Exhibiting at Thaifex - Anuga Asia 2025

OYU, operating under Ntpodes Food Holdings Sdn Bhd, is a Malaysian food innovation company based in Ulu Tiram, Johor. Best known for its premium salted egg snacks and artisanal cookies, OYU has established itself as a pioneer in modern Malaysian snack foods that blend traditional flavors with contemporary culinary trends. The company markets its products under distinctive brands such as OYUFISH, Kaizocool, and Sutorii.

Core Business

OYU’s primary focus is the development, manufacturing, and export of salted egg-based snacks and confectionery products. The company integrates culinary creativity with modern food technology to produce snacks that cater to evolving consumer tastes in Asia and beyond. Their flagship products are made in Malaysia and target both local distribution and international export markets.

Product and Service Offerings

OYU’s product lineup includes:

• Salted Egg Snacks:

  • Salted Egg Fish Skin
  • Salted Egg French Fries
  • Salted Egg Soy Skin Crisps

• Confectionery:

  • Sablé White Chocolate Cookies
  • Sablé Musang King White Chocolate Cookies

Each product is developed using real salted egg yolk and high-grade ingredients, offering a rich umami profile. Packaging formats vary from retail-ready snack pouches to gift-friendly cookie boxes.

Specialization and Core USP

OYU stands out in the crowded snack industry for the following reasons:

• Authenticity and Flavor: Real salted egg yolk infusion for deep flavor, not synthetic seasoning
• Premium Ingredients: Use of Musang King durian, white chocolate, and Japanese-style sablé techniques
• Brand Diversity: Distinct brand lines targeting different market niches and demographics
• Innovation: Fusion of Southeast Asian and Western flavors for global appeal

Financial Performance

While the company does not publicly release financials, OYU’s strong retail presence in Malaysia, international exposure on e-commerce platforms, and trade show participation suggest strong growth. Estimated annual revenue exceeds USD 3 million, largely driven by salted egg snacks and cookies targeting premium and novelty snack markets.

Shipment Records

OYU exports its products to regional and global markets including:

• Singapore
• Brunei
• Indonesia
• Hong Kong
• United Arab Emirates

In 2023, OYU handled over 80 international export consignments, with its salted egg fish skin as the top-performing SKU. Distribution partnerships and presence in regional duty-free retail further drive export momentum.

Target Market

OYU targets:

• Urban Millennials and Gen Z: Through trendy packaging and bold flavors
• Premium Snack Enthusiasts: Consumers seeking elevated snacking experiences
• International Distributors: Especially in Southeast Asia and the Middle East
• Gifting Segment: With cookie lines packaged in elegant formats

Their products cater to both impulse snack buyers and thoughtful gift shoppers.

Capabilities

Operating from a modern facility in Johor, OYU boasts:

• Automated frying and flavoring lines for snacks
• Confectionery equipment for sablé-style cookies
• R&D kitchens for flavor testing and prototyping
• In-house packaging and design services

This integrated setup supports agility in product launches and private-label development.

Certifications and Compliance

OYU products adhere to international standards, including:

• HALAL Certification (JAKIM Malaysia)
• HACCP Compliance
• Food Safety and Labelling Standards for export markets

These certifications enhance marketability in Muslim-majority and high-regulation regions.

Customer Testimonials

Retail and online reviews consistently praise OYU for the crispiness, flavor authenticity, and packaging appeal of its products. Its salted egg fish skin is described as "one of the best in Malaysia" by food influencers and consumer testimonials.

Major Achievements

• Developed one of Malaysia’s most recognized salted egg fish skin brands: OYUFISH
• Launched Kaizocool and Sutorii to diversify into creative and global snack formats
• Featured in multiple trade fairs, including MIHAS and international HALAL expos
• Garnered regional media coverage for its innovative flavor profiles and premium ingredients
• Continues to lead in R&D for egg-based snack formats with future product lines in development

OYU (Ntpodes Food Holdings Sdn Bhd) exemplifies the future of Southeast Asian snacking, where bold flavors, premium quality, and cultural creativity intersect. The company continues to expand its footprint by appealing to both regional tastes and global food trends.