Exhibiting at Thaifex - Anuga Asia 2025

Oriental Food Industries Sdn Bhd (OFIH), based in Melaka, Malaysia, is a renowned manufacturer and exporter of snack foods and confectioneries. As a subsidiary of Oriental Food Industries Holdings Berhad (OFIHB), a publicly listed company on Bursa Malaysia, OFIH has earned a strong market presence across Asia, the Middle East, Africa, and Europe. The company has built its reputation through iconic brands such as Super Ring, Jacker, Zess, Fudo, and Delio.

Core Business and Mission

The core mission of Oriental Food Industries Sdn Bhd is to produce safe, innovative, and high-quality snack foods and confectioneries that delight consumers across diverse markets. The company emphasizes quality assurance, customer satisfaction, and continuous product innovation to drive business growth and global brand recognition.

Product and Service Offerings

Oriental Food Industries manufactures a wide array of food products under its multiple well-known brands:

• Snack Foods (Oriental, Funtos)

  • Super Ring (cheese-flavored rings)
  • Cheese Balls
  • Chicken Ring
  • Green Pea Snacks

• Potato-Based Snacks (Jacker, Rostik)

  • Jacker Potato Chips (various flavors)
  • Rostik Cuttlefish Snacks

• Biscuits and Crackers (Zess, Rota)

  • Zess Chocolate Biscuits
  • Rota Prawn Crackers
  • Assorted Sandwich Biscuits

• Bakery Products (Fudo)

  • Fudo Layer Cakes
  • Swiss Rolls

• Wafers (Delio)

  • Delio Chocolate Wafers
  • Wafer Cubes

Specialization and Unique Value Proposition

Oriental Food Industries is known for its market-leading cheese-flavored snacks and diverse biscuit offerings. The company has vertically integrated operations with capabilities in product formulation, automated production, private label manufacturing, and international distribution. Its global appeal is driven by authentic flavor development, strict quality assurance, and vibrant branding.

Financials

As part of a public holding company, Oriental Food Industries Sdn Bhd reports to Bursa Malaysia via Oriental Food Industries Holdings Berhad:

• Revenue (FY2023): RM 324.2 million (~USD 69 million)
• Net Profit (FY2023): RM 19.4 million (~USD 4.1 million)
• Export Contribution: Approx. 35% of total sales revenue
• Market Capitalization: RM 270 million (~USD 57.4 million)

Shipment and Trade Data

OFIH has a robust export presence across 60+ countries:

• Annual Export Volume: Estimated 20,000+ metric tons
• Top Export Markets: Indonesia, China, Middle East, Philippines, Nigeria, UK
• OEM Partnerships: Established private label manufacturing for international retailers

Target Market

• Mainstream snack food distributors
• Grocery chains and supermarket retailers
• Institutional food service providers
• Export agents and wholesale distributors
• Children and young adult consumer segments

Capabilities

• 500,000 sq. ft. manufacturing facility with fully automated lines
• In-house product R&D and flavor innovation
• Packaging design and private label services
• Cold storage and logistics integration
• Strict adherence to halal and international food safety standards

Certifications and Compliance

• ISO 22000: Food Safety Management System
• HACCP: Hazard Analysis and Critical Control Point
• HALAL: Certified by JAKIM (Malaysia)
• GMP: Good Manufacturing Practices
• MeSTI: Malaysian food safety assurance certification
• Export License: Approved for EU, U.S., and GCC compliance

Customer Testimonials

• "Super Ring remains one of our top-selling snacks. The consistent quality and brand power are unmatched." – Distributor, Middle East
• "OFIH provides flexible and efficient OEM services that allow us to scale new SKUs quickly." – Private Label Buyer, Philippines
• "Their biscuit range is a big hit with kids and adults alike in our African retail outlets." – Importer, Nigeria

Major Achievements

• Listed on Bursa Malaysia since 2000 under Oriental Food Industries Holdings Bhd
• Exported to more than 60 countries
• Flagship brand Super Ring holds over 40% market share in Malaysia’s cheese snack segment
• Annual participation in global expos such as Gulfood, SIAL Paris, and THAIFEX
• Launched more than 300 SKUs across different categories
• Continuously expanding R&D and sustainability efforts, including recyclable packaging initiatives

Oriental Food Industries Sdn Bhd continues to shape the Asian snack food industry through innovation, quality, and global outreach, delivering delicious and trusted food products to consumers worldwide.