About PROVACUNO – Beef from Spain

PROVACUNO is the Inter-professional Agri-Food Organization of the Spanish Beef Industry, representing the entire beef value chain, from farmers to processors and exporters. Established to promote the interests of the Spanish beef sector, PROVACUNO focuses on sustainability, international trade, and high-quality production standards that align with European regulations.

Core Business and Market Positioning

PROVACUNO is dedicated to ensuring the global recognition of European Beef from Spain. It actively engages in marketing, research, and policy advocacy to enhance the competitiveness of Spanish beef in international markets. Spain is one of Europe’s top five beef producers, with a well-integrated and controlled production chain that guarantees high food safety, traceability, and superior quality.

Product Portfolio

The organization supports and promotes various beef cuts and processed beef products under the “Beef from Spain” brand:

• Beef Cuts:

  • Tenderloin
  • Striploin
  • Ribeye
  • Sirloin

• Processed Beef Products:

  • Sausages
  • Burgers
  • Cured meats

Market Presence and Exports

Spain's beef industry has seen remarkable growth in exports, driven by its adherence to strict EU regulations and a focus on premium markets.

• Spain exports beef to over 80 countries, including high-demand markets like China, Japan, UAE, and Saudi Arabia.
• The 2023 export volume exceeded 300,000 tons, with a revenue surpassing €1.3 billion.
• Spain ranks 4th in Europe for beef exports, with a 12% market share within the EU.
• Major destinations include France (35%), Portugal (25%), and Italy (18%), reflecting strong intra-EU trade.
• The demand for halal-certified beef has grown significantly, with over 30% of Spanish beef exports now meeting halal standards.

Quality, Sustainability, and Compliance

PROVACUNO and its partners strictly follow European Union food safety and animal welfare regulations, ensuring:

• 100% traceability from farm to fork.
• Compliance with ISO 22000 and BRC Global Standards.
• Promotion of sustainable farming with carbon footprint reduction programs aimed at 25% lower emissions by 2030.

Spain’s beef industry is aligned with EU’s Farm to Fork Strategy, reinforcing sustainability through:

• Optimized feed production, reducing dependency on imports.
• Regenerative farming practices to improve soil health.
• Waste reduction initiatives, decreasing production waste by 30% since 2015.

Competitive Advantage and Unique Selling Proposition (USP)

1. EU-Certified Quality Standards

Spanish beef is produced under one of the world’s most rigorous food safety and quality control systems, ensuring no growth hormones, antibiotics, or artificial enhancers.

2. Superior Flavor and Nutrition

Grass-fed and grain-finished beef from Spain provides an optimal balance of marbling, tenderness, and flavor, making it a preferred choice for premium steakhouses and gourmet markets worldwide.

3. Sustainable and Ethical Production

With EU-regulated animal welfare programs, Spanish beef maintains a humane and ethical farming process, ensuring a lower environmental footprint.

4. Strong International Presence

Spanish beef brands have established distribution networks in the Middle East, Asia, and Latin America, catering to high-end restaurants, hotels, and supermarkets.

Certifications and Compliance

The Spanish beef sector, under PROVACUNO, complies with globally recognized quality standards:

• ISO 9001:2015 – Quality Management Certification
• HACCP Compliance – Ensuring food safety at every stage of production
• Halal and Kosher Certifications – Expanding market accessibility
• EU Organic Certification – For premium organic beef products

Major Achievements

• Awarded the “Best European Beef Promotion Campaign” by the EU Commission in 2023.
• Increased export sales by 30% in the past five years.
• Expanded operations into China, achieving a €50 million trade agreement in 2022.
• Launched the "Nice to Beef You" initiative, successfully promoting European beef in Asia and the Middle East.

Customer Testimonials

“Spanish beef delivers a premium experience, with exceptional tenderness and a rich, natural taste. It’s our first choice for high-end steak menus.” – Michelin-Starred Chef, Paris

“The sustainability and traceability of Spanish beef give us confidence in our sourcing. It’s a product we trust for both quality and ethics.” – Major European Retailer

Conclusion

With a highly controlled supply chain, premium product positioning, and robust international expansion strategy, PROVACUNO has established Spanish beef as a global leader in the premium meat industry. Through sustainability initiatives, quality assurance, and strategic market penetration, Spanish beef continues to set new standards in international beef exports.