed to improve livestock productivity, health, and welfare, while providing measurable results through on-farm diagnostics and data monitoring.

Specialisation and Unique Selling Proposition (USP)

Obione's core strength lies in the integration of nutrition, diagnosis, and consultancy. Unlike conventional feed supplement providers, Obione offers:

• On-farm analysis tools to guide nutritional and health interventions
• Veterinary-supported recommendations for customized application
• Field-based training for livestock professionals and advisors

Their bolus technology features slow-release active ingredients, which ensure sustained nutritional effects without daily administration. This minimizes labor costs and enhances compliance in large-scale livestock operations.

Financials and Market Reach

While financial data is not publicly disclosed, Obione is recognized as a key mid-sized enterprise in the French veterinary and animal nutrition market. The company operates throughout France and exports to multiple European and Francophone countries. Their steady growth is attributed to:

• Widespread adoption of data-driven supplementation protocols
• Strong partnerships with veterinary networks and cooperatives
• Increasing demand for non-antibiotic performance enhancers in dairy and beef production

According to industry publications, Obione services hundreds of farms across France, and collaborates with more than 100 veterinarians and livestock consultants.

International Shipments and Export Activity

Though detailed export shipment volumes are not publicly available, Obione’s participation in international livestock trade shows and veterinary congresses indicates growing cross-border business. Target export markets include:

• Belgium
• Switzerland
• Francophone African countries

Their multilingual product literature and website support also highlight the company’s readiness for international partnerships.

Target Markets

Obione caters to several segments within animal agriculture:

• Dairy Farms requiring enhanced productivity and reduced postpartum issues
• Beef and Veal Producers aiming to optimize feed efficiency and immune function
• Veterinary Clinics and Practices in need of advanced nutrition-diagnostic tools
• Agricultural Cooperatives and feed advisors managing herd health programs

Their primary livestock targets are ruminants, especially cows, calves, and youngstock.

Capabilities

• In-house Product Formulation & Innovation
• Veterinary Diagnostic Services
• Digital Nutritional Profiling Tools
• Field Training and Education Workshops
• Technical Support for Farm Implementation

Obione combines clinical data, product science, and digital tools to provide end-to-end livestock nutrition and wellness solutions.

Certifications and Compliance

Obione operates under rigorous European animal feed and supplement regulations and adheres to:

• French Ministry of Agriculture Standards
• EU Feed Hygiene Regulation (183/2005/EC)
• Good Manufacturing Practice (GMP) for Feed Additives

These standards ensure safety, traceability, and regulatory compliance across all their operations.

Customer Testimonials

Field results reported by French dairy cooperatives and partner veterinarians highlight:

• Improved liver function scores in cows post-Obiperf bolus administration
• Reduction in early lactation metabolic stress with ObiD3 Lait
• Enhanced digestive stability in calves using Obionekk

Veterinarians praise Obione's combination of diagnostic data and supplement intervention as a holistic solution, supporting measurable improvement in animal health indicators.

Major Achievements

• Development of a unique 3-in-1 model: Nutrition, Diagnostics, and Training
• Adoption of Obiperf and ObiD3 Lait across hundreds of dairy farms in France
• Recognized training partner for livestock professionals in multiple regions
• Strong R&D orientation, with product design based on field data and veterinary input
• Digitalization of on-farm data to track supplement effectiveness in real time

Obione’s pioneering approach to integrated animal nutrition makes it a standout innovator in European animal health, merging practical tools with scientific depth to support next-generation livestock productivity and care.