Oman Refreshment Company SAOG: Leading Beverage & Snack Manufacturer in Oman
Company Overview
Oman Refreshment Company SAOG (ORC) is a leading beverage and snack manufacturer in Oman, holding the exclusive franchise for PepsiCo products in the country. Established in 1974, the company has played a vital role in Oman's FMCG industry, distributing carbonated beverages, fruit juices, bottled water, and snacks under internationally recognized brands.
With a strong distribution network, state-of-the-art bottling facilities, and strategic brand partnerships, ORC has maintained a dominant position in the Omani market, serving millions of consumers daily.
Core Business & Market Position
Oman Refreshment Company operates in the beverage and snack food industry, focusing on:
- Carbonated Beverages – Pepsi, Mountain Dew, 7up, Shani, Evervess.
- Juices & Water – TopFruit Juice, Aquafina bottled water.
- Salty Snacks – Lays, Doritos, Cheetos, Sunbites.
- Oats & Healthy Snacks – Quaker Oats, Quaker Cookies, Quaker Soups, Quaker Pasta.
- Sweet Snacks & Bakery – Euro Cake.
- Ice Cream – Nestlé, Cadbury, Oreo.
As the exclusive bottler and distributor of PepsiCo products in Oman, ORC commands a significant market share in soft drinks and snack foods, leveraging PepsiCo’s global brand equity.
Product Portfolio
Oman Refreshment Company offers a diverse range of beverages and snacks, ensuring high-quality, innovative, and consumer-driven products.
1. Carbonated Beverages
- Pepsi – The leading cola brand, distributed in cans, PET bottles, and glass bottles.
- Mountain Dew – One of the fastest-growing brands in Oman, with a strong consumer base.
- 7up – A popular lemon-lime soda catering to health-conscious consumers.
- Shani – A fruity carbonated drink, widely consumed in the Middle East.
- Evervess – Premium club soda and tonic water.
2. Juices & Bottled Water
- TopFruit Juice – A 100% fruit juice brand with no preservatives.
- Aquafina Still Water – The leading bottled water brand, produced under strict purity standards.
3. Salty Snacks
- Lays – The best-selling potato chip brand in Oman.
- Doritos – A popular tortilla chip snack with bold flavors.
- Cheetos – Iconic cheese-flavored snacks, known for their unique texture.
- Sunbites – A healthier snack alternative, made with whole grains.
4. Oats & Healthy Products
- Quaker Oats – The leading oatmeal and cereal brand in the region.
- Quaker Cookies – Nutritious snack options.
- Quaker Soups & Pasta – A line of healthy food alternatives.
5. Sweet Snacks & Ice Cream
- Euro Cake – A soft, fluffy cake brand, popular in retail stores.
- Nestlé, Cadbury & Oreo Ice Creams – Internationally recognized ice cream brands distributed under ORC’s network.
Key Strengths & Competitive Edge
1. Market Leadership in Beverage & Snack Distribution
- Oman’s No.1 soft drink bottler, holding the exclusive PepsiCo franchise since 1974.
- Over 50% market share in Oman’s carbonated soft drinks segment.
- Strong partnerships with supermarkets, restaurants, and retailers, ensuring nationwide product availability.
2. Advanced Manufacturing & Distribution Capabilities
- State-of-the-art bottling and snack production facility in Muscat.
- Over 100,000 metric tons of products produced annually.
- ISO-certified quality control and automated production lines ensuring product consistency.
3. Financial Performance & Growth
- Annual revenue exceeding OMR 120 million ($312 million USD).
- 8% YoY revenue growth, driven by increased demand for soft drinks and snacks.
- Consistent profitability, with expansion in both retail and foodservice distribution.
4. Strategic International Partnerships
- Long-term agreement with PepsiCo, ensuring access to global best practices in beverage production.
- Exclusive distribution rights for Quaker, Lays, Doritos, Cheetos, Sunbites, and more.
Certifications & Compliance
Oman Refreshment Company adheres to the highest international standards for food safety and quality:
- ISO 22000:2018 – Food Safety Management Certification.
- HACCP Certified – Ensuring safety and hygiene in production.
- BRC Global Standard for Food Safety – Recognized by international retailers.
- Halal Certified – Compliance with Islamic dietary standards.
Consumer Trust & Market Recognition
- Over 5 million Pepsi-branded beverages sold monthly in Oman.
- Market leader in retail snack distribution, supplying over 10,000 retail outlets.
- Brand loyalty among consumers, with PepsiCo products being the most recognized soft drinks in Oman.
Key Achievements & Awards
- Best FMCG Company in Oman – Awarded for excellence in beverage and snack distribution.
- PepsiCo Excellence Award – Recognized for outstanding quality in bottling operations.
- Oman Business Excellence Award – Acknowledged for business innovation and operational efficiency.
Future Growth & Expansion Plans
- Investment in sustainable packaging, targeting a 30% reduction in plastic usage by 2025.
- Expansion of snack production lines to introduce healthier, organic snack options.
- Strengthening exports to neighboring markets, including UAE, Bahrain, and Saudi Arabia.
Conclusion
Oman Refreshment Company SAOG is the leading FMCG distributor in Oman, holding exclusive rights for PepsiCo beverages and snacks. With a strong distribution network, cutting-edge facilities, and strategic partnerships, ORC is well-positioned for continued dominance and future expansion in the Middle Eastern beverage and snack industry.
